Dialysis On The "Embarrassing Marketing" Mode Of Shoes And Garments Manufacturing In China

What is the most powerful word in twenty-first Century? Embarrassed! This word that can be found in the Chinese Kangxi dictionary has become one of the hottest Internet buzzwords in 2008. The meaning of the word "Jiong" is bright, but the netizens give the opposite meaning: sadness, depression and depression. If the word "embarrassment" is regarded as a human face, then "eight" is the two eyebrow which is drooping because of gloom. The popularity of this embarrassing word shows that this word just caters to the netizens' sadness, helplessness and a little embarrassment at times, thus causing their emotional resonance. A series of words like "embarrassing", "embarrassing pig", "embarrassing personnel" and so on are popular in the Internet world. Some smell sensitive shoes and clothing enterprises have begun to nugget online popular culture. Even Lining's old brand has begun to take the younger route, launched embarrassed shoes, and encountered many embarrassing situations of selling goods.

2009 is the embarrassing era of Chinese brands. Just like the contradictory meaning contained in the embarrassment, the original intention is "light", but because of the emoticons of the glyph, it is given the gloomy, gloomy and embarrassing meaning. This is also an unprecedented conflict between many Chinese brands, some of which are heading for light and some falling into darkness. Jim marketing is a new marketing mode. It breaks the conventional pattern, and makes more innovative models to build brand. It does not rely on traditional and compulsory "pushing" power, such as advertising bombing and marketing bombing. Instead, it adopts more free and non mainstream "pull" power, such as Internet, word of mouth, experience, fan marketing, etc.

To this end, marketing experts say that behind the embarrassment is the rise of a huge network power, the change of communication power, and the tremendous turbulence of social consumption patterns. This is brand 2. They have adopted a break the conventional pattern, and a more innovative mode of brand building, instead of relying on traditional and compulsory "pushing" power, such as advertising bombing and marketing bombing, but rather adopting more free and non mainstream "pull" forces, such as the Internet, word of mouth, experience, fan marketing, etc. Therefore, Jiong marketing has the following points: be vigilant against the hard frying that relies too much on network pushing hands; be vigilant against the vulgar vulgar, but lack the true understanding of the younger generation; be vigilant against the dislocation of network marketing and traditional marketing; igniting the magic power of the network is not easy; it needs not only new ways, but also new ideas and core understanding of the Internet spirit.

Admittedly, some shoe and clothing enterprises in this regard are mostly anti democratic strategies, and because of lack of ideas, they only use the Internet to push hard. How to apply the network popular elements to the marketing cases is a difficult problem that many interactive advertising companies are considering. Too much like advertising, often not popular, and too much consideration of Internet users' bad taste, customers feel that the destruction of brand image, can not promote sales. How to master the "degree"? Many international and domestic shoe and clothing enterprises have made bold attempts in marketing. As a virtual world, the Internet has its own unique culture. Making good use of these network cultures is a necessary tool for marketing. Therefore, Internet marketing must satisfy the culture of the Internet, or even the culture created by itself.

In conclusion, shoes and clothing enterprises should make more use of popular culture to carry out network marketing and make more use of them. Internet The general direction has not changed. Especially in the cold winter, how to spend less money to achieve better communication effects is a direction worth careful study. How to be in Marketing It has spread the culture of Jiong and promoted the enterprises. brand To achieve win-win results.