Brand Clothing Headquarters Base Promotes New Business Model Of Clothing

On September 20, the launching of brand clothing (northeast) headquarters base project coincided with the grand opening of 2011 Dongguan Humen clothing products Shenyang Exhibition and trade fair, and welcomed the first batch of merchants. On the same day, in Shenyang International Exhibition Center, Dongguan Humen clothing industry association and Shenyang clothing (clothing) Industry Association, together with Shenyang International Textile and clothing city, jointly held a factory docking and brand clothing (northeast) headquarters base project presentation meeting. More than 100 people including relevant leaders, Humen brand clothing enterprises, terminal distributors and news media attended the seminar.

Humen, Dongguan, is known as "China's famous clothing city" and "China's famous women's clothing town". There are more than 1250 garment processing enterprises in Dongguan, with an annual sales volume of 20 billion yuan and an export of 400 million US dollars. More than 30 brands of clothing have won the title of provincial famous brand. Shenyang is the central city in Northeast China. It has a large population and convenient transportation. It is a big city of clothing consumption. Cooperation between the two places has complementary advantages and mutual benefit and win-win results. In particular, the launch of brand clothing (northeast) headquarters base will provide a "highway" and "bridgehead" for brand clothing in humen and even all over the country to enter the Northeast market.

At present, the clothing industry is facing major changes and challenges. Most of the brand clothing, especially many medium and high-end brands and growth brands, have fallen into the embarrassing dilemma of "hard to find a shop in the high-end market, and do not want to enter the low-end market" in solving the channel problem.

In order to meet the needs of many brands to expand the Northeast market, after nearly a year of research and planning, brand clothing (northeast) headquarters base came into being. Brand clothing (northeast) headquarters base is a new mode of modern clothing circulation based on Shenyang International Textile and Garment City, which integrates brand exhibition and sales, e-commerce, consumer fashion release and modern logistics. It is also called "the third generation exhibition and trade fashion center". It is different from large-scale clothing retail stores and traditional clothing wholesale markets. It is the competition of brand clothing A new way to grow up.

According to Gu Mingxia, general manager of Shenyang International Textile and Garment City, the headquarters base of brand clothing (northeast) has four advantages——

The first is large scale. The brand clothing (northeast) base is located at No.19, Beiyi Middle Road, Tiexi District, Shenyang City. It is invested 5 billion yuan by China Tieniu investment group, covering an area of 160000 square meters, with a total construction area of 600000 square meters (including 360000 square meters of commercial area, 600000 square meters of Business Hotel, 180000 square meters of commercial and residential supporting facilities, 600000 square meters of commercial area of the first phase brand investment promotion The flow field is 180000 square meters.

The second is the new mode. The project has four functions: brand exhibition and sales, e-commerce, consumer fashion release and modern logistics platform. It combines brand exhibition and business negotiation, entity image store and online trade, manufacturer direct sales and agent franchise, on-site transaction and remote transaction, retail and wholesale. Here, the representative of brand headquarters Meeting directly with distributors and terminal dealers and implementing "one-stop" service is a real international and modern business platform with low cost, fast speed and high efficiency.

Third, the location is good. The headquarter base of brand clothing (northeast) is located in Shenyang, the central city of Northeast China. It is the core city of the greater Shenyang Economic Zone. With developed roads, railways and aviation, and convenient transportation, it is only an hour's drive from seven cities in the surrounding large Shenyang Economic Zone. Shenyang is also the bridgehead of brand clothing in Northeast Asia, with a large radiation range to Russia, Mongolia, North Korea and South Korea The voyage with Japan is only about two hours. Brand clothing from all over the country can be directly transported to the above countries by rail and air. Especially, the clothing consumer group is very large. Shenyang alone has a population of 8.16 million, more than 30300 terminal distributors, more than 200000 employees, and the annual sales volume is more than 60 billion yuan.

Fourth, excellent service. The brand clothing (northeast) headquarters base is not only built by the first-class environmental facilities, brand investment promotion and professional team of Shenyang International Textile and garment city,

At the same time, it has also hired industry experts who have successfully operated China (Yiwu) International Trade City and Beijing Bairong World Trade mall to join in. What is particularly dazzling is that the project has joined hands with several commercial projects and gathered tens of thousands of terminal distributors in the north-east region, forming a huge procurement group of Shenyang international textile The clothing city has invested a lot of money to build a new logistics and transportation hub. It has introduced many long-distance passenger lines into the base. It has also invested a number of bus lines to set up stations. At the same time, the rent of commercial property in Northeast China has created the most favorable conditions. At present, it is only 1.2 yuan per square meter per day.

Brand clothing (northeast) headquarters base is a specialized base for the development of exhibition, creativity, design and other themes. It is also an information base and a network base for chain operation. In the end, it makes the professional base and brand manufacturers cooperate closely, shortens the supply chain of upstream and downstream industries, creates a short process terminal, and fully demonstrates "specialization, theme and informatization" The advantages of the new operation mode.
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