2011 The Scale Of Southern China International Pregnancy Baby Products Exhibition Doubled.
2011 Southern China international pregnancy baby products exhibition
On the 23 day, the exhibition area increased from an estimated 15 thousand square meters to 30 thousand square meters, covering tens of thousands of products including food, feeding supplies, toiletries, toys, clothing, lathes, early education and mother and child services.
2011 Southern China international pregnancy baby products exhibition
According to the research data of the China pregnant and infant research center, China has become the second largest consumer of baby products after the United States. The number of children in China is 0-12, and the number of babies is 200 million. The infant economy is growing at an annual rate of over 30%.
market
Demand is expected to reach 2 trillion yuan by 2015.
According to statistics in 2010, the largest number of newborns in China is Shandong Province, reaching 1 million 280 thousand. In the first tier cities, the number of newborns in Beijing is 146 thousand, Shanghai 168 thousand and Shenzhen 168 thousand, especially in Shenzhen, in the last 5 years, the total birth rate is 720 thousand, which is obviously in fourth waves of baby boom.
Such a large number of newborn and vigorous market demand have stimulated more enterprises to actively participate in it.
The exhibition is co sponsored by reed Exhibition (Shenzhen) Limited, China infant and small commodity Specialized Committee, and the Shenzhen Baby Products Association jointly organized to build a comprehensive international trade platform across the industrial chain upstream and downstream to help healthy, efficient and sustainable development of related enterprises.
At this exhibition, Dr. frog, Pigeon, Dr. Brown, Beibei duck,
rabbi
Lotus seeds, Shanghai Xiang Tong, Yi Heng, Hongkong East Hao, Beingmate, guanghtang, Shenma, Seebaby, baby good, ETUDE son, blue penguin, sunshine children, Bei Xue, North haxun, wooden play family, baby's Square, pencil club, Austrian anime and other famous brands will all make a wonderful appearance, and fully detonate the enthusiasm of Southern China baby market.
Wang Weimin, vice president of Shenzhen baby products trade association, said: "the most prominent problem in China's current pregnancy and baby industry is the dumbbell pattern. The producers and retailers are fighting for themselves, and the middle channel is very unsmooth, which leads to the development of the upper and middle reaches."
He said that the industry is still growing and has good plasticity. The industry has the time and space to overcome these difficulties.
In order to achieve breakthroughs, at the same time, at the same time, at the same time, we launched the "National Alliance of pregnant and infant channels", which organized the once dispersed distributors at various levels to form a smooth circulation channel for the nationwide baby and child industry and accelerate the speed of industry pfer so as to make the market demand and production R & D closer.
Industry experts believe that the brand of children's clothing is pforming from extensive management to large-scale and meticulous operation, and from product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition.
If enterprises want to establish a market advantage, they must join forces with associations and exhibitions to increase innovation and strengthen channel construction.
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