Wenzhou Shoe Enterprises: To Boost The Company'S Listing

In this small and medium-sized enterprise financing Difficult background, the media about Wenzhou. Shoe enterprises The news of closure, relocation, profit decline and difficulties has emerged, giving people the impression that Wenzhou is declining as a "Chinese shoe capital". So is the footwear industry in Wenzhou still fighting the challenge? How should the footwear industry of Wenzhou create new products? Value chain What about the pattern?

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said that the shoe making industry in Wenzhou is currently in the shuffling stage, and the one or two polarization phenomena of "strong Yu Qiang and weaker weaker" will emerge.

Pan Jianzhong, general manager of giant one group Co., said in an interview with reporters that in the next 20 to 30 years, the footwear industry in Wenzhou will remain a dominant area in China. This judgment is based on the strong scale advantage of the footwear industry in Wenzhou, which is incomparable to other regions in the short term.

In June this year, the implementation plan of transformation and upgrading of footwear industry cluster in Wenzhou, commissioned by the municipal government, said that the high added value of footwear industry was concentrated in the aspects of style design, sales channels, brand marketing and so on. Wenzhou shoe enterprises will transform to R & D and brand direction, while some can not. Transformation Small businesses, who want to survive in the footwear industry, will be included in the "leading and matching" cluster development mode. As for the relocation of shoe companies, the government will strive to guide them to form the value chain structure of enterprises headquarters, R & D and sales in Wenzhou and production bases outside the city.

The consensus reached by the shoe industry in Wenzhou is that the footwear industry in Wenzhou has the advantage of first generation in the 7 aspects of industrial scale, superior enterprises, R & D innovation, service platform, brand building, management development and regional characteristics. From this perspective, the value chain of "headquarters, R & D and sales" in Wenzhou and production base outside the city is formed. pattern "It is also based on the reality of the positioning.

In terms of financing, Wenzhou shoemaking enterprises will also continue to accelerate the pace of diversification. Enterprises such as AOKANG, Kangnai, Dongyi, and dragonfly are among the top ranked enterprises. This year, they have already increased their strength to fight the listing of enterprises.