"Cultural" Shopping Mall Appears In Liangxiang Business Circle

Today, with the increasingly fierce commercial competition, Characteristic management Has become the core competitiveness of long-term sustainable development of enterprises, it is understood that Liangxiang's first culture oriented theme park Baihui leisure Plaza opened in September 10th.

　 Shopping centres enhance competitiveness and busy transformation

It coincides with the September double festival celebration. During the opening period, all the merchants of Wuhua Baihui launched 2~7 discount activities. At the same time, the shopping sweepstakes were prepared with 47 inch LCD TV, home theater, sound, microphone, tea and many other generous gifts. Let consumers enjoy more surprises in the festivities. Wuhua opened business, opened a milestone in the cultural theme shopping mall, and the characteristic commercial development will take a faster and better development road.

Today, with the steadily rising prices, residents' shopping index continues to weaken, and the boundaries of business competition are becoming more and more blurred. Faced with the established facts, the major retail businesses have been looking for development exports, in order to more effectively meet the consumption of the whole market. mechanism 。

After the opening of shopping plaza, the tea culture and education will be the main theme and other business formats should be matched. The main theme of culture is to break away from the traditional commercial development structure of the department store, and will become a very important part of Liangxiang. Rich Distinctive new business projects. " The person in charge of the Plaza is very excited about the unique development model.

Liang Jiliang, a famous commercial real estate strategist, said: "at present, the cultural industry is attracting more and more attention. It is still a blue ocean area in the whole business development. With the increasing maturity of the business and the increasing transparency of the competition, we must add features. Thematic elements Diversified development, achieve Differentiation It is also a good side for businessmen to establish their own competitive advantages.

Wuhua leisure shopping plaza is located in Rong Peng garden, South arch street of Liangxiang arch, near 30 meters of Liangxiang Guan railway Nanguan station, with an area of 8 thousand square meters.

Liangxiang satellite city, one of the 14 satellite cities approved by the State Council, has become a new uptown of Beijing since its opening to the light rail line S5, with convenient transportation and relatively low rent. Liangxiang business circle has become a hot "fragrant pastry", and the surrounding commercial projects have been continuously heated. There are many shopping malls, supermarkets, cinemas, chain restaurants, and electrical stores. Liangxiang business circle is not very large, merchants gather, competition can not be overlooked. How to jump out of the existing format to seek development in the stage of rapid commercial development is a problem that all businesses must face. {page_break}

　　 Shopping and leisure Plaza introduces the concept of "cultural training"

The cultural industry has always been a concern that has not attracted much attention from businesses. With the development of economy, the material life of our residents has been greatly improved, and more and more attention has been paid to the education of cultural quality. Many businesses are gradually starting to integrate resources and devote efforts to create business with cultural characteristics.

It is understood that at the beginning of the opening ceremony of Wuhua shopping plaza, the training school and children's art training center appeared together, attracting many famous education and training institutions such as Longwen school and Beijing kcool seven color light art training. The establishment of a customer centered business model is very important. What is the purpose of a large number of education and training guided by a commercial project?

With the development of urban and rural economy and the cultural influence of Liangxiang University Town, residents around Liangxiang pay more and more attention to education. In the trend of strong demand, a large number of training institutions will enter Liangxiang. However, for training institutions with strict requirements for location and transportation, location selection is far from easy. Finally, the combination of Wuhua shopping plaza and education training is the main industry to form a new business chain. We might as well listen to consumers' opinions.

"Usually bring children to study, put their children after training, they can go shopping, children education shopping two is not wrong, and away from the near rest assured, save a lot of time. Personally, it feels good. "Well, I didn't like to go to school with kids before. This is lovely because she has many nice, delicious food." "Good is good, accompany children to come to study, I do not have to worry about nothing to do, I am afraid that children in such a business atmosphere, easy to be tempted by material."

　 "Tea culture" theme shopping plaza in Liangxiang

Chinese people have a special feeling for tea. No matter from the long tea culture or the good health care function, more and more people begin to form the habit of drinking tea, especially the northern people have a heavy diet, and the demand for tea drinking is also increasing. At the same time, tea is also a good gift for family friends and gifts and business talks.

It can be said that the capacity of tea market is increasing. As far as Beijing is concerned, there is a civilized street in Malian road.

Wuhua leisure shopping plaza is a new business in Liangxiang. The main tea culture business on the first floor is a special business in Liangxiang. It integrates brand tea houses, high-grade tea sets and gift boxes. It covers all kinds of tea products, utensils and so on. It is a special commercial masterpiece of Liangxiang tea service. At the same time, 8000 square meters of leisure shopping stores also have many small formats including home appliances, digital, catering, foreign trade, clothing, bags, shoes, daily necessities, children's articles, automobile accessories, health clubs, wedding photography, education and training. Although there is not much competitive advantage for shopping malls with large surrounding volume, residents around Liangxiang jokingly call it "small sparrows, but they are full of five viscera."