Aldun Menswear: 23 Years Old Dream And Passion

With dreams, youth, brains and responsibilities, what kind of brand will a team create?

Visitors to the thirteenth Jiangsu international clothing festival's exhibition hall can hear such a song: "Oh, you give me strength to make my grow / brave heart wings / sweat to fly to go / go, / Oh, you give me strength to grow / dream for my own applause / responsibility / cohesion / brand achievement dream......"

The song of enterprise for this dream is from

Chen Tao introduced that the rapid development of aldton in recent years was first due to the innovation of business mode, that is, adopting the advanced international SPA mode, from brand operation, brand planning, production and sales to the unified control of the company, reducing the cost of the intermediate circulation link, thus ensuring the product has a very high performance price ratio.

Another key factor is talent resources.

Alston's idea of employing talents is to lay equal stress on talents and talents, and retain talents.

Is the average age of 23 years old too young?

For this doubt, Chen Tao said: "we found that the team will be very young, passionate, and now 80, 90 after the hearts of all have dreams and passion, and enterprises also have the dream and vision of the enterprise.

Now there is a saying that people who do not have dreams go with those who have dreams. Those who have small dreams follow people who have big dreams. We hope that Alton will have a big dream in the future to become an international and modern large garment industry group, attracting such a group of young people with their own little dreams, and finally achieving their dreams and accomplishments.

Chen Tao said that another magic weapon of Alston is corporate culture.

Alston's corporate culture is the culture of the trinity of the army, school and family. It can be explained by six core elements: honor, execution, dream, growth, happiness, and gratitude.

Honor and execution correspond to army culture. Dreams and growth correspond to school culture, and happiness and gratitude correspond to family culture.

Take the Jiangsu costume festival to take off

This year is the second time that Alston attended the Jiangsu Fashion Festival. The exhibition hall has reached 300 square meters, which is two times the size of the previous exhibition.

A group of hundreds of staff members visited the group, and invited more than 200 partners to witness the wonderful performance of Alton on the costume festival.

Chen Tao introduced the following ideas to participate in the fashion festival again: first, we hope that through this professional platform, we can attract more high-quality partners; two, we can exchange and learn from each other through this professional exhibition platform; three, we hope to attract better talents to join the team through the exhibition; four, we hope to enhance the brand reputation and popularity.

It is understood that Alton was selected as the top 30 brand clothing brand in Jiangsu Province in 2011. In 2010, it was awarded the 2010 brand China Gold spectrum award in the Great Hall of the people in Beijing, China's ten largest men's wear brand.

In March 2011, he held the strategic conference of Alton's men's wear in the Great Hall of the people, and participated in the nineteenth China International Fashion and dress fair. In May, he won the "Best Innovation Award" of the 2011 chamber of Commerce, the model enterprise, and was invited to attend the opening ceremony of the Fifth China brand festival in August, and once again won the "brand China Gold spectrum Award".

At present, fierce competition in the market, especially in the field of clothing and consumer goods, has been pformed from product competition to brand competition. Therefore, it is very important to work out a feasible brand strategy.

Chen Tao told reporters that in the next aspect of brand promotion, Alston's focus is to launch the latest brand terminal image as soon as possible, and convey the business philosophy and advanced business models to consumers, franchisees and investors.