Where Is The Master Of Fashion?

It was supposed to be a season full of jubilant romance in October, but this year is particularly unusual. With the economic crisis and the death of Joe's boss, even the fashion brand D&G will be killed by its parents Domenico Dolce and Stefano Gabbana personally.

Without any sign, the teenager, who passed the age of 16, will leave us. Fans will not be able to say anything but astonishment.

I would clap my hands to praise the courage of the two founders. Indeed, from the tailor to the entrepreneur, there is considerable courage in addition to luck.

Like human society,

As a result, the fashion industry showed a scene of flowers blooming on the surface, but in fact it was a few unhappy families.

After hearing the news that the fashionable people who only looked forward to the past and heard the news that Esprit net profit plummeted 98%, the first reaction was "this card is still alive." the brand that once made all Chinese white-collar workers proud of it, has now been squeezed into the corner of department stores by competition from local and foreign fast fashion brands.

For such a listed group holding brand, the probability of delisting is almost zero.

Esprit will the secondary line brand EDC for teenagers become the first knife of reform? If I am a brand decision maker, I will push EDC forward and let Esprit gradually withdraw from the stage.

It is more difficult to win back the territory in the fierce competition of fast fashion than to bypass the younger market.

You can't see that the boy scouts of the Ipad era are all fashionable and sharp. They are the new force behind the further market segmentation.

The so-called "Diffusion line" originated in the 80s of last century, the expensive first-line luxury goods, in order to make money and lose face, introduced the use of relatively inexpensive fabrics and fewer details of the secondary line brand.

This clever move not only lets designers eat, but also lets consumers wear clothes.

But when fashion victims recover from madness, many of them are in danger of being born with a secondary line brand. D&G has already taken the lead. Roberto Cavalli's secondary line Just Cavalli has heard several times that it will be sold.

The glory of the past made the brand owners unwilling to admit that the trend was over. They preferred to stick to the belief that the thin camel was bigger than the horse, let alone the precedent of the successful pformation of the sub line brand.

Prada group's Miu Miu is the best example.

In 2006, the show of Miu Miu suddenly moved from Milan to Paris. The intention is to tell people that Miu Miu is an independent brand rather than an appendage of Prada.

In recent years, both Miu Miu's performance and image have been catching up with Prada's momentum.

Not only a line