Be Careful To Let Your Shop Take The Crown Quickly.

"No success in the world is easy." Chen Lei told reporters that when they first started their own store, they set up their own online shop operation team, paying attention to every detail. No matter what the store is. Renovation The picture of the commodity shelves, the detailed description of the baby, or the later customer maintenance, the customer's opinion, the suggestion feedback, the question collection and the processing, he does not dare to have the slightest slack.

"When the goods arrive, we are not anxious to sell on the shelves. Instead, we distribute some of them to the buyers for free, and then collect information. In addition, the attributes of commodities, such as the use of sensitive skin, the way to use the product, the composition of the product, the characteristics of the product, the matters needing attention when using the product, the experience of using the product, the physical map of the product, etc., are all spent a lot of time before going to the shelves to understand. It is convenient for them to understand the information they want to know from the perspective of the customers. Chen Lei said that this is equivalent to doing homework ahead of time. The advantage of doing this is to reduce the pressure of customer service work and give customers professional services and feelings.

Chen Lei recalled that, at the very beginning, he had made seasoning, jewelry, medicine and so on, but eventually found the way to get rich in cosmetics and earned the first pot of gold in life.

"Three months after opening shop, our transaction There are 24521 orders, and there are 8173 orders in a month. According to the day's calculation, there are about 272 orders per day. To be honest, when I see such a specific number, I feel that I have done what I did not dare to think. Chen Lei said cheerfully. Reporter search found that Chen Lei's daily chemical products shop opened nearly a year ago, has long been the "crown" level.

Linkage with online shopping websites to get more resources

Chen Lei disclosed that when he opened the shop, he found that there were many similar stores, but many of them were in high-grade brand cosmetics, so it was difficult to get profits without overseas channels. So he decided to expand the scope to ordinary daily chemicals. This is because the positioning is lower, the number of products is more, the products are wider, and it is easier to join hands to do activities.

Chen Lei seized the opportunity to support the activities of the partners and quickly accumulated some customer resources. His other trick is to get in touch directly with online shopping websites with many manufacturers' resources. He often helps his shop to do his activities free of charge, and eventually gets the favor of the head of the website cosmetics column. The responsible person lists Chen Lei's online shop as the backbone store and has invested in a lot of industry resources. When he has activities, he will work hand in hand. The website is mainly responsible for the promotion and promotion of daily chemicals, and Chen Lei's Shop In line with specific activities, the shop soon became a fire.

"Integrity goes all over the world. Especially for a businessman, a dishonest person can never expand the business circle. " Chen Lei said he promised the buyer that he would do something even if he had no interest in himself.

Reporters found that Chen Lei has been trading tens of thousands of transactions, the rate of praise is close to 100%.

Since he started a shop, Chen Lei had a habit. Every night no matter how busy he was, he would go online and carefully examine every evaluation. When he saw the customers' praise, he would smile at himself for a long time.

The "crown" seller sells well.

"All kinds of online shops have a large number of commodities, and the quality of goods will also have good or bad points." Wang Minxia, who has been doing business for more than 5 years and is a "crown" shop owner, told reporters that if he wants to become a senior shop owner, he must first strictly control the quality of his products.

Wang Minxia said that some shopkeepers did not have good quality clearance, that buyers do not understand and earn some high profits. Problems can not solve buyers' problems. "We not only sell the lowest price goods, but sell the best products to buyers, so as to accumulate reputation." Wang Minxia said.

Li Wen, the shop owner of clothing, said she had shops in the Chaotianmen market and on the Internet, so that netizens in the main city of Chongqing could see the goods in her shop, and then pick up the right clothes in Chaotianmen's physical shops. Liu Lian, a shop owner who makes clothes, told reporters that in order to become a successful shopkeeper, he must have the spirit of "not afraid to return goods". Online stores and physical stores will encounter the problem of return. The evasive measures that can be taken in advance are: the Seller agrees with the courier or the postal partner, has a price guarantee agreement on the commodity, ensures that there is no mistake in the logistics and transportation; if the buyer is not satisfied with the sign in the product description, when signing the contract, commodity Quality or packaging can be sent back to the courier company without receipt. If there is still a replacement problem after receipt, the seller can discriminate different situations and decide whether to return them as appropriate.

"Malicious returns after all is only a very unusual phenomenon, from the buyer's point of view to design trading rules, will let the shop get a better evaluation, and the rate of return will be guaranteed." Liu Lian said.

VIP discount QQ group chat

Cater for buyers to sell imitation products and earn no credit.

"Wingman": I also worked as an online shop. There is a clear feeling that online stores cater to the consumer's mentality of selling cheap and sell goods imitated. It's hard to keep going on fire. This is because buyers are chasing low prices, but they still have high demands on quality. They will inevitably make negative comments if they receive workmanship, and the damage of reputation to online shops is fatal.

"Small Messi": store brand building is a long process. In addition, the rapid shaping of a successful brand effect requires some skills and strategies.

"Gorilla V5": online shopping for 5 years, countless shops, personal view, online shop is the most important thing is to identify the location of the shop, clear their target customers.

Expert opinion

The more perfect the additional services, the higher the reputation of the shop.

"When online buyers choose products, they focus not only on the products themselves. value It also attaches great importance to the added value of products. Duan Xiaohui, director of the China Internet News Center in Southwest China, believes that when the product quality and nature are roughly the same, the more supplementary services provided by the seller to the customers, the greater the added value of the products, the greater the actual benefits gained from the purchase, the greater the total value of the purchase, and the smaller the vice versa. Therefore, providing quality products at the same time, providing buyers with perfect services has become a new focus of online shop competition. "Even if we give buyers a warm reminder before delivery, they will give buyers a good impression." Duan Xiaohui said.