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Chinese Shoe Enterprises Incite The "Innovation" Wind &Nbsp, And Promote The Brand To Climb The Peak.

2011/10/8 10:18:00 36

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With the development of science and technology in China

innovate

With the development, comfort and health have been continuously pursued by people all over the country.

Idea

At the same time, as a developing country, our country is also strongly advocating the consciousness of independent innovation. Since the reform and opening up, China's technology development level and the technical composition of industrial structure have undergone major changes, and the quality of labor has also been improved considerably.

But in the face of the ever-changing science and technology reform and the increasingly intensified resource and environmental constraints, facing the fierce international competition characterized by innovation and technological upgrading, the problem of weak capability of independent innovation has increasingly become the bottleneck of development.

Accelerating the improvement of independent innovation capability is an important task in guiding China's economic development during the "11th Five-Year" period, so enterprises at all levels will also bring their own innovation into the company's development plan.

In this innovation

wave

China's brand concept of national brand shoes is especially worth mentioning.

As we all know, for shoe enterprises, whether the design is creative or not, largely determines the future survival environment of this shoe enterprise.

Specifically, in terms of design creativity, fashion style design, healthy and environment-friendly accessories, ingenious fine workmanship and international fashion are perfectly integrated into the unique brand culture.

In the footwear industry, innovation should first have its own corporate culture.

Then through the corporate culture to convey innovative ideas, play out

Cohesive effect

And then achieve real innovation.

The shoemaking enterprises should focus on infiltrating the role and influence of culture into every level of enterprise strategy, from grass-roots to management, from policy to strategy and so on. In a word, the concept of innovation is always placed at the core of enterprise development, thus affecting every market action of the enterprise.

At the same time, the innovation will be included in the performance appraisal system, with the corresponding incentive and reward mechanism to stimulate the creation of innovative ideas, and then generate the plan to complete the implementation.

In addition, the shoe companies should rely on training to improve their comprehensive quality and ability so as to make their innovation power the foundation of building an enterprise innovation system, and tell that Yun Gong's innovative thinking is crucial to the future development of the whole enterprise, so as to fully implement the spirit of innovation, create highly effective and high-quality elite teams, and effectively collaborate in implementing the innovation concept.

In the face of the competitive pattern of the shoe industry competing with each other, the brand personality without originality can not break through. Only by strengthening its core competitiveness can we occupy a favorable position in the market.

The ever-changing market demand calls for continuous innovation and upgrading of brands, so as to achieve sustainable development.

At this stage, the consumption of footwear products in China is more than 10 billion pairs. This index is growing at a rate of over 10% per year, and the mainstream consumer group is mainly driven by the trend of youth.

Therefore, we should use unique design concepts to integrate into the fashion style, and achieve the perfection of product details through the production process, material purchase, equipment application and so on, so that innovation and environmental protection can be vividly displayed, so that we can create a strong brand in the shoe industry.

In the era of pressure and challenges in the footwear industry, we can only survive in such an arduous environment. As long as we take independent innovation as the core competitive advantage, we should cultivate the concept of environmental protection as the business orientation of our enterprises, and strive to build a strong brand of shoes, and deduce the new trend of the industry. We really have opened up a unique market development mode, and believe that this powerful force can push the brand to a higher market.

Peak