Why Do Domestic Brands "Invade" Transformers?

As a way of entertainment and entertainment, movies are increasingly popular and popular among the public. This has also spawned the popularity of the film market, and many of them have been waiting before they are released. With the continuous development of films, especially in commercial films, the marketing dissemination mode of advertising implants is also favored by enterprises.

On the 21 day of last month, Hollywood blockbuster "Transformers 3" landed in China in anticipation. Apart from the content and plot of the movie itself, the emergence of Chinese elements is also one of the highlights. We are surprised to see the four brands of China, such as Ely, Lenovo, TCL and Metersbonwe, which have made many Chinese movie fans bright. Be dressed in Metersbonwe T-shirt, Lenovo ThinkPad Internet access, watching TCL 3D TV, drink Yili Shu milk, which made Chinese brand in Transformers addiction. Although China brand Implantation in Europe and America Blockbuster There was a precedent, but the four major Chinese brands appeared in the same Hollywood blockbuster for the first time.

Why do the four major domestic brands need to invade Hollywood blockbusters on a large scale?

First of all, this is the need for internationalization of Chinese brands. The cooperation between Chinese brands and Transformers 3 can be regarded as two birds with one stone and win-win cooperation. For Chinese brands, it is urgent to go out of the country and implement the strategy of brand internationalization. We need to use some media with global influence to carry out product promotion and brand promotion around the world, and the hot Hollywood blockbuster is a good choice. However, it is no coincidence that Chinese brands have made a collective appearance in Transformers 3, because Chinese brands have been implanted in Hollywood blockbuster before. For example, in 2009, "Transformers 2", "Metersbonwe does not take the unusual road" of the body advertising trucks hurdling past, 2010 "Iron Man 2" characters wearing "Semir" brand clothing.

Secondly, the blockbusters in Europe and America also value the Chinese market very much. As for the blockbusters in Europe and America, China has become the second largest economy in the world. Meanwhile, it has the largest number of movie consumption groups in the world. This cake has become a battleground in all sectors of the world. Chinese brands are embedded in the blockbusters in Europe and America. For Chinese enterprises, this is a brave innovation of brand marketing mode and an exploration attempt of PR communication path. At the same time, Hollywood films also hope to enhance the atmosphere of comedy by adding some Chinese elements through cooperation with Chinese brands, so as to lay a good foundation for better developing the Chinese market and more business cooperation in the future.

Third, this is a trend in the development of commercial films. In fact, the right brand advertising implanting will not only make the audience feel bad, but may add color to the movie. If the embedded brand or product matches the plot of the movie very high, the way of expression is ingenious, and can arouse the sympathy of the audience, then this implantation method is successful. Of course, enterprises that can successfully carry out this brand implantation need to have some strength. At the same time, this kind of big marketing mode is not completely applicable to all enterprises. It also needs to be determined according to the enterprise's own development stage and marketing needs, and can not blindly follow suit.

For embedded brands, advertising placement is only the first step, and a series of complementary marketing and public relations activities are needed to further promote brand and product so as to truly enhance brand image.

It is reported that the global box office of Transformers 3 officially entered the threshold of US $1 billion in August 3rd, with us home revenue of US $338 million and other regions earning US $663 million. This shows its brand influence and brand value. For these four domestic brands, high box office is undoubtedly a good thing.