Comprehensively Enhance China'S Fashion Discourse Power

China

"China Fashion alliance" will take the textile and clothing brand as the main body, introduce the fashion media brand and the shopping mall brand, and form the joint development of industry, media and commercial channels.

At the launching ceremony, Sun Weiting, chairman of Huafu Holdings Limited, chairman of Shandong Ruyi Group Chairman Qiu Yafu, chairman of Beijing AI Underwear Co., Ltd., Zhang Rongming, chairman of Beijing white collar fashion company, Miao Hongbing, Ewing Group Chairman Xia Hua, President of fashion media group Liu Jiang, CCTV financial channel special program producer Zhang Lina, vice president of Hualian new light department store (Beijing) Co., Ltd., Pang Kunrong, etc., as representatives of Chinese textile, clothing, fashion media and shopping malls, as the guest of honor, witnessed the birth of China's fashion alliance.

From brand to state: the essence of the debate on the right to speak

The pformation of textile and garment industry from traditional manufacturing to modern fashion industry is the trend of the times in the process of expanding domestic demand. It is the general trend for China to fashion discourse. For China's fashion alliance, the most fundamental meaning is to enhance China's fashion discourse power.

Throughout the history of fashion, the fashion of every era.

Since this may be an economic crisis, China has not only attracted the attention of the whole world, but also gained the special attention of the fashion industry.

On the one hand, "Chinese elements" frequently appear in international brands such as Valentino, Dior, Kenzo and so on. On the one hand, the success of Chinese brand leaders is "breaking through": useless, gifen, leilen and so on have reached the T week of fashion week in Paris, Milan and Tokyo; Ruyi, sunshine, Zhonghe and so on have appeared in France's first visual fabric exhibition one by one (PV); the president of the French high fashion Union also came to Beijing in a long way, holding the hand of Chinese designers with laughter and humility, inviting them to go to France to make a show.

China's fashion industry represented by textile and clothing has become international.

However, the growth of local brands and the spread of Chinese fashion is a gradual process, and a clear national strategy is needed.

Compared with the aristocratic fashion in Western Europe, the industrialized fashion in the United States, and the Oriental style in Japan, Sun Ruizhe's analysis shows that the Chinese fashion culture formed over the past thirty years of reform and opening up has its own characteristics: the desire of the vast majority of consumers for excellent design, reasonable quality and low price products; responsible consumers' pursuit of environmentally friendly and green healthy lifestyles; and Wise consumers' loyalty to the brand of corporate social responsibility.

This requires Chinese style discourse makers to be more rational and pragmatic.

In this process, the voice of a single brand is also an effort, but it is hard to avoid building a national fashion discourse right.

The Chinese fashion alliance emerged in the form of "national team" has become an inevitable choice for the current debate on fashion discourse.

Industry + shopping malls + media: fashion "iron triangle" promotes the discourse power in an all round way

"It is difficult for China to grasp the right to fashion discourse, relying solely on individual enterprises. It should be guided by industry associations to integrate elite brands in textile, clothing, business and media fields, and form a new mode of joint development of industry, commerce and media."

This linkage.

It includes systematic activities such as fashion trend research, pioneer brand publishing, commercial channel docking and international dialogue and exchange, aiming to achieve "internal to external" dissemination.

Breaking through the situation of internal interaction within the industry not only leads China's textile and clothing brand onto the original design and humanistic design road, but also through the cooperation of commercial channels and fashion media, releases the research results of the fashion trend to the whole society, guides the consumer market and consumer groups, and forms a strong brand awareness and loyalty.

And then become the representative force of Chinese fashion culture, realize the globalization of Chinese fashion concept, and enhance Chinese fashion discourse power.

Such a public platform is also a public space for China's textile and garment industry to carry out self marketing and "industrial diplomacy" in the whole industry. It builds up a consistent brand image in an integrated way, forming a harmonious voice of Chinese textile and fashion.

It is reported that the spring action of the textile industry in the end of March next year will be the starting stage for China's fashion alliance. At that time, the "China Fashion Culture Communication national team" will jointly carry out professional activities such as fabric, fashion trends, pioneer brand publishing, and so on. At the same time, it will also unite with shopping malls and conduct a fashion trend dialogue at the consumer level to communicate the public's understanding of fashion.

It is believed that the spirit of Chinese fashion will be focused on all levels of production and consumption through the interaction of a fashionable iron triangle such as industry, shopping malls and media. The discourse power of Chinese fashion will also be gradually promoted in this trend.