Fujian Zipper Focuses On Overseas &Nbsp; Collectively Seeks Talents.

"In the first five months of this year, our exports

Reporters visited to understand that, including Xun Xing, Fuxing, Qun Xing, Xinyu, Jinwei, Longxing, Yitai and many other zippers and supporting enterprises, including the first half of this year.

Good development in the first half of the year in China

According to Xu Shu Hu's introduction, more than half of the growth of the zipper industry in the first half of the year came from the foreign trade market.

And the growth rate is better than the national counterparts' export level.

Especially from March to May, many large backbone zipper enterprises in Fujian appeared to be unable to make orders, and the sales price of zippers was generally higher than that of last year.

"The zipper price index of some enterprises also hit a new high around April and May, which has surpassed the best level before the global financial crisis in 2008."

Fujian zipper chamber of Commerce Secretariat director Zhou Yiyang introduced.

Using "strip brand" to launch overseas strategy

Analysis of the reasons for the growth in the first half, many companies believe that on the one hand, the economic environment is good, but more because the enterprise's zipper products have the quality advantage, so welcomed by foreign brand customers.

"The proportion of sales of strip products with higher gross margin has increased significantly."

Xunxing shares and Fuxing zippers in the semi annual report coincide to analyze the road.

Therefore, although in late June, the growth rate of foreign trade orders did not continue, and there had been a significant decline, Fujian zipper enterprises were not discouraged, but strengthened the acceleration in the foreign trade market.

"In the domestic market, Xinyu zipper is mainly made of brand customers, which is favored by domestic brand customers. It has quality assurance and is naturally popular in foreign markets.

This is also the reason why customers refer to the XYZ brand zipper.

Next, we will plan in more detail and further develop the brand advantage of the packaged products in the foreign trade market.

Shi Mingli said.

Similarly, Xinxing, Jin Wei, Longxing and other large scale zipper enterprises are also increasing the operation of "strip brand".

Among them, Xinxin company has set up several branches to specialize in clothing brand merchants, which are mainly made of strip products. The company plans to achieve 50 million of the output value of each branch within three years, giving equal benefits to both domestic and foreign markets.

"Increasing the quality of finished products is the embodiment of Fujian zipper brand awareness and the advantage of Fujian zippers in the domestic and foreign markets.

In the future, we will continue to guide enterprises to strengthen brand awareness and set up the image of "Fujian zipper world quality" in foreign markets.

Zhou Yiyang believes that there is a causal relationship between the brand and quality of the enterprise, and it is complementary to each other. Only when the business owners establish a brand awareness, can the quality of the products be improved.

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The collective seeks talents.

For Fuxing's zipper, the market benefit of its new product "new wear-resistant zipper" has been fully displayed this year, making a good start for its high-end market.

Talking about the success of the new product, Wang Jinde, the general manager of Fuxing zipper, said that the number of high-end R & D personnel introduced by the company has played a decisive role.

"Without these professionals, the product will not be developed so quickly.

We have been committed to introducing more high-end talents to help brand development, but it is hard to find that there are too few professional talents in the zipper industry.

Wang Jinde's emotion expressed the current situation of talents in Fujian zipper industry.

According to the news from Zipper Association of China, due to the lack of professionals, the production efficiency of Chinese zippers and the world zipper giant Japanese YKK company is very large.

The average annual output value of Shanghai YKK company is 600 thousand yuan, while the annual output value of Chinese zipper enterprises is less than 200 thousand yuan.

Shortage of talent has become an obstacle to the development of China's zippers.

"Talent is one of the short boards of Fujian zipper brand.

A trained professional staff is very different from those who have not been trained professionally. Continuous training for their technical competence and quality has become a must for the industry to enhance its competitiveness.

In order to ensure brand building, the second half of this year, increasing efforts to train professional and technical personnel in the industry has become a top priority. "

Xu Shuhu said.

According to Zhou Yiyang, in the second half of this year, the chamber of Commerce will collectively seek talents from the joint venture, and plan to carry out the whole industry wide training through various channels, so as to improve the quality of employees in an all-round way.

"Joint training with colleges and universities, cooperation with research institutes, training of enterprises for personnel training, joint operation between enterprises and enterprises, etc., we have brewed various forms and channels to comprehensively carry out training work for managers, technicians and basic operators.

In this regard, we will focus on the advantages of the whole industry, learn from the obvious technological advantages of enterprises, and strengthen the training of the whole industry.

When conditions are met, enterprises will jointly set up industrial technology courses, so that training can be carried out continuously and hierarchically. "

The core tip: "since last year to the first half of this year, the Fujian zipper industry has maintained a highly rapid growth trend, and the whole industry has maintained a growth rate of around 20%.

Among them, the growth rate of the foreign trade market is the fastest. The 20% growth has contributed 70% to China's foreign trade market, and the largest contribution has been made to high quality brand products such as finished product zippers and so on.

At the four three session of the Fujian zipper chamber of Commerce last week, President Xu Shuhu disclosed a set of data.

The zipper in the foreign trade market has made the Fujian zipper speed up the pace of brand building worldwide.

With Xun Xing and other six enterprises becoming members of the national zipper standard revision committee, Fujian zipper has begun to extend to the high-end value chain of zipper industry, and plans to promote high-end strip products in the foreign trade market.

As the Fujian zipper will be renamed "Haixi zipper", the Fujian zipper enterprise's development ambition is a step further. It is gradually relying on the strip products, and will extend the brand strategy from the domestic to the global market.