Shop Is Also Needed For Promotional Activities.

1. Scope policy

It is critical to determine which items are discounted, and why we need to know why we should discount these commodities and see whether they meet the purpose of discount.

For example, now whether the new products will be discounted, first of all, considering the regional characteristics of the new products, such as the very gorgeous four piece sets, are not popular in a certain area. Even if there is a relatively large discount, they may not be able to sell. Therefore, according to local conditions, according to the circumstances, considering these factors, deciding where to discount will be effective.

2. Degree strategy

That is to say, the extent of discount and the margin of profit can be used to attract customers and not lose profits.

Generally speaking, today's bed products are sold at a lot of exclusive stores, between 10 percent off and 5% off, during the promotion period.

3, timing strategy

That is, when to decide.

4, period strategy

That is, the duration of discount should not be longer and better.

This is also particularly critical. The discount cycle of home textiles is too long, instead, it reduces the consumer's determination to buy immediately, and it is more appropriate to control the 10-15 day. This takes into account that consumers know the information about discounts, to buy the cycle of dowry and new house decoration, and to oppress for time, such as the first five days, to enjoy special offers.

5, frequency strategy

That is, the number of discounts in a year.

Generally speaking, the customers who buy bed products have 1-2 times a year, so collect customers' communication methods, timely ask questions and warm up, increase the number of customers visiting, even if they do not buy, welcome to appreciate it, and skillfully ask consumers to recommend to their friends and family, of course, the premise is that the product customers are satisfied with using it.

Research shows that selling products to potential customers by relatives and friends and other familiar people can reach as high as 80%. Sales to new customers recommended by existing customers are 3-5 times higher than that of new customers that no one recommends.

6. Strategy

That is, what discount should be adopted.

This is often ignored by many home textile enterprises and distributors, because for simple durable goods such as bed, carpets, quilts, pillows and so on, simple price discounts do not increase consumers' motivation and frequency.

Therefore, adjusting the way of discount is the key to stimulating consumption.

Of course, all sales promotion activities should be integrated with CRM, and the customer loyalty should be enhanced by giving profits to customers and strengthening the relationship with customers.