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Another Close Contact With Blonde Rabbi

2011/9/23 20:31:00 260

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In the spring of 2011, we recognized the brand of the golden hair Rabbi pregnant baby. The blonde rabbi was committed to spreading the green seeds in the children's hearts. With the culture of ancient Rome and the romantic feelings of Italy as the cultural background, we focused on creating a real and comfortable cultural and artistic life style.

The brand strategy of blonde Rabbi is to be precise, professional and thorough. It ensures that the design and fabric of each clothing product are mainly comfortable and safe for infants, including love and care, forming a leading theme concept of scientific childcare, health and environmental protection, implementing ISO90012000 international quality management certification system, and striving to create world-famous brands.

At present, there are baby products series (home, out), outgoing clothing series, maternity products series, gift series, plastic products series, toy products series, lathe products series, shoes and socks products series, paper products series and toiletries supplies series.

In the autumn of 2011, September, we met again with golden hair rabbi in Shenzhen.

This network reporter and Sun Zong exchange in the product exhibition hall.

We visited Shenzhen.

rabbi

The top executives of the brand have a deep understanding of Rabbi's brand operation.

In communication with Sun Zong, Sun Zong introduced that "Rabbi" brand has been operating in the Chinese market for ten years, and there are thousands of chain stores in A and B department stores in large and medium-sized cities all over the country.

brand

It has been successfully promoted to foreign markets such as Hongkong, Russia and the Middle East.

In 2011, Rabbi will be defined as the year of brand upgrading: strengthening brand management and improving all kinds of work.

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market

On the promotion side, along with the overall plan of the national market strategy, we should enrich and improve the national marketing network and form a rich and powerful terminal sales channel: focus on key markets and model markets, and form standardized and standardized construction of strategic markets and key markets.

In the construction of terminal shops, we should carry out standardized, standardized and unified management, build "4S" stores of retail terminals, strengthen terminal store display management, continue to enhance the sales performance of single stores, and strive to maintain the leading level in similar competitive brands.

In addition, we should continue to introduce professionals in professional marketing and supporting functional departments, implement performance appraisal management system, enhance professional knowledge through staff training, standardize and institutionalize management, optimize ERP logistics management software, and build terminal store POX system, so as to improve the rapid collection and response ability of product information.

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A tall group photo of the blonde Rabbi, left: Sun general, head of group Lin, head of group news center.

Sun also told the reporter that the market demand for pregnant babies is strong, which has stimulated more enterprises to actively invest. In Southern China and East China, the competition for baby products brand is very fierce. But as the leader of the baby industry, the golden hair Rabbi still has obvious advantages. The biggest competitor of the company is its own innovation and new channels, new product development and quality improvement. Sun also disclosed that the company is actively trying the e-commerce mode.

When referring to the future listing plan, Sun said that the company had very beautiful financial statements and laid a solid foundation for the listing of the company.

Through this visit, the reporter deeply felt that in the fierce competition of garment industry, if the enterprise brand wants to remain invincible, the enterprise itself must constantly innovate and improve, and walk out of a successful road suitable for the development of the enterprise itself.

After the interview of this reporter, Sun Zong also introduced the company's development situation to Chen Xinhua, one of the executive vice president of the Guangdong Provincial Association of pregnant and infant supplies.