How Can We Enhance The Popularity Of Clothing Stores?

Marketing

From the point of view, there are six main reasons for the popularity of clothing stores.

Without products, there will be no market. Only high quality products can gain a foothold in the market.

The purpose of patronizing stores is to get the use value of goods, the better the quality of goods, the higher the use value, the better the service, the more satisfying the needs of consumers, the higher the satisfaction of customers. This is the foundation for store to cultivate customer loyalty.

If the store's customers are not loyal, "fight for one place and another place" and do not regard the store as a "base area", the store's popularity will not be prosperous.

So in terms of products, stores should do the following: 1. We must resolutely put an end to fake and shoddy products and defective products (exceptions in exceptional circumstances). We should pay attention to first in first out, check the date of production and shelf-life of products at any time, instead of overdue products, keep the appearance of products clean, and win the trust of consumers with high quality.

The road crossing roast chicken is famous throughout the country, and it is very competitive in crossing chicken shops.

In a farmer's market at the crossing, people are very fond of Lao Wang's roast chicken shop. Whoever buys cooked food from a nearby chicken shop buys old roast chicken.

Why is Lao Wang tou chicken popular with consumers?

It turns out that Lao Wang's roast chicken wins by reputation, ensuring that one live, two fresh, three delicious, and does not sell overnight fried chicken.

He always gave away the roast chicken that he could not sell to the neighboring family. Though he lost a bit, the neighbor was the best witness, the best propagandist and the best live advertisement.

Do not sell overnight chicken, leaving the white food, so that Lao Wang's roast chicken shop reputation is very good, business is bigger and bigger.

2, the credibility of the "people do not believe in not standing", integrity has become the basic principle of business, the customer is God, and how can it be deceived?

But in fact, a lot of businesses have done their best to get rid of their self esteem and lost their trust. "Picking up the sesame seeds and losing the watermelon" is not worth the candle. Finally, they have to close down.

Looking at the prosperous shops around us, we all have good reputation.

No credibility is guaranteed. Even if you put up a "losing sale" campaign, consumers will not appreciate it.

In April 2001, millions of people rushed to the shopping mall in Wuhan, because the market was well known, the quality of goods was good, and the after-sales service was guaranteed. Although the price was more expensive, the market was more prestige, and people believed it.

The reason why shopping malls are popular is just like a customer who says, "the key is that the mall has a good reputation, which is not inferior to some shopping malls. It is said that a reduction of 20% will probably raise 10%."

Reputation has become a foothold for the market to stand firmly on the market and this is the place where many businesses learn.

3, better service for customers, not just providing products is not a new topic.

For example, a lot of stores think that just selling a high quality garment to consumers will be all right, but this is far from enough. Shops should focus on services rather than products, and how to help customers choose a fitted garment and how to recruit some promoters who know how to help customers and praise customers appropriately, and how to make customers more comfortable and happy when they enter the store.

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Only when these problems are settled, can shops cultivate a loyal customer.

Every store wants to meet the urgent needs of customers, but only some retailers can do better.

The shop attendants have a stiff attitude, with the face of "class struggle", staring at the "vigilant" eyes, harsh and cold, which makes people feel like "ten years of catastrophe".

Poor service drives the customers away, and the bad service is the root cause of the bad popularity of these stores.

Whether it's quality service or poor service, it will leave a deep impression on customers' minds for years.

A woman will be fixed to a grocery store every week to buy daily necessities. After 3 years of continuous shopping, a waiter in the shop did not treat her well, so she went to other grocery stores to buy things.

12 years later, she came to the grocery store again and told her boss why she stopped shopping.

After listening attentively, the boss apologized to her earnestly.

After the woman left, the boss picked up the calculator to calculate the loss of the grocery store: assuming that the woman spent 25 yuan a week at the grocery store, she would spend 1 in 12 years.

56 yuan just because of a slight negligence 12 years ago led to less than 1 of his grocery store.

560 thousand yuan business!

The boss's algorithm is plain and simple: "to do business is to create customers and retain customers.

If you are good to customers, he will be good to you and will come to patronize you.

If they like you, they will spend more money.

In this way, you will be better for them.

Coming and going, forming a virtuous circle.

We can see from this perspective the convincing customer service theory: don't worry about how much money a customer spends at the same time. What you should do is to work hard to provide services to ensure that there are one customer after another.

To retain the popularity of service, stores should do: (1) train the salesmen in quality, learn basic sales etiquette, action language, counter sales promotion art, consumer psychology, marketing and other courses to improve the quality of salesmen.

(2) to formulate relatively perfect service standards and standardize services as far as possible.

However, we should pay attention to the flexibility of norms and avoid being too rigid.

(3) salespersons should learn the skills of "three phases", and judge their identities, personalities and purchasing roles through dressing, temperament and speaking tone of customers and colleagues, and then choose the appropriate language to communicate with them.

(4) pay attention to the tone and wording of persuasive purchase.

Don't talk too much, too fast, or carelessly; advise to be tactful and decent, let customers take care of themselves and meet the needs of customers.

Marketing Master Milton Kotler said, "when you get up in the morning, you first think of how to serve your customers, not your customers, and you succeed."

"Sincerity" is the only way to enhance the popularity of clothing stores by service.

4, highlighting product characteristics without characteristics will not give people a clear impression. Some shops have little business space, but commodities are numerous, but there are often fewer pieces of products, lack of product depth, fewer product portfolios, not meeting customers' needs, and giving people a feeling of oppression after entering the door, which makes most customers no longer willing to "go back".

The loss of customers is serious and the popularity is not strong enough.

In fact, the merchandise in the store is not necessarily impossible. Only by meeting the needs of customers better can we make a deep impression and win the favor of customers.

Therefore, according to the local actual situation, highlight clothing.