Sexy Appearance Is Frequent &Nbsp; Liu Yan's Low Chest Dress And Sexy Marketing.

Tan Xiaofang, the famous marketing expert, said that the sexy charm of Marilyn Monroe is just like sexy marketing to marketers. Successful marketers are very "sexy". Their words and deeds are either loud and clear, or distinct, or full of wisdom. Just like the beauty of a beautiful country, they impress people deeply, so they can not be forgotten when they look at it. As Zhou Feng sang Lionel Rich's singing: it is you, a glance, not to forget, in the vast sea of people, your trace is like a mystery. In order to see you again, how many miles have I walked through to see me? Own In your deep eyes, I would like to...

"Business show" has such a paragraph: "all industries are entertainment industry, the essence of business is show." How to make your brand as attractive as swimsuit beauty and sexy baby is the first thing we think about planning the day. A few days ago, when I was speaking for a tourism industry forum, I first put forward the concept of "sexy marketing", which was criticized by different audiences. Here I want to talk about it. I hope there will be complaints and revenge.

Throw away those old, shodding thinking, and make the brand more fresh, fashionable and sexy. Throw away those eight strands, the words that smell like the feet of a lazy woman. Let the characters be more interesting, bright and sexy. Maybe sex will hurt some false guard's eyes, just like the female animal dressed in a moral coat. Sniff at But the real wise men will feel the power of words and the power of sexy from here.

Let's take a look at a case -- HeineKen beer "It sAllAbouttheBeer" (all for beer only). There is an advertisement named "ThePrematurePour (premature dumping)". In the picture, a charming beauty poured HeineKen beer into a glass. The man sitting opposite the bar also poured beer into the cup to echo the beautiful woman. As a result, he was too nervous and poured too fast, and the beer foam was scattered on the table and body. Advertising's sexual cues are indirect, but the information conveys is very clear. This advertisement and other advertisements in the series successfully used sexual hints, and sales in the two quarter increased by 13% over the same period last year.

The world is both a successful entrepreneur and a handful of successful politicians. I am afraid that three or three elected democratically elected prime ministers are even more rare. Italy Prime Minister Silvio Berlusconi is such a character. Berlusconi is a controversial figure. Political scandals are frequent. Several of his companies have been investigated for several times and have been accused of bribing and have been infected with mafia. Sex scandals and all kinds of peach news continue. Berlusconi once publicly told Mara, the lower house member of the Italy Power Party, that "if I were unmarried, I would marry you now." "I will take you on the horizon." Tan Xiaofang, a famous marketing expert, thinks that this colorful government and business tycoon is bound to have many places that are worth learning from entrepreneurs. What enlightenment do we get?

The Italians are warm and straightforward and love beautiful women, and Italy is also rich in beautiful women. Berlusconi once said to a group of Wall Street investors, welcome you to invest in Italy. The first reason is that Italy has the most beautiful female secretary in the world! He plays "sexy politics", which looks ridiculous, but in fact is rational. It is said that someone has counted that the prime minister, who is over 70 years old, has more than 16 gossip girl. A 72 year old leader has maintained a high level of "Libido" for young beauties, which proves that their leader is a living person who understands life and is young at heart.

The Italians are joking, but Berlusconi keeps joking. He has joked with many foreign presidents, dignitaries and envoys, including President George W. Bush of the United States and Prime Minister Merkel of Germany. In the 2008 general election in Italy, Berlusconi openly said he found that the right-wing women voters were more beautiful than the left-wing female voters, causing people to laugh loudly, but they were also protested by women's groups. Many voters appreciate his unique Italian style, and Berlusconi has the same feeling, is his ticket.
 

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Berlusconi also has his own way to open up TV business. He once said that the biggest secret of the television industry is that Italy men dream of seeing half naked women on TV. So his news anchors are all beautiful women, playing sexy cards, and the ratings are soaring. In the face of the Internet boom and the rise of new media, Berlusconi set up MediasetOnline (MOL) and Newmedia company, providing online content services, and developing interactive TV business.

Although sexy marketing is a brand new and original marketing theory, it is not difficult to find out that in fact, in our past marketing practice, consciously or unconsciously, we have already practiced the concept and means of sexy marketing. Especially in the marketing practice, the marketing of sexy products is the most extreme. They are not the classic brand operation cases in sexy marketing, such as product planning, advertising shooting, model endorsement, topic marketing, communication means, shop design, poster publishing and so on.

"Men's clothes" and Cadillac's "dream Cowboy" "sexy marketing" incident is a classic. "Sexy" is the biggest attraction of these two groups of pictures. "Men's wear" launched the 4th anniversary issue at the occasion of the joint luxury car giant Katie La cark, the grand launch of two silent film blockbuster. In the yellow sand, a group of long legged beautiful women dressed in extremely cool summer clothes and a wild cowboy riding on horseback ride a good play called "dream Cowboy" in Cadillac automobile. The two groups of films appearing in the name of "silent movie" are sexy and not vulgar. First class creativity, first class models, first-rate fashion design, and first-rate photography make these two pictures show some noble quality when they are sexy. Is this the real protagonist of the movie - what does Cadillac brand convey to readers?

If these pictures attract your eyeballs, that's right. In the age of eyeball economy, attention is productivity. And Cadillac really knows this. What's the most attractive thing on the Internet? Picture! What kind of pictures do you see most? Of course, sexy beauty! And when beautiful women and luxury cars appear in the same plot, it's hard to ignore them. Even on the Internet without borders, probably few pictures cause such a strong response. The spread of these two groups of pictures far exceeds the scope of vehicle websites and forums. Conservatively estimated that the clicks of two groups of pictures exceeded 1 million. That is to say, at least 1 million people have received the message of "Cadillac" and "sexy beauty" through the Internet, and have kept them firmly in memory. Only by taking the result as the consideration standard, Cadillac's "sexy marketing" is undoubtedly very successful.

The word "sexy" can lead to many attractive meanings: fashion, taste and luxury. These connotations express the brand image of tireless and careful management of Cadillac brand. These beautiful adjectives and Cadillac brand as a legendary luxury automobile brand are also perfectly matched. Just because of this, how many car brands want to hit the edge ball with "sexy marketing", but what is really hard to play is still the luxury brand with strength, details and sexy temperament. Cadillac is undoubtedly one of the most representative ones. In the centenary history of the legendary brand, it has always been associated with the fashionable personages and dignitaries of that era, reflecting the atmosphere of taste and luxury in an era. The "sexy" temperament that comes out of this bone has made today's Cadillac show the quality of people: fashion, taste and luxury.

Let's look at another case. If you want to pick the most exotic festivals, the international "no pants day" will surely be on the list. On this year's "no pants day", the subway passengers gathered at 6 different locations in the city of New York have boarded the designated subway train. They are calm, but once the subway starts, the participants will stand up according to regulations, take off their skirts or trousers, and put them in backpacks or briefcases. If someone asks why they take off their pants, they will tell you that they are uncomfortable wearing pants. How can creative people miss such a sexy and interesting holiday? In this year, Reebok invites 20 models to display new EasyTone products on public transport at rush hour. The model wore a formal dress and wore only underwear underneath the body. It attracted eyeballs, attracted 295 media reports and 98 TV broadcasts, creating an online and offline viral advertising effect.

It can be seen that "love the heart of beauty" is common to all people, although this is a common saying, but it is also a truth. Looking ahead, from supermarket promotion to store shopping and then to the top exhibitions in various industries, which one does not need beauty to help? The popularity of places with beautiful women tends to be more prosperous, and the data of market researchers also show that the probability of women being rejected in sales is only 27.6%, while that of men is 46.9%, which is nearly twice as high as that of women. Therefore, women, especially beauties, are more likely to be accepted by the public. Combined with the current economic situation, sometimes, if the "beauty effect" is applied properly, it can achieve twice the result with half the effort. In the supermarket promotion, most of the promoters are all pretty women. They are pretty and pretty, with a beautiful face and cool clothes. Such a beautiful woman can send you something in front of you, even if you eat it again, and you will be willing to eat it. The food you eat is your waist bag. You can't bear to say that you can't bear to refuse to take out your bag. I remember the one who sold the cemetery in the "if you are the one". Even though grandpa Ge knew that he had been fooled, he bought the graveyard, so we could see how powerful the beauty was.

The marriage between football and beautiful women has a football baby, the combination of famous cars and beautiful women is brewing a good dream of men's fragrant cars and beautiful women; the combination of beautiful women and luxury houses makes it possible for golden house to be charming; beauty and political cooperation do not produce corruption or produce scandals; beauty alliance literature has beautiful women writers; beauty and advertising combine to make businessmen have the golden key to pry the wallet. Miss Tan Xiaofang believes that beauty, as a traditional "strength" of this society, shows the charm of omnipotence in many details of life. For example, to pull an advertisement, use beauty, sell insurance, public relations, secretaries to beauties, shop promotions, car show needs beauties, and even a beauty writer's gimmick. Whether you like it or not, the beauty economy is enveloping us everywhere. We do not exclude beautiful things, but we hope that when taking the "beauty" as a special marketing tool, when considering economic benefits, businesses should also take into account social benefits and public affordability, not just to stimulate some of the public's "weak" suprarenal hormones. Today's market competition is so fierce that under the condition of similar products and similar services, it can attract more audience's eyeballs to become the killer of the market. Then how to operate under the premise of eyeball economy is worth playing for fun.
 

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Species are called 3B principles, namely, Beauty, Beast and Baby, that is, beautiful women, wild animals, children, and the first element of the 3B principle is beauty. This is because for everyone in the society, "beauty" is everyone's intention. No matter what men, women, adults or children will show instinctive approach to beauty, it can be said that in the tide of eyeball economy, "beauty" and "beauty" should be the most offensive weapons in our hands, but everything has two sides. If applied properly, it will naturally be well publicizing, but if applied unreasonably, it will also bring subversive disasters. This requires us to abide by certain rules when we operate. There is one element in the visual elements of advertising. Tan Xiaofang summed up the specific rules of sexy marketing as follows:

Rule 1: look after the dishes

Another kind of endorsement may be mediocre. This is because the choice of beauty spokesperson should also consider her audience. For example, the beauty of men's spokesmen needs to be sexy and beautiful, because men's appreciation of women is the most instinctive and intuitive feeling. They prefer the sexy side of the beauty spokesperson, while the beauty who endorse the elderly needs gentle and restrained. If you choose a very beautiful SEXY, it is definitely not appetitive, because no matter whether the male elderly or the female elderly, the criteria for judging the beauty are more based on the virtues and virtues. Therefore, only by grasping the preferences of different groups, can people watch the dishes to achieve the best publicity effect. Although beautiful women aspire, they can not generalize in choice, because each person has different standards of beauty.

Code two: due to "drama"

This is suitable for "drama", which means choosing the right beauty to play the leading role according to the need of promoting the theme. If: the theme of your season's promotion is vitality and dynamic, the choice of a young girl who is invincible can absolutely pass the theme you want to publicize. If you want to highlight the warm theme of the big hit and love card, the gentle and quiet home-based beauty can better shoulder the task. Remember the quiet and gentle beauty of the natural vitamin E in the health hall, which has highlighted the theme all the time. It also reflects the propaganda theme of "I give you an angel's romance on the left, and you allow me a warm future on the right", which is really impressive.

Code three: human sea tactics

The "human sea tactics" in the code of beauty is more suitable for the publicity of the exhibition. As we all know, all the major auto shows are full of beautiful women. Once a friend joked with me: "most of the people who go to see the car show are not rich men, but" Wolf. " Although it is a joke, it is also a fact. The popularity of the auto show is the credit of many beautiful car models. Every time after the car show, there must be a network evaluation of the most beautiful models such as the XX car show. The model has almost become the highlight of the auto show. The author also approached a beautiful model at the lighting exhibition of Beijing national exhibition this year. The beauty effect is a KTV set-top box research and development company named Lei Shi. It is also an innovative way to use beauty models to show the lighting and acoustics. The overall quality of the model is also comparable to that of the auto show. This shows that the enterprise's eye economics research is also very thorough.

In short, the effective use of sexy marketing can help domestic brands gain competitive advantage in the marketing field, so as to show the sexy power of domestic brands to the world. The advantage of "Sexinadvertising" is that it can get the largest number of eyeballs in a short time. However, the "sexy" yardstick is hard to grasp, and if used improperly, it will backfire. Finally, I would like to say that if you can live in hold, let the sex appeal be more violent.