Five Basic Knowledge Of Children'S Clothing Store Operation To Improve Performance

With the improvement of people's living standard, people pay more and more attention to shopping.

1., we must highlight the taste of manufacturers and dilute the intermediaries.

From the consumer's mindset, consumers always like to take the goods directly to the manufacturer when shopping. They think this is the most authentic and the price is the most fair. However, when there are middlemen involved, they feel that there is a price increase in the middle, the price is not favorable enough, or the goods are not reliable enough.

In order to cater to the psychology of consumers, I try to emphasize the taste of the manufacturers in the layout of the stores, and weaken the traces of middlemen.

In particular, some details of the service, for example, the employees wear the same uniform as the manufacturer, wear the same badges as the manufacturers, all the documents and office supplies are marked with the manufacturer's logo, and even the letter paper envelopes used are pferred from the manufacturers. The books on the shelves are placed in the internal journals of the manufacturers. Through such detailed display, the impression that the stores directly belong to the consumers are created.

2. stores should build production related products.

Since it is the exclusive shop of the manufacturer, in order to increase the authenticity, it is necessary to create an atmosphere related to production, especially to enhance the production process of product characteristics.

For example, the author posted on the wall the brewing process, storage features and related cultural materials of the liquor brand, and scrolls the promotional videos of enterprises, highlighting the production process of the products, making charts and models in a popular and intuitive way, so that consumers can see and feel them intuitively.

3. service is the key.

In order to maintain market stability and other downstream customers' interests, enterprises do not have much discount to store prices, and there is nothing special about gift stores. Then, only in service promotion, no matter whether they are passers-by on the way (although they are spectators, they will indirectly affect other consumers), or consumers who are in the state of information collection must maintain a consistent attitude towards service as a warm, thoughtful, patient and careful person.

4. combine to grow bigger

The exclusive store is only a store. Its influence and ability are limited.

If you want to expand your business, you must learn to cooperate, find partners who have no competition with you, cooperate with them, and jointly develop consumers.

For example, combine with some well-known brands.

5. go out of the shop and take the initiative in marketing.

Shops are fixed. It is impossible for all consumers to enter our store.

Moreover, we can not sit in the store and wait for customers to come. We have to find ways to go out and take the initiative to contact consumers.

The author's approach is to enter the community, the selected community has two types, one is a large enterprise large unit centralized residential area, the other is a local high grade residential area.

The residents of these two residential areas have better consumption ability, low price sensitivity, more value for services and brands, and are the main consumers of specialty stores.

Through free tasting, giving, product display, public relations activities and other forms, and target consumer groups.

The above are some soft skills to do a good job in a franchised store. Of course, it is necessary to do a good job in the store, site selection, decoration, capital and other hardware. But once it works, the role of soft Kung Fu is very important, and the space and potential are greater. It also tests the wisdom and ability of the salesman.