Kick The Taobao Stepping Stone, Change The Platform To Become Phoenix.

Lately, TaoBao Raising the cost of occupancy and causing malicious attacks on businesses is a big row in major news networks.

It is understood that B2C platform Taobao mall announced the upgrading of business management system. Merchants are concerned about the annual investment fee raised by Taobao mall, which will only pay 6000 yuan annually for technical services, up to 30 thousand yuan and 60 thousand yuan two grades, and the margin has also increased to 50 thousand, 100 thousand and 15 million from the previous 10 thousand yuan.

This means entering Taobao mall early investment. Enlarge The annual cost of technical services alone has increased nearly 10 times a year. Besides, Taobao requires that sellers who participate in the 2012 mall operation must pay in a lump sum before December 26th. For some small sellers, investing too much is difficult to start and can not survive. Many shopkeepers complain that there is no buffer period. A pet store owner told reporters that the company has just entered the mall less than six months, it is the need to expand the scale of the stage, "loans did not pay off, and plans to invest 400 thousand yuan a year ago, who would think that the deposit to Taobao will be about one hundred thousand yuan? If we have the money to go to real estate, who is still open shop on Taobao?"

Outside questioned Taobao mall to raise prices and raise revenue. Spin off Taobao mall is ready for independent listing.

In response, Yan Qiao, head of Public Relations Department of Taobao mall, responded that Taobao shopping center raised its service fees and margin to encourage businesses to take more seriously the business behavior in the mall, improve the service quality of merchants and protect consumers' rights and interests. The increase in service charge is to guide businesses to improve their service quality, and the return policy designed by Taobao can be returned in full according to the quality of businesses. (Taobao mall President Zhang Yong sent an open letter to merchants explaining that the Taobao mall will implement conditional year-end refund system for technical services, and part or even refund the annual fee of technical services according to the scale of operation, service quality and other indicators). Secondly, outside the speculation that Taobao store will increase its income and services in order to increase its income to obtain a spin off listing, Yan Qiao said that the profit model of Taobao mall mainly depends on collecting the commissions of merchant transactions, and the annual fees charged will be returned to the well managed businesses. The margin also exists in Alipay account of merchants, and will not become the source of income of Taobao mall, and Taobao mall has no plans to split up the stock market.

Taobao mall stressed that the purpose of rule adjustment is to create Superior quality And the shopping environment of service, so it will not be abandoned because of protest action. We will never give up easily because of threats or threats. The location of Taobao mall is to build a city of quality. Taobao encourages businesses to provide consumers with high quality goods and services, while taking a clear-cut stand against counterfeit goods and parallel imports, opposing low-quality goods and opposing all low-priced and vicious competition. Any policy adjustment made by Taobao mall is aimed at ensuring the legitimate rights and interests of businesses and consumers, so that Taobao mall can become a truly quality city, providing good business infrastructure for businesses with legal compliance. Consumer Provide a comfortable, quality consumer environment and service experience.

From which we can see the high point of Taobao mall. target The clarity of the requirements of Taobao mall management system is rigorous and rigorous, which determines the strict firmness of Taobao system improvement. This is a firm step forward for an enterprise to move forward. This is also an irresistible way for the development of e-commerce platform. However, as a business, especially the small sellers who just settled on Taobao, or the small and medium-sized sellers who plan to enter Taobao network, whether they have enough economic strength to invest in the early stage to realize their own use of e-commerce platform to control the virtual market target, has become a problem that many operators can not avoid.

In fact, the management and operation of the virtual sales market by the businessmen can imitate the operation methods of the entity market, change the direction of investment, change the management strategy, choose the platform suitable for their own consideration according to the income and expenditure status, and then gradually stand firm in the virtual shopping mall to realize their own development path in the e-commerce platform, instead of blindly following the upsurge and hanging on a tree. Small and medium businesses can break the stepping stone of Taobao mall. Stepping into In recent years, there are many other low investment mall, such as 360 shopping, patting, shopping mall and so on.

World clothing shoes and hats shopping street, patting, Jingdong and so on. These ones here Shopping malls have relatively low maintenance cost, low cost and easy access. For small businesses, in these platform There is no economic pressure, leading to occupy a place and gradually improve the storefront effect. For the middle and low level businesses, Taobao is too expensive. If Taobao can not guarantee the profit effect, it will choose to open stores in many shopping malls, occupy the major virtual shopping centers, and make economic profits by using low profit and big benefits. Top brands can use Taobao's famous brand migration effect to occupy the market in advance in many low input stores, and the brand migration effect can also promote the sales volume in other shopping centers. In the case of low input, we should open up new channels, increase sales and lead the new occupation. market And strive to become the chief position of Phoenix in the virtual market.

With the development of e-commerce, virtual market Constantly Expand and perfect. Businesses can not follow suit, blindly follow the heat flow, but should be more acute analysis and study of the virtual market dynamics, have the idea of a planned use of e-commerce platform, take the right measures to ascend the virtual market leader of Phoenix.

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