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    Communication Marketing Can'T Be Taken For Granted.

    2011/8/12 16:28:00 88

    Communication Marketing And Marketing

    Through open recruitment within the company, Li San recruited from a multi-year production line to marketing positions.

    After three months of marketing learning and training, Li San was assigned to work in a certain province, specifically responsible for the product sales in the province.


    Three months into the province, Li San received a job, that is, the main person in charge of the enterprise came to the provinces to accompany them.

    I had the privilege to come to the province and feel it all the time.


    There are six other executives who come with the head of the company, but they have nothing to do with this business.


    According to convention, the person in charge of the enterprise goes back to the local area.

    Marketing

    People in charge will buy some local specialties.

    This is no exception. Li San arranged two boxes of eight duck eggs, two boxes of Liuhe zongzi and six boxes of local ducks.


    On the night of the departure, the head of the enterprise invited other executives to eat.

    In order to avoid making others think, the district leaders sent gifts to the airport before arranging Lee three. At the same time, they asked Li San to deliver the things in the hotel room before they finished the meal, and to go to the airport with them first, so that they could check the gifts and avoid other enterprises.

    senior executive

    There are ideas.


    When the wine and rice patrol eight times, and the time is approaching eight, the district head will go to the lobby and plan to go to the airport.

    So quickly shouted Li San to clean up.

    When I pick up the checkout at the front desk, I find that the invoice printer of the five star hotel is broken.

    After the negotiation, the executives and executives of the enterprise went to the lobby after dinner.


    The district leaders quickly decided to wait for the day to make up the invoice, so they hurried off.

    On the way to the airport, the head of the district asked Li San: "are there two boxes of duck egg boxes and zongzi wrapped in the packing belt?"


    Li San replied, "not tied. But I removed two boxes of duck eggs."


    At this point, the district leaders really want to get angry and say, "how can they be demolished? Before you want to go to the airport for storage, it is for consignment.

    Do you think how to check the airport? If it is not packaged, how can it be checked? "


    So, the regional leader said, "you see, we do marketing by relying on initiative.

    A lot of time needs to be considered before putting things ahead.

    Instead of doing things passively.

    I can't tell you everything, nor can I tell you. "


    Li three said, "I think you should tell me I can't take it apart."


    Li three heart ideal, I thought it was for everyone, naturally no one.


    The district leader was even more angry: "how can I talk about everything? Marketing needs our subjective initiative! Forget it, wait till the airport is packed again."


    Along the way, everyone kept silent. {page_break}


    When we get to the airport, hurry up and pack.

    Unfortunately, in the process of packaging, the head of the enterprise and other executives also came.


    Back to the locality, the head of the enterprise opens all the gifts and gives them to other executives. Naturally, some of them are not enough.

    It was sent to the person in charge of the business and the result was not delivered.


    If the head of regional marketing knows the final result, it is certainly not the taste.


    This is a typical example of salesman's work.


      

    Marketing

    An important job is public relations. It is essential to invite guests to dinner and give gifts.


    How to do well in reception is a difficult problem.

    Especially giving gifts is a knowledge.


    Why is Li three's subjective initiative in marketing work not strong? Besides the long-term work habits in the production workshop, there is another important reason why it is personal personality.


    Secondly, for this kind of thing, next time also happens, is Li San putting the box up?

    If so, it may be wrong again.

    Because maybe, maybe not.

    The situation is different, the method is different.


    Third, for Li three, we must put these works in place before the checkout.

    Instead of waiting for notice.

    In fact, a lot of work needs to start from the end, constantly breaking down the work content, and constantly thinking of different situations.

    In particular, unidentified work is usually done first and always better than doing.

    If it is uncertain, please pick up your phone and communicate with your superiors.


    Fourth, when you feel that you have disassembled the eggs you have installed, do you think there is any problem with your decision?

    When you feel that you should do so, please pick up the phone to consult your supervisor, or have experienced predecessors, and ask them how to handle it properly.

    Of course, many people are prone to problems at work, but how many people realize that they are taking it for granted? In fact, these subconscious behaviors, especially those who are not familiar with the new environment, do not take it for granted.

    For example, in the broadcast of Du Lala's promotion TV series, Du Lala once met an expert at the airport. Suddenly, the expert was not well enough to send him to the hospital for treatment.

    As a result, the new product conference that the superior supervisor is responsible for cannot be carried out.

    The reason is that Du Lala takes it for granted that the health of an expert is above everything else.

    The problem is not the way it is handled. The key is not to explain the situation to her superiors in time, resulting in a passive situation that can not be handled afterwards.


    Fifth, as a new person, entering a new environment, learning a lot of things.

    Similarly, in such a stage of teamwork and conflict, the important task is to communicate in a timely manner.

    Your idea is very good, but not necessarily consistent with team culture.

    Communication is an important way to solve inconsistency.


    Sixth, understanding your boss's style of work is something that many new people or people in new departments need to learn.

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