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"Sichuan School" Garment Enterprises Build The First Clothing Online Shopping Platform

2011/10/10 13:56:00 36

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"Sichuan School" Enterprise Online Shopping Platform

After 3 years of planning, "

Sichuan school

"Clothing and apparel enterprises can finally appear on the Internet, including competitors, trousers and so on.

The Chengdu Business Daily reporter learned yesterday from the Sichuan clothing (apparel) industry association that with the assistance of the Sichuan Provincial Commission of Commerce and the Provincial Department of Commerce, the e-commerce platform of the garment industry in Sichuan province (hereinafter referred to as the e-commerce platform - the leading show fashion network) will be launched at the end of October, and the first batch will have at least 50 Sichuan enterprises.

It is understood that this is the first time Sichuan apparel factions jointly attack electronic.

Business affairs

Market.

At present, the "Sichuan school" clothing industry is facing

Challenge

。

This year, Sichuan's garment enterprises are facing rising costs of manpower and raw materials, coupled with the appreciation of the renminbi and some European Union countries.

Trade barrier

And so on, in the 1~7 months of this year, Sichuan exported 710 million US dollars of clothing, a sharp decrease of 42% compared with the same period last year.

Against this background, the establishment of e-commerce platform will increase trade opportunities, reduce trade costs, streamline the trade flow and improve the efficiency of trade in Sichuan's clothing and apparel industry.

"Sichuan clothing is dominated by small and medium-sized enterprises, and its strength in scale, capital and management is relatively weak. E-commerce can serve the management, supply and marketing of small and medium-sized garment enterprises.

channel

Open up new situations and establish new relationships.

According to AI's consulting statistics, only B2C's clothing is counted.

online shopping

In 2012, the paction size is expected to exceed 18 billion yuan.

In order to seize the market, big domestic clothing companies such as the seven wolves, Jin Ba and Lining have already set foot in the online shopping market.

It is understood that the Sichuan apparel (apparel) Industry Association member enterprises and enterprises and individuals registered in the industrial and commercial departments at all levels can be applied to join the network platform.

Chen Shou Shou, an international analyst at Analysys International, told the Chengdu Commercial Daily reporter yesterday that "Sichuan's model is relatively new, but whether it can succeed is mainly based on whether it will invest in this platform for a long time and take a differentiated route."