Several Issues Worth Considering By Agents

As the new year has just passed, the whole wholesale market is full of excitement and bustle. Many businesses rush from the east to the west, and many agents start to recruit new soldiers and search for new brands. What is this phenomenon?

Benign, harsh or helpless choice?

I think the answer is not optimistic.

Let's talk about some common problems that agents should pay attention to, but it is also a matter for enterprises to pay attention to in the long run.

1, the establishment of legitimate business values of Chinese operators, I can not praise their primitive accumulation or history of the family is so impressive, but many can not be tabletop on the behavior is immeasurable.

Speculation, profiteering and hypocrisy are the product of the crystallization of that era, and have continued to the present.

I have witnessed an episode of an agency enterprise recruiting a regional business.

During the interview, the agent asked the examinee a very practical question: how do you treat your customers?

The examinee is a student who has just left school.

Answer: honesty, for the sake of customers, for the sake of the company.

That agent is a middleman. He is a good man. He is so angry that he can hear such an answer. Maybe he is hurt by too much customer.

To be honest, it is necessary to learn to deceive and deceive people, to tell people what they say, and to tell lies or not to do business.

Yes, many business people have no way to cope with the needs of the living environment. They can't flicker up more than Zhao Benshan. But that's mostly in the work of coordination and communication. They are seldom deceived or fooled by clients when they encounter principles and policy problems.

Deceiving customers for the first time, the second time?

How much does it cost to make up for it? What kind of position does the charm of personality deserve?

This is the death of many good brands in the hands of an agent. There are a lot of problems left behind. Brands are becoming more and more smelly in the local area, and there is hardly any room for survival.

We all think that the brand problem is actually caused by human beings. We can see that word of mouth is important to enterprises, agents and business people.

Therefore, for agents, there must be a cultural connotation of loyalty, respect for humanity, embody reputation, and disseminate the right values in business management.

Otherwise, how can we dare to deal with such enterprises when we go to manufacturers and distributors?

The days when the company was declared bankrupt by a piece of goods or by cheating a sum of money were gone forever.

Only by properly cultivating the healthy development of the market can the agent develop into a canal, save the mind and save labour.

2, attaching importance to the employee satisfaction of human resources for the enterprise revolution is a loud slogan today, but how much is it really doing?

I heard that in Jiangxi, the annual salary of five and sixty thousand of the household electrical appliances such as Siping and south is a common phenomenon. High scores can get more than ten or two hundred thousand, but it is also a frequent occurrence of business flow.

For agents, products, talents and networks are the basis of their existence. The uncertainty of talents often causes the network to temporarily or partially paralyze, or even take away their own network resources, which is a common occurrence in the marketing field.

The hegemonism of individual bosses, the personal heroism within the enterprise and the imbalance of management are all one of the reasons for the flow of talents.

Many things are reasonable even if they exist. But how to respect employees and improve human resources management has become a problem that agents have to consider.

The Chinese are naturally inert and relatively dependent, so long as they can spend more time on "employing people, retaining people and developing people", do a little bit more detail, and do a little bit more detail to realize the talent management based on control, and encourage the development of the personnel mechanism as a weight and development goal.

I think in spring this year, many agents' businesses will not happen too much.

3. System management project is different in size and culture in the Great Wall construction, and each enterprise management behavior has its own characteristics.

But how can enterprises go further in the fierce market competition and climb higher mountains? This requires enterprises to have a management system suitable for their own enterprises.

Agents are mostly individual businesses, and the management is mostly the boss's calculations. The leaders say how to do it. They have strong flexibility and lack of minimum system management engineering.

Many agents are financially independent and relatively perfect departments. There is no special information processing staff, no special customer analysis service staff, others like business personnel, promotion personnel and business personnel are intertwined, who do what, do not do anything, who do more or less, the division of labor is not very clear, most of them are who want to do it, the boss assigns who to do it, the boss assigns who travels on business, and many things are eyebrows and beards.

Some people are too tired to die. Some people are too busy to die. They also sell clever ones, resulting in unreasonable distribution of bonus and a decline in staff enthusiasm.

How to do a good job in product distribution, regional distribution, responsibility distribution and so on, so as to enable them to perform their duties and maximize their strengths and maximize their ability to do their respective jobs well, has become a problem that agents must consider.

To avoid the achievement is a person, the bad thing is you and me, causing the Ministry of Commerce to complain about the business department, the business department complain about the promotion department, the promotion department complains that the information processing is not timely and so on.

4, a reasonable development plan can reduce risks. Many agents are eager to act as agents of more good brand products, or have greater regional agency rights. They never consider their own capital arrangements, personnel placement, and whether network control can be in place and thoroughly, can they meet the requirements of manufacturers?

Don't run around like the fire brigade. You have to go to the East and throw away the western family. At last, none of the brands can satisfy the requirements of the manufacturers.

I personally met such agents, may consider the operating costs, profit space problems, and try to increase the agency of two brands.

They want to come, I can save more warehousing, travel, wages and other expenses, a business can engage in all brands of work, and they can not see the east bright west, a number of brands, a lot of profits, who knows to engage in, the warehouse has increased several, business has added several, but the benefit has not increased, resulting in funds can not quickly turnover (because many dealers have the hobby of arrears of money, his business personnel seem to be not doing business, and like a debt company, dealers complain.

Inventory backlog is not balanced, the best seller has no money to purchase, it may lose the agent qualification immediately, it is difficult to sell, dealers do not give face to face, sold out before giving money, anxious to sleep.

Mortgages such as real estate and cars are often used to maintain capital turnover.

If agents do not defend, we should consider whether the bigger the profit is, the higher the profits will be. The decline of many famous enterprises is not due to the crazy extension and expansion. What kind of "horizontal marketing" will result in the weakness of their main products and the decline of their influence in the market competition.

Agents should try their best to concentrate themselves on the products, regions and networks that they are mainly engaged in, make them stronger and bigger, and then have more appetite to eat, but also beware of being held up.

In fact, those who can take the road of agency, I think it is mostly in the business or marketing circles to fight, climb and kill the elites, why is there such a problem that is not optimistic?

All this may be the crux of the times. It takes time to change. It may be a fan of a situation that can only be seen more clearly by jumping out.

But anyway, as long as they are not eliminated by the market, they are always looking for problems, summarizing problems, correcting problems and making their enterprises better.