Several Conditions Of Clothing Brand Implanting Into Hollywood

One of the highlights is the advertisement placement of elizhu milk, the "I 'm not talking to you until I finish my Shuhua Shuhua", which is regarded as "the most popular placement advertisement".

To an enterprise, to some extent, this placement is successful because it attracts the attention of the public, and quickly lets more people know and remember this product while entertaining the public.

This topic has also led to our deeper thinking about how Chinese products are in Hollywood blockbusters.

"Match each other" is an important choice standard.

Yili Shu milk is indeed remembered, but it does not explain the core value of Erie brand very well.

Lee Hom, the spokesperson for his brand image, wrote in micro-blog, "is this guy in Transformers 3 holding Elyse milk?

Doesn't he know that the spokesperson is.

(me, Internet Language)?

In fact, the implantation of Shuhua milk in change 3 is different from the initial requirements of enterprises.

Initially, Erie wanted to let one of the protagonists bumblebees drink milk, and asked for a line to mention "China milk" or "Shuhua milk".

The request was rejected by the director, and then the Chinese American actor's funny performance was designed.

Why did Erie not have the dominant voice in the process of advertisement implantation?

When choosing the advertising brand, the Hollywood producers first consider the question of "match each other": whether the brand implantation is consistent with the tonal nature of the movie, whether the implantation of the advertisement can maintain the integrity of the movie plot and the marketing ability of the brand.

An excellent international movie will never abandon the original style of the whole movie for a particular brand.

In the final analysis, Transformers's identity is Autobot, so GM, Mercedes Benz, Ferrari brand advertising is very suitable for implantation, and let the car people drink milk will be more thunder, neither fish nor fowl.

In the words of director Michael Bei, "I am not advertising the milk. I am making a movie called Transformers."

The director of Hollywood "loves the poor and loves the rich".

At that time, Yili Fang also put forward a plan to turn Shu Hua milk into an energy block of Transformers. After drinking it, it was extremely powerful and highlighted the value image of the brand's physical fitness.

But why is this idea not accepted by the director?

Many Hollywood directors are "poor and poor". If you want to marry into a wealthy family, it depends on whether your status matches.

If the status does not match, then there is no hope of marrying into the rich and powerful.

At first, the German brand was also rejected when it was implanted in the British Hollywood film, because the industrial revolution originated in Britain and strengthened the inherent arrogance of the British people.

With the increasing international status of German manufacturing, its brand has been gradually accepted by Hollywood films. BMW has become the largest embedded advertisement in the 007 series.

So it can be said that the depth of Chinese brand advertising in Hollywood needs to be in the Chinese brand world position.

Not only is illyse milk, but also the other three Chinese brands have been hit by many collisions. Ultimately, fans see the effect of advertising after a big compromise, and the way and image of brand implants depends basically on the director of film.

Under normal circumstances, the director's first reaction to Chinese brands is "NO", which can only be said gradually through continuous communication and communication. "YES".

So it takes patience and time to capture the director of Hollywood who loves the poor and loves the rich.

Enhancing the influence of Chinese brands

Product placement has become a major channel for Chinese and foreign film and television revenue. On the one hand, it provides a new source of funding for the cultural industry, and on the other hand, it provides a new channel for brand promotion and dissemination.

So how can we achieve a win-win relationship between film and brand value?

A good placement of ads should do the following:

First of all, we should tailor and implant deeply.

That is to say, the image of the brand must be integrated with the content of the film and television works.

If it is only shallow implantation, the product exposes a phase, LOGO exposes a face, and the content of the movie and television works and story plot are not linked together, at the same time, it is a prop display in the movie, it will appear stiff, even affect the viewing effect.

A good product placement can be tailored to the brand, and a good garment can set off a person's good mental outlook. This kind of deep placement can promote the development of the story.

Referring to the movie "007", people will naturally think of the brands of BMW cars and OMEGA watches, because these products have become an integral part of the movie protagonists.

Secondly, good placement of ads requires "sneak into the night with the wind, moistening things silently".

This is not to say that people can not see, but to let people remember and like this brand, resulting in the desire and impulse to buy, imperceptibly affecting the purchasing psychology and behavior of consumers.

Procter & Gamble was the first film to be commercials in foreign countries. As early as the 30s of last century, housewives were able to see Procter and gamble products everywhere in TV dramas, thus gradually producing impulse to buy products, and the word "soap opera" came into being.

There is also a cartoon that everyone is familiar with, Popeye. In this movie, Popeye Bobbi always conveys the idea to children: as long as you eat spinach, you can be as strong as Popeye!

Actually, the animated film was sponsored by a producer of canned spinach.

With the popularity of this cartoon, Americans have generally developed the habit of eating spinach.

The mode of implanting advertisements abroad is very mature, which provides us with a case worth learning and reference.

Thirdly, good placement advertising has strong post marketing and marketing capabilities, and can be a topic of good communication value.

Finally, we should pay attention to enhancing the cultural influence of Chinese brands in advertising implants.

We find that the most popular brand of American brand to people is not a product or enterprise, but the spirit of the United States. It is the confidence of people in the national brand of the United States.

As a result, fans all over the world can't help but yearn for and yearn for American products after watching the movie.

The Chinese brand still stays at the stage of "export to domestic sale". People are happy to see it, but they will not buy our products immediately.

In fact, there is another reason, which is the quality of Chinese brands.

Therefore, only when Chinese brand quality can be convincing as made in the United States and made in Germany, can Chinese brands really be in the world, and only when they negotiate can they have enough voice power to maximize the benefits of brand implants.