The Consumption Pattern Of Wedding Dress Quietly Forms &Nbsp; Domestic Online Shop Is Popular With Its Own Brand Manufacturing.

After the National Day golden week, a large number of new people entered the marriage hall. The bride Zheng Xinyang said that in the process of handling the wedding, she was most entangled in choosing wedding dresses. She wanted to have a special one. Wedding dress To realize the dream of their girlhood. Inadvertently a friend suggested that the Internet is now customizing the new personalized wedding dress and the price is "approachable". Xinyang went to the online wedding dress studio, and decided to customize a wedding dress. During the customization process, she also had several DIY sketches in the wedding dress. Finally, Xin Yang wore his personalized wedding dress with limited budget, and showed great demeanor in the wedding hall.

　　 Online customization of wedding dress personality fashion

In the interview, the reporter found that with the surging tide of marriage in recent two years, the online personalized wedding shop is becoming more and more popular. These wedding shops are designed by the private custom custom designed brand to launch the bride's favorite one to one custom made and handmade private custom service.

Miss Li, the boss of Taibei rose wedding dress shop in Beijing, is just a Taobao. Entrepreneurship 3 year graphic designer, she said, the price of the main wedding dress in the store is between 1500 yuan and 10000 yuan, and the bride's choice is bigger. In addition to finding designer tailored, the bride can also boldly draw DIY's own wedding style. Miss Li said, now the bride has their own little ideas, many people like to design wedding dress instead of passive selection. The designer will give advice after drawing the blueprint. Generally speaking, she will communicate with the bride three or four times in the wedding dress production process and constantly modify according to the customer's intention, so as to complete a wedding dress that meets customer's wishes.

A wedding dress designer of Taobao told reporters that nowadays the wedding dress is becoming more and more exquisite. The wedding dress with a skirt is very troublesome before cleaning. Now the design will make a zipper or sticky cloth inside the lining. When the wedding dress is put away, the skirt can be removed and stored. The style of single shoulder design and the seven point sleeve princess are also popular in style. The color is mainly nude, and the fabric "Eugen yarn" and "Satin" are all very popular with the bride.

　 Second hand wedding dress turns waste into treasure

For the bride who pursues individuality and careful calculation, it is not necessary to wear Vera Wang to enter the wedding hall. In recent years, soaring prices have also made small housewives who have not yet entered marriage begin to make small calculations. Xiao Yin has just held a wedding. The designer's custom-made wedding dress at the original price of 18800 yuan will be locked in the wardrobe only after a few hours. It is wasted and distressed. So she put the wedding dress and several toast clothes on Taobao for secondhand transfer. Her second hand wedding dress description reads: "this wedding dress is well designed by famous teachers. There are no second pieces, top-level production techniques, exquisite and luxurious hand-made embroidery beads, sparkling stars, super shocking, hoping that friends who like her can take her away, and she will once again play her magic power to make you shine brightly."

Nowadays, after being a bride, there are few girls who use their wedding veil to make second-hand transactions through Taobao. Reporters in Taobao search "second-hand wedding dress" found a total of more than 2 pieces of merchandise. For girls who are about to enter the marriage hall, it is also a good choice to buy more high-end wedding dresses with the rent of wedding dresses. {page_break}

　　 The wedding dress consumption mode has also shifted to personalization.

History of wedding industry committee of China Social Work Association, Mr. Shi said that the online wedding dress sales are different from the previous entity wedding shop selection. First, you can see the picture selection style on the Internet, and communicate with designers on the Internet. This sales mode also brings convenience to consumers and saves a lot of time. Especially now young people like to highlight their individuality, do not like to repeat with others, personalized wedding shop on the Internet just to meet these pursuit of personality consumers. But there are some hidden dangers when consumers purchase wedding dresses online. We must pay attention to choosing some standard wedding shops. Such wedding dress can be guaranteed in the quality of workmanship, and it can also get a better after-sales service.

　　 Journalist observation

Nowadays, domestic brands are mainly pushing "made in China", whether they are personal clothes or exquisite small jewelry or handbags and other objects, which are opposite to the current fast fashion. They emphasize the independent design, personality and pure handmade independent brands. Many designers have created their own brands through the website, selling their own designed products, some of them are still on the Internet, and have made their own brands very well. Some brand designers originally studied abroad and did the same thing. Later, they shifted their focus to the domestic market, and launched the brand design shop on the Internet. Some designers like art, like hand drawing and handwork. Some designers have no definite purpose at all when they start a business. They start with a friend's suggestion.

In any case, these creative new generation works are very hot on the Internet. The Taobao shop, known for its strong hand and fresh handwork, is composed of three members who love life. In 2006, they set up their own independent brand, making pure silver jewelry, hand painted illustrations, hand puppets and environmental protection postcards. Ginger, a young girl who makes handbags for pleasure, originally inspired a hand-made leather bag by making a PU handbag as her birthday gift. From the fabric purchase to manual sewing, her hard work and her mother's support, she sold more than 1000 handbags in the near future, and her future brand is called gingerly.