Wangfujing Of Beijing: Positioning And Building New Trend Buoys For Cities

Not long ago, the Dongcheng District government of Beijing announced that the area will be put into operation in the next 5 years.

The two phase of Beijing Hotel will be completed next year.

The relevant person in charge of the Construction Management Office of the Wangfujing said that the Wangfujing Street extension project is now in operation, but the progress of the projects is different. Some projects will be postponed later than the original plan, some projects have not yet been completed, and there are still some items to be discussed, so it is impossible to publish any information.

So how is the expansion of Wangfujing business circle progressing?

This reporter recently came to this business circle to carry out the field.

Visit Beijing Wangfujing business district extension

Old building dismantling old words also need to change new capacity

The two phase of the construction of Beijing Hotel in the Wangfujing Street junction is in full swing. As a project in the "second business cluster" plan put forward by the Dongcheng District government, although it is "late", it is still worth looking forward to the large-scale comprehensive property, which combines business, hotel style apartment, conference and parking.

Now, pedestrians can see its overall appearance design, believing that the opening door is welcome.

As a landmark building on Wangfujing street, the old building on the south side of Beijing department store has been demolished, and excavation works are being carried out in the enclosure.

According to Mr. Zhao, director of the construction project, the reconstruction work began in September 19th and is expected to be completed in July 2012 or August. It is still part of the Beijing department store and is consistent with its original function.

The opening of these projects seems to foreshadowed the confidence and ambition of the old business center of Wangfujing street to meet the new challenges.

Tao Xin Tian completes investment promotion

Targeting young trend customers

As a part of Wangfujing's "12th Five-Year plan" project, the new day, which is not far away from the Wangfujing department store, has been basically completed. At present, the first phase of the main store and brand store has also been completed.

The project is invested by HSBC south wind China real estate fund and Jay fund, and Huaxia Bai Xin (Beijing) Management Consulting Co., Ltd. is responsible for investment and operation.

According to Pei Shulong, manager of the Investment Promotion Department of the project, the end of Wangfujing street is the junction of new and old business circles. The volume of the project is only 38 thousand square meters, and the single floor area is small. If shopping center is not dominant,

Taking into account the above factors, at the same time in the overall layout of Wangfujing Street perspective, Tao Hui Xin Tian chose to take the route of differentiation.

Young, fashionable and personality oriented to attract young consumers who are interested in fashion and fashion products.

The second stage of the project is the tide shop and the trend shop.

It is worth mentioning that Tao Hui Tian will set up an independent floor to build "Seoul post".

The floor will be dominated by Korean goods, which will directly introduce self operated goods from South Korea, including department stores and daily necessities stores operated in the supermarket mode. It will also introduce shops that have been operated by Korean businessmen in China, and the brands that are mainly made up of Korean clothing, trying to become a fashion trend.

The expansion of Wangfujing in the north of the business circle is also diversified

The reporter saw that the Harbour City project, which is separated from the Xintian 100 meters, has broken the ground. The completion time of the complex building with commercial, hotel and office buildings is unknown.

Wangfujing's second commercial cluster's key commercial project Wangfujing international brand center has also been earning 2 billion 910 million yuan by the Wangfujing development limited of Jardine group.

Pei Shulong, manager of Investment Department of Tao Hui Tian Xin project, believes that the fundamental purpose of this business expansion is to meet the needs of different levels of consumer groups.

Wangfujing street is somewhat monotonous in its working style, and the brands of some department stores and shopping centers are becoming more and more assimilated.

Wangfujing is expensive for Beijing golden street, and its brand influence is beyond doubt. Customers here are mostly business oriented and tourist oriented. They are not attractive enough for young consuming power. Compared to the Xidan and Sanlitun shopping circles gathered by young people in Beijing, the Wangfujing business circle is aware of the importance of fashion sense and tide flu, and gradually moves towards the diversified development of leisure and entertainment.

Judging from the projects currently under construction, the Wangfujing business circle is developing northward consciously, forming a new business circle of Wangfujing. In the future, this area will also set up exhibition centers, entertainment and entertainment square to meet the needs of customers' eating, drinking and playing together.