Manufacturing In Italy Is More Creative.

The Greyhound represents the brand spirit of Trussardi. The Italy brand has successfully conquered the hearts of wealthy American men.

Not long ago, the world's men's wear and fashion industry's authoritative international reference publication, DNR magazine, published the list of male luxury brands launched by the Luxury Institute Research Institute of the United States. Among the top ten, in addition to one British and one American brand, the other eight brands came from Italy.

The westerners, who are regarded as the new Asian Fashion Nouveau, are no stranger to many brands in Italy.

Take the Oriental new world, which focuses on the trend of the city, for example, more than half of the men's brands come from Italy, and Italy men's wear has a large number of fans in China.

Why does the brand of Italy move the hearts of wealthy men all over the world?

Saint Martin, a lecturer at the St Martin 's School of Art, wrote in his book "fashion" that fashion was probably created by the British, the French promoted it, and the Italians perfected it. "Martin"

Every era has its own fashion icon.

In the 70s of last century, Saint Laurent was deeply popular because of its design of purifying the national aesthetic taste. In the 80s of last century, because of the new yup's hobby, Chanel's fashion was the most popular. With the enthusiasm and interest of people from the last century to 90s, designers in Italy were holding hands.

In the middle of the last century, Italy was famous for its handicraft made by meticulous carving in its small workshop.

By the late twentieth Century, on the basis of its strong fashion industry, coupled with creative design and commercial operation, Armani brand led by Italy redefined all the garment industries today.

With more and more Italy men's wear brands entering the Beijing market, it is easy to see these brands in the high-end shopping malls such as Oriental Xintiandi and Yansha.

Let us take a look at how these brands combine Italy manufacturing from technological level to creative design.

This edition and Lauren / Cerruti 1881 / Brand: the expression of life in the brand history clothing. "When a man puts on a suit, he should look like those important faces" - this is the interpretation of his "Cerruti 1881" (Cerruti1881) brand menswear by Nino Cerruti, who is praised by "the father of Italy fashion".

Cerruti1881 was founded in 1881 by AntonioCerruti in Italy.

Cerruti1881 has many success factors. The most important part is that NinoCerruti regards clothes as a part of life. For him, fashion should not change one's unique personality and attitude towards life. Fashion is not only a manifestation of designer's skill, but also a way to express oneself's living standard.

2007 autumn and winter series will be succinctly carried out in the 2007 Cerruti1881. Once again, the concept of simplicity will be deducted, from product design to exclusive store style, endowing simple and elegant new life. It is located in new flagship stores in Hongkong, Beijing, Shanghai, Hangzhou and even big cities. With the effect of black and white mirror design in black and white design, it will create a noble sense of "style".

The Cerruti '07 autumn winter series shows a richer color system, especially with colorful elements of color. The main colors of blue, green and red are innovated to match each other with red, white, and gray green.

A Testoni Testoni brand history makes shoes suitable for gloves. AmedeoTestoni founded a.testoni (iron lion Tony) at Bologna in 1929 at the leather shoes capital of the time.

The shoe making technology in Italy is a professional in the world.

In Italy, Tony is known as "the emperor of shoes".

Among them, the most familiar is Italy's hand-made shoemaking technology, which is handed down in thirteenth Century. BologneseConstruction is the BlackLabel black brand series of iron lion Tony.

In BologneseConstruction, a pair of men's shoes, from design, proofing, leather selection, processing, cutting, tailoring, and grinding, will take two to four months to complete.

With rigorous aesthetic standards as templates, the perfect stitching and polishing of each pair of shoes is made, with a "glove like" comfort.

2007 the autumn and winter series is specially designed for Chinese customers. This year, the Testoni men's wear series focuses on the tradition of brand, and highlights the male's extraordinary personality through the combination of material and color.

Tony, based on the foot shape and size of customers in different countries, has developed different shapes, shapes and width shoes according to different life forms and anatomical principles.

Take Chinese customers as an example, especially F, G and H with different width to match their wider foot shape.

Altea. Brand history: silk brocade goes into fashion Altea. In Italian, it is a plant of great grace and vitality.

It was founded in 1892 by a Milan youth who was created by a drunk silk brocade.

Altea is a fashion brand that combines fun with life and creativity. This style has been most vividly reflected in its bright shop design.

Through the high quality cloth, match the rich color and the dynamic pattern to become popular in the fashion industry.

With its excellent neckties, accessories and costume design, coupled with the exquisite and meticulous Craven craft of Italy, it has become the unique creative fashion pronoun.

Today, the brand that sells the world is best at the silk brocade tie, and designs 4500 ties every year on average, and insists on weaving silk from the world famous factory.

2007 the autumn and winter series are colorful and colorful, with a simple and dual tone matching, bringing the creative and full load of the 2007 autumn and winter series.

Altea this season, the unique details, patterns and various wonderful colors are skillfully matched, deep red and blue, olive green and medium brown, light grey and beige, light blue and brown, in tie, accessories and extension to the entire Altea07 autumn and winter series, and with the best quality natural fiber - exquisite Merino wool, texture of attractive Ji Long (southern Australian city) wool and the softest pure cashmere (PureCashmere), are integrated into the unique personality design.

(ZEGNA) Zegna group, the leader of brand history world fashion trend, was born in 1910 in Trivero, a small town in the Biella area of the Alps, founded by ErmenegildoZegna.

Young people aspire to base their products on high quality men's clothing. His strategy focuses on collecting the best raw materials from the original market, improving the technology in the production process and promoting the brand.

At present, Zegna group produces 2 million meters of textile fabrics annually, 500 thousand sets of garments, 1 million 500 thousand sportswear and 1 million 700 thousand kinds of clothing accessories.

It has more than 6000 employees worldwide, earning 712 billion 700 million euros in 2005, of which 90% came from garments and accessories, 10% from textile fabrics, and 86% of all sales.

(2007/2008) autumn and winter series of intelligent and communication clothing new mode ELEMENTS -- intelligent jacket is the advanced leisure series (UpperCasualCollection) introduced this season, designed for men who are tired of formal dress but without losing their elegance.

ELEMENTS smart clothing can automatically adjust the body temperature to adapt to the environment through open and closed membrane structure under any climatic conditions.

This season's ZegnaSport sports series has made technical improvements to the popular iJACKET of last season, and developed Bluetooth iJACKET.

It enables consumers who need frequent communication to listen to music while traveling, while they can use phones, which only need to be controlled by iJACKET's sleeves, advocating the new trend of "communication oriented clothing".

Trussardi brand. The fastest rate hound in brand history embodies the brand spirit. Trussardi1911, which opened a new flagship store in the New Oriental world, was born in the beautiful northern part of Italy. Its famous leather processing technology is famous for its excellent handicrafts used in industrial manufacture.

It integrates aesthetics into professional knowledge, and achieves magical touch experience through leather goods and fur clothing.

The leather declaration of Trussardi is: turning the perfect immortal dream of life into reality.

Since 1973, Greyhound has become the symbol of brand with its inherent elegance and agility.

The exquisite shape of the Greyhound also represents the quality assurance of impeccable.

As the fastest hunting dog in the world, the greed of running reflects the elegance and calmness of the brand.

The Greyhound is a traditional imprint, and a symbol of the brand's unique personality.

2007 the combination of autumn and winter series of luxury fabrics and hi-tech fabrics. The release of men's clothing in autumn and winter is creatively carried out on a similar airport baggage conveyor belt. It shows that Trussardi man has entered a three-dimensional multi-dimensional urban network, which appropriately interpreted the way of life of Trussardi men. The whole series of styles emphasize practicality rather than Trussardi.

They live a busy and wonderful city life. Every day they dress perfectly to show his multi faceted and exquisite personality. They always walk in the forefront of fashion and keep their chic and unpublicized style.

In addition, hi-tech has a future sense of material and leather stitching, creating a casual feel for sports or leisure occasions.