Milan Changed Fashion Week Schedule &Nbsp; Four Fashion Week Fell Into A Melee.

Four per season

Marc Jacobs 2012 spring and summer

In fact, London and Milan are not easy to manage in the cracks between New York and Paris. They have to work hard to figure out their time. If there is a slight difference, they will lose the top models and media.

At the end of the 2012 spring and summer fashion week, hurricane Katrina made Marc Jacobs the last moment to change his press conference to the last time of New York fashion week, and many models and editors stayed in New York and missed the first day of the opening of the luxury goods.

The bad London then encountered Gucci in advance and took away a lot of supermodels.

For this reason, London's model brokers and designers are rather annoyed, but in the face of the big money giants, they really lack competitiveness.

Bottega Veneta 2012 spring and summer show

Perhaps seeing London's dilemma this season, Milan plans to start its own fashion week in September 19th next year.

New York's plan is September 13th, London is September 21st, so the fashion week of Milan is in conflict with the two fashion week.

Paris fashion week was also released in September 25th.

Obviously, Milan has been planning for a long time, initially trying to win over Paris in July, but Paris did not want to upset the July high fashion week, so it failed to succeed.

According to the Daily Telegraph of the UK, the release date of 9 mid late will delay the next year's production plan, which will not keep up with the delivery date of retailers. This is the main reason for changing the schedule of fashion week in Milan.

Furthermore, the contradiction between the four fashion week schedules is due to the fact that the old system of the two fashion week in a year can not be synchronized with the change of fashion retail pattern, especially after the rise of Net-a-Porter retailers.

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Bottega Veneta 2012 spring and summer show

Milan's unauthorized change of schedule first angered New York's fashion giant. CFDA declared that the date of the New York fashion week's opening on the second Thursday of September will not change. The chairman of the CFDA Diane von Furstenberg also made an open letter indicating that Milan only misunderstood the schedule, and the fashion week started in February and September on the second Thursday. The time for participating parties was arranged, some years were beneficial to some cities, and the rest were not. Moreover, 3 weeks ago, the schedule of fashion week, which was spent by manpower and material resources, was still effective and should not be disrupted.

London has just been rated as the fashion capital of the world, but this time it has become a fashionable and vulnerable group. BFA (British Fashion Association) has rebelled against it. Alexandra Shulman, editor in chief of the British edition VOGUE, said in an interview that "at present, London is one of the largest fashion capital in the world, and we have no reason to miss the London Fashion week because of Milan."

In front of everyone's persuasion, Milan did not relax. After all, it had already been drawn to Paris.

Mario Boselli, chairman of Italy Fashion Association, said: "win or lose with strong or weak points.

Regardless of the size of the brand, the designers in Italy agree with the new fashion week schedule.

We have shown great solidarity and pride in Italy.

If you want the four fashion week not to conflict, the most convenient solution is a few days ahead of the New York fashion week. But the first Monday of September is the American public holiday labor day. The New York fashion week means that the fashion people in New York are having a bad day.