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Tsinghua Peking University Robbing People? UNIQLO Gimmick Or Demand?

2011/10/13 13:06:00 51

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A recruitment notice for unnamed BBS of Peking University aroused thousands of waves.

Since October 19th,

Uniqlo

Japan's headquarters will start a campus recruitment in Peking University and Tsinghua University in turn, and the recruitment will be limited to 5 universities - Peking University, Tsinghua University, Shanghai Jiao Tong University, Fudan University, and 2012.

Why is the casual clothing industry, which has always been regarded as a low threshold, so highly qualified to introduce talents? Has the clothing industry entered the age of Kochi?

Industry gimmick or demand?

The recruitment notice reads: "the basic salary for fresh graduates is 210 thousand yen per year, and the bonus is two times a year (/10 months in April).

The store manager is waiting for about 3 million 500 thousand yen, and his career has escalated from store manager, Superman, superstar manager, and more than 20 year old salary over 10 million yen.

It seems that the fast fashion brand UNIQLO, which is making efforts to the world's first effort, has made talents an important bargaining chip, with a view to achieving its sales volume of 5 trillion yen in 2020, becoming the world's first garment manufacturing retail industry.

The entry threshold of the garment industry has not been high enough. It is hard to imagine a Tsinghua graduate student standing there.

shop

Sell clothes.

Is it a gimmick or a real need? The industry is rather skepticism about this.

"If you hire a shop assistant or store manager, secondary school or high school education can be competent, and can do better, why put a Tsinghua and Peking University's" vase ", they can not get out.

Insiders questioned.

However, the voice of approval is also: "UNIQLO will open stores in Thailand in September this year, the sales market has expanded to 11 countries and regions, and its expansion to the world will inevitably demand higher demand for talents, which is beyond reproach."

Gao Peng, director of design for Yiwen enterprise group, told reporters: "moreover, it is not a mature business principle to act blindly."

Enterprises enter the age of Kochi?

So, do garment enterprises begin to enter the age of Kochi?

Chinese

Clothing enterprise

Most of them are family businesses, and many entrepreneurs even come from farmers. The boss of Metersbonwe, Zhou Chengjian, 45, has 3000 employees and billions of assets. But more than 10 years ago, he was just an ordinary farmer; and Qiu Guang he, the chairman of Semir group, who is the richest in the Hurun clothing list this year, is only a senior high school education; and Ding Shizhong, the chairman of Anta group, the richest group in Xiamen, was born in Beijing with 10 thousand yuan and 600 pairs of shoes borrowed from her father.

For a long time, China's garment industry only stays at the basic stage. There are many practitioners in the apparel industry, but there are very few middle and high-end managers who can meet the current and future development requirements.