Basic Knowledge Of Telesales For Exhibitions

Telemarketing is the main way of exhibition sales.

Like other telesales in other industries, the sales staff of the exhibition are

Before calling the customer, the salesperson should collect and collate customer information, including

For old customers, the telephone communication of business personnel should be more humane and reflect the friendship of friends.

For customers to question or criticize the exhibition on the phone, we must treat them seriously. We should be patient and explain the mistakes. They should be accepted and promised to make corrections.

Basic guidelines for telemarketing

The key to the telesales of the exhibition can be summed up in 15 words: "finding the right people, speaking, communicating, negotiating and making friends".

"Finding the right person" means finding the right person to negotiate, that is, the person who can decide or recommend whether to participate in the exhibition.

Finding the right person is the first requirement for telemarketing.

"Speaking" means that the other person can listen to your promotion.

In telemarketing, in many cases, the other side is unwilling to listen to the promotion and promotion of the exhibition at the very beginning.

We need certain language skills to pass this barrier.

"Communication" means that after the first smooth talk, it is able to maintain continuous communication with customers on the issue of exhibitors, so as to achieve the purpose of mobilizing customers to participate in the exhibition.

"Negotiation" means negotiations on details of customer participation in the process of continuous communication. The contents include price, booth location and after-sale service arrangement, laying the foundation for signing the exhibition contract.

"Making friends" means winning customers' trust through sales, especially through exhibitions, so as to establish long-term cooperative relationship with customers.

This is the highest level of sales, and is also the most important criterion for testing sales personnel, including personality.

The exhibition telephone sales should achieve "seven no".

No phone calls are not prepared.

Not entangling customers;

Do not belittling competitors;

No quarrel with customers;

Do not flinch customers;

Do not allow any additional requests from customers.

We do not promise to provide value-added services to our customers.

Among them, "do not fudge customers" should be the most basic commercial moral standard.

This should not be a problem.

But in reality, it is still not unusual for customers to participate in the exhibition in a nearly fraudulent way. Some of them are not ashamed of themselves. Instead, they regard "flicker" as a "magic weapon" and instigate their subordinates to preach their counterparts.

"Do not mess with customers" and "do not quarrel with customers" is the basic quality of dealers.

The situation of customer entanglement is still common nowadays, such as a few phone calls in a day, almost harassment, which makes customers dislike.

It is a sign of salesperson's unconfidence to arbitrarily promise customers extra requirements and promise to offer value-added services to customers.

It should be noted that the participation of customers in the exhibition is not the treatment of similar benefits, but the effect of the exhibition.

And only take advantage.