Inventory Of The Ten Famous Clothing Cities In China
Nowadays, our country has formed very characteristic clothes. industry Cities such as Hangzhou women's wear, Junan jeans, Ningbo men's wear, Shaxi casual wear, Zhili children's clothing, etc. 2011 China's textile and garment industry will enter the year of the 12th Five-Year plan. Industrial Cluster As a main way of the intensive organization of garment industry, the development, transformation and promotion of the "12th Five-Year plan" are very important for the whole industry.
Hangzhou, the capital of women's clothing
From the beginning of the 90s to the end of the last century, after many years of development, Hangzhou women's clothing was gradually emerging in the international apparel industry, and the influence of Hangzhou women's clothing was gathering everywhere. Especially in recent years, Hangzhou women's wear has been developing rapidly. There are more than 2000 women's clothing enterprises and 240 brands in the medium range. There are also women's clothing wholesale markets such as Hangzhou women's wear market and Wulin Road. Distributing center 。
Women's clothing has been included in the urban industry of Hangzhou, and the Hangzhou women's wear group has been set up. The Hangzhou women's wear Industrial Park has been included in the planning. It will become the core of imagination, the core of research and development, the core of processing, and the core of the sale of women's wear in Hangzhou.
Style: fresh and not preached, casual and smooth, graceful and graceful. fuse Fashionable.
Advantage: 1, * support. 2, in Hangzhou, there are strong talents in the field. 3, clothing imagination talents gathering; research and development strong. 4, close to the original source of information; the original data of the funeral skills in the world to take the lead. 5, strong logistics system support; professional wholesale market radiation ability.
Advantage: 1, all of them are strong and individual brands are weak; lack of strong brands. 2, brand style is the same; lack of characteristics. 3, rather than imagination, weak operational views. 4, sales channels; professional market is strong and the marketing channel is lagging behind; the monopoly system is not yet sound. 5, pay attention to individual clothing styles and lack of brand style and image.
The top brands and enterprises are: Hangzhou women's wear brands include: flowing gold time, three colors, Rome feelings, incense, Jiangnan civilians, female diary, blue sentiment, all the same, red sleeve, Akimizu Ito, ancient wood, the eternal woman, etc.
Two, the capital of men's clothing - Ningbo
Ningbo is the birthplace of "Hong Bang tailor". After the completion of the number and rate of rapid growth in Ningbo clothing, there are now five characteristics: product diversification, brand diversification, market segmentation, fabric upgrading and industrial clustering.
Ningbo clothing enterprises and brands have strong international competitiveness, especially in men's clothing. They have formed a large industrial cluster with knitted garments, children's clothing and leather garments as the leading brands. Nowadays, there are 3 famous trademarks in Ningbo and 4 in China. Ningbo has become the main export city of Chinese clothing, and one of the main mourning bases for men's clothing.
Characteristic:
1, clothing strong brands are just the same; they have a number of famous clothing brands in the world.
2, strong manufacturing.
3, the historical origin is lasting.
4, brand lacks cultural extension; there are differences from international brands.
The top brands and enterprises are: Shan Shan, YOUNGOR, Luo Meng group, Yi Xi, Luo Zi, PE Luo Cheng, Ning bird, Bu Yun, Tonlion and so on. {page_break}
Three, double shot gun - Wenzhou
Garment industry is one of the pillar industries in Wenzhou. Men's wear and women's wear in Wenzhou are the "double guns" in Wenzhou's clothing industry. Wenzhou clothing; after 20 years of diligence; after the shop, factory style flower shop like economy; to pay attention to production quality control industry promotion; then to brand operation and scope operation; three strides across the clothing industry frontline. In 2000, Wenzhou * * put forward the slogan "wear in Wenzhou", and made the "famous Chinese clothing city" in the planning of * *; in 2001, the annual output of clothing in Wenzhou reached 16 billion 500 million yuan, accounted for one of the world; 2002, China Light Industry Exhibition settled in Wenzhou, which highlights the leading position of the Wenzhou garment industry in the Chinese garment industry.
Advantage:
1, the market is good.
2, the news is booming.
3. Strong coordination and clear regional characteristics.
4, the world started the agent system.
5, a wide range of mourning and wide range of communication.
Advantage:
1, clear regional characteristics; limited external development.
2, brand positioning is not very clear, resulting in a lot of products do not work together.
3, shortage of brand power.
4, family type governance is relatively high.
The top brands and businesses include: good bird, Zhuang Ji, French, Xia Meng, Muse bonwell, Semir, Kangnai, snow song, good days, Li Gu, red crowned cranes and so on.
Four, Han style clothing Wuhan
Han style clothing is a strong regional garment industry since the reform and opening up in China. A few clothing companies operate on imitation of famous brand clothing; after finishing the original accumulation of foreign trade processing OEM, they gradually created their own brand. Han style clothing adhering to the Yangtze River economic belt and the eight provinces and cities formed the convergence of things; take the advantage of North and South; draw the reputation of the nine provinces thoroughfare, a long history of the mega city of Wuhan "nutrition". Han style clothing has its clear characteristics, and has pioneered regional brand reputation. Papaya Soup with red wine
However, as the demand of the international garment market has entered a new stage of steady development, the clothing and funeral groups are gradually fragmented; with the convergence of clothing demand, the characteristics are being replaced by characteristics; with the shrinking of the fashion cycle, the fashion is becoming fashionable; the Han style clothing has no inferior performance in the new market competition.
Advantage:
1, take the private economy as the main body and strained the market.
2, nine provinces thoroughfare; location advantage clear.
Advantage:
1, talent gap.
2, R & D is weak; imitation plagiarism is extensive.
3, the quality of production failed to arrive at the funeral.
The top brands and enterprises include: red man, Taihe, cat people, elegant Qi, and the other two. {page_break}
Five, Shanghai School - Shanghai
The Shanghai style clothing style, which takes Shanghai as its core, is characterized by its absorption of Western art; it is new and sensitive; its trade smell is strong; it is full of popularity; it is dignified and beautiful in its beauty and vividness; it is mostly made of silk; its handle is soft and smooth; its texture is pure and natural; Hua GUI is generous. Over the past few years, Shanghai style clothing has been developing rapidly, affecting the day very much, and catching up with other styles of clothing has become the trend of fashion. In the Shanghai market, Shanghai style clothing is dominant in the middle and low clothing range; it has also been "vigorous growth" in the higher garment industry; if the patented milk silk underwear is plucked up with the "Supai" underwear that is comparable to the international brand, Mei Mei's clothing with the highest price of 54 thousand and 800 yuan, and internationally considered the top suit.
Shanghai's existing famous brand stores outside the country can be divided into three categories: one is brand serialization; the other is the brand shop; the two is the brand store image shop; this store is characterized by its fast listing; let the mourner feel the image shop leading the latest stagnation; the three is brand brand chain store; this kind of monopoly is characterized by its consistent style, situation, brand culture and exemplar service.
Characteristic:
1, there are a lot of hot spots in Shanghai, mainly in Huaihailu Road, Nanjing road and Sichuan road. Tourists from the East Nanjing road are mainly tourists, while North Sichuan Road gathers sportswear and casual wear. When manufacturers are developing Shanghai's retail market, they can first choose where to sell their products.
2, people in Shanghai are not particularly interested in seeking fashionable and strange things, but they are aware of their environment, style, and atmosphere of harmony.
3, international brands compete in Shanghai and compete fiercely.
4, establish a "multi type, multi batch, small batch, low profit" garment industry's modern operation and governance situation; further shrink the clothing enterprises' comfort time for market environment; set up a fast response mechanism of garment enterprises has become an affirmative request of garment enterprises.
5, chain operations have gone from coast to coast, from big cities to medium-sized cities, showing great vitality and inventions. On the basis of exclusive stores and counters, it is a good market for the franchised stores to enter the hypermarkets, to fight more closely with chain supermarkets and hypermarkets, and to grasp the pulse of chain supermarkets and hypermarkets.
Advantage brands and enterprises: Sly, Lai Ke, purple LAN men, Antarctic, Saiyang north polar, Zhao Lin, three guns, Kai Kai, conch, doctor frog, spring bamboo, Heng Yuan Xiang, etc.
Six, the hometown of shirts - Yiwu Chen Chen
Yiwu is booming and the market is depressed. Small commodity markets are characterized by low prices, wide variety, sound and reputation, and small, multi, fast and new features attracting customers from all over the world. Dachen town of Yiwu city has become the "hometown of Chinese shirts"; there are 580 garment enterprises; 1600 of them have international advanced and international first-class funeral lines; only 600 thousand shirts are produced, and products account for 10% of the total international market share.
Development stage:
1, in the early 1990s, Dachen relied on the Yiwu market for the first time; the shirts enterprises were everywhere; because the product level was low and the quality was not good enough, the effect was fleeting.
2, from 1995 onwards, Dachen shirt enterprises experienced self destruction and adjustment and reorganization, and emerged a group of leading enterprises. Dachen town makes the strategy of "looking at the international market, improving efficiency to science and technology, developing by quality, and promoting industrialization with audio technology" greatly improves the competitiveness of products in the international market.
Characteristic:
1, lay stress on manufacturing and grafting brand operation.
2, a large number of enterprises try to brand extension in their development.
3, export is vivid.
4, fashion promotion strategy; * support. Advantage brands and enterprises: such as, Sha Sha, can Li, Jin Wu, Ao Ge and so on. {page_break}
Seven, the southern style women's clothing town - Humen
Humen connects Guangdong, Hongkong and Macau, and is located at the core of Guangzhou, Shenzhen and Zhuhai economic corridors. Compared with other international markets, the unique geopolitical advantage makes it more responsive and convenient to acquire the international prevailing elements and market information. Good astronomical location and sensitive operation mechanism make it form an industrial cluster that can react quickly to the market, making Humen a major fashion funeral base and market in China.
Characteristics:
1, the Humen garment industry, which is mainly owned by small and medium-sized enterprises in the non-public sector of the economy, is different in attitude and full of vitality.
2, especially astronomical advantage. Humen is located at the intersection of Germany, Shenzhen, Hong Kong and Macao; the highway such as Guangzhou Shenzhen and Guangzhou Zhuhai cross the whole territory; the roads and roads are convenient and the short distance from the railway and the airport is very short. People in the industry pointed out that the reaction period for Paris fashion and Tokyo market is L5 days; the reaction period for Tokyo fashion and Hongkong market is about lO days, while the reaction to Hongkong clothing and Humen market takes only 5 days. Chinese medicine diet therapy for tuberculosis
3, Humen people's advanced trade and economic insights.
4, the unique pre shop situation.
5, preferential industrial policies.
Style of work:
All the imaginary thoughts are in the same habit as the smoked style and the charm of the water village. In terms of materials, it focuses on lightness and lightness. It focuses on the blue sky, clear water, green trees and the smooth colors of the riotous format. It is synchronized with the costumes of Hong Kong, Macao, Southeast Asia, Paris, Italy and other factions in the form, style and color. It also integrates the elements of official clothing of the southern nationalities of China. It exaggerates the romantic charm of the coconut wind and sea rhyme.
Advantage brands and enterprises: ESA Alan, YISHION, SSA, pine eagle, Emil, chinchilla, Xia Xueer, and other people.
Eight, the Oriental underwear City - the South China Sea Salt step.
The Nanhai District of Foshan is located in the central part of Guangdong province; the northern end of the Pearl River Delta; Yanbu's underwear is famous all over the world; it is the most influential and influential area of China's garment industry, and is the "origin place" of China's contemporary underwear industry.
Development process:
1, in the mid 80s of last century, Yanbu people flourishing their own underwear enterprises, starting from family workshops, and ending the road of entrepreneurship.
2, OEM mourning for the famous underwear business in foreign countries, creating its own brand, winning many underwear brands, and having international competitiveness in product imagination, funeral and marketing.
In 3 and November 1999, Yanbu set up the first underwear trade association in China.
In 4 and March 2002, salt step was in line with international fashion technology, and the core of China's intercultural innovation and technology was established.
Advantage brands and enterprises: Midea, olive, Jia Lishi, Yi Ni Ni, Xin Yi, Dai Li Si and so on. {page_break}
Nine, a famous cowboy town - Shunde Junan
Junan Town is the largest denim clothing and funeral base in the world. Junan Town is located in the Pearl River Delta, southwest of Shunde, and adjacent to Zhongshan and Xinhui two cities.
The footsteps of fashion; green and environmental protection as the core; timely put forward the slogan of "cowboy world; cowboy"; clear the cowboy industry and the eco-tourism industry as the leading industry; under the "blue and green fantasy"; Junan reinforced the green cowboy funeral concept with cowboy tourism and Cultural Festival; with a continuous green environment, clean and mourning sentiments; let cowboy's fashion and green environment merge into one; let the homesickness of the human race accompany the blue cowboy; once again spread the natural passion; turn cowboy's culture from the Western Cowboy's leisure, uninhibited and enterprising into the inherent ecological and humanistic ideas. Junan cowboy's eyes follow the trend.
Characteristic:
1, OEM processing; lack of famous brands.
2, the industrial layout needs to be upgraded.
Advantage brands and enterprises: snow, dragon, Zhuo Lang, proud officials, whale emperor and so on.
Ten, Dalian
"Life costumes stage, stage costumes" is the main cultural extension; the main characteristics of Dalian's clothing culture are openness, opening up, compatibility and characterization, and Xinghua. Its main external expression is that today's clothing in Dalian has become a link between China and foreign countries. It runs through the plane cutting method created by China and the west, and makes Dalian fashion art unique; its inventions have both Chinese and Western styles of work; it combines Japanese style of work, elegance of Western Europe, Chinese elegance and charm; it has become one of the fashion trends of the world; it has carried forward our country's true, good and beautiful radical dress culture; it has reproduced the brilliance of our "Silk Road" in the Han Dynasty and the "clothing world" in the Tang Dynasty.
Characteristic:
1, the ratio of state-owned enterprises in garment industry is stricter; the mechanism is not sensitive enough; private enterprises are not developing fast enough.
2, the main international and international high-end quality garment market.
3, the scope of the region; it is difficult to infiltrate the market to the south of the Yangtze River, how about the essential oil of AFU?
Advantage brands and enterprises: Dayang, Ren Ping, Si Fan, Jay, Lai Man, Ding te Lai, Mei Lan, Sang Fulan and so on.
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