The World Dream Of Leather Goods Brands In China

Brand is

English Leather presentation scale

In the 70s and 80s of last century, the first batch of small bags factory opened by the Chinese people was opened. At this time, there was basically no outside order. The factory could only sell on the side of production, and the sales channels were basically sold in the local area.

Because

After all, that difficult and closed era has just passed. Fashion is only a concept. With the gradual pace of opening up, domestic and international exchanges become more frequent.

People brought back some new technologies in the West (in fact, backward or eliminated Technology) and new ideas, and also brought the concept of "brand" to China.

Although people still can't see the real brand objects, they begin to see some brand publicity in magazines and newspapers.

Most of the people who started packing bags in the city were unemployed young workers or other idle workers. Although they could not understand what the real meaning of those letters was, they knew that "English letters were better than those without letters, and the grades were high", so a large number of English Leather brands were in China.

Brand names are internationalized. It is worth pondering that brand influence is still a long way from internationalization.

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From origin to producer world leather products made in China

When people began to assert that luxury goods were showing good deeds both to Chinese market and Chinese artists, they were surprised to find that although these luxury goods did not mind Chinese art's participation in their creativity, they were extremely worried that people would say that they would be born in China.

An insider who understands the background of international luxury goods manufacturing in China has introduced that there are two main types of international brand processing in China: one is to produce finished products; the other is to participate in the process.

The size of the foundry is large or small, or direct.

For some famous brands, such as GUCCI or PRADA, even the labels that are made in Italy also rely heavily on Prato's Chinese suppliers.

Prato is a small town outside Florence. It has been a famous brand processing area since ancient times. Now it has the more than 2 largest number of "Chinatown" in Europe after Paris, and more than half of the more than 4000 factories are Chinese. They still employ Chinese workers to produce luxuries, but they only move somewhere in geography.

That is to say, even if they are not "MadeinChina", they can at least say "MadebyChinese (made by Chinese)".

In China's Dongguan, Shenzhen, Wenzhou, Hangzhou and other places, countless factories are producing OEM for international luxury brands.

They are large or small, or direct orders or "two orders", or produce finished products or only do a certain process.

But without doubt, they produce genuine products.

However, when it comes to meeting people who consume these products, there is no way to find out the relationship between them and Chinese working girls.

Most of these products will eventually be labeled with "MadeinItaly" or "MadeinParis".

Leather products suffer from brand loss

According to incomplete statistics, about 65% of China's leather goods come from Guangdong, and in Guangzhou, especially the Baiyuan District, the Guangdong leather business district, the total export volume and export value account for more than half of Guangzhou, and only a large number of leather manufacturers in Guangzhou have more than 10000.

This year, Guangdong launched the largest ever campaign to crack down on piracy and counterfeit products in leather goods bags. The 3 month special action has achieved remarkable results, but it also exposed the embarrassing situation of Guangdong's "big brands and fewer products".

However, for many years, the leather enterprises of Zi Yuan Gang basically used the mode of "pre shop and factory", that is, the stalls displayed by the enterprises under the rented city of leather goods. If customers saw the plate and ordered, they would give it to the factory.

It is understood that before the international financial crisis in 2008, more than 80% of the orders received by catali Yuan Gang and the surrounding small and medium-sized manufacturers came from the OEM processing of foreign investors.

"This has led to the most obvious feature of the leather industry in Guangzhou, which is the embarrassing situation of" more products, fewer brands and less brand names ".

Wang Jianxin, director of Guangdong Leather Industry Association, said.

In the "doubles" action, the Guangzhou industrial and commercial bureau once seized more than 50000 counterfeit international brand handbags and suitcases, which also revealed the lack of Guangdong's own brand of leather goods.

The main reason for the lack of brand names in Guangzhou leather industry is mainly that the brand awareness of enterprises is weak. Many bosses are unwilling to spend money on brand communication and pay more attention to making quick progress in processing OEM and making quick money.

Liu Haoqing, general manager of Guangzhou Baiyun world leather trade center, said.

In order to build a modern and network-based leather goods business covering the domestic and the world, Zi Yuan Gang leather business circle has launched the strategy of "China's famous leather city".

The reporter understands that, as an important part of the strategy, it has taken the lead in the introduction of "independent property rights and private brand" business headquarters in the Guangzhou yuan leather leather business circle. Since the opening of the Baiyun world leather goods exhibition center, the brand strategy has been vigorously developed to facilitate the brand incubation of leather goods.

Insiders pointed out that the Guangzhou Baiyun world leather goods exhibition and Trade Center has built up the banner of "supporting innovation" in the leather furniture business circle of Zi Yuan Gang, which has promoted the development of regional brands, and led Guangdong's leather enterprises to gradually get out of the embarrassment of brand fatigue.

Baiyun leather six major centers to build their own brand base

In order to make the leather industry of Zi Yuan Gang go out of the embarrassing situation of "big production and less famous brand", Baiyun District government launched the strategy of "China's leather goods city" last year, with a view to creating a regional brand of leather industry.

As an important part of the strategy, Guangzhou Baiyun world leather goods exhibition center has emerged as an independent brand incubation platform.

"Baiyun world leather goods exhibition and trade center to build its own brand enterprise headquarters base is to adapt to the upgrading and development of the business circle, and set up the banner of supporting innovation."

Liu Haoqing said that the center has made meticulous adjustments in its format planning, relying on the brand resources of nearly 1000 shops in Baiyun world leather trade center of the sister mall. After nearly a year's storage period, the boutique Exhibition Center has completed the work of customer classification, screening and location allocation.

It is reported that the 1 to 4 floors of the center are shops and 5 to 11 floors.

It is the first to put forward the construction of the headquarters headquarters of leather goods independent brand, to ensure that some well-known brand merchants are stationed, as well as the six centers of international trade and Trade Center, leather information service center, leather design and creative exchange center, leather goods brand promotion center, leather goods industry talent center and customer service center integrated with creative design, brand incubation, international trade, new product display and office functions. It is equipped with complete supporting facilities such as finance, catering, telecommunications, business center and so on. It is the "one-stop" large-scale intelligent leather products headquarters base in Southern China.

It is reported that there are now a number of well-known domestic brands, such as local pipa, European, hippie, high-ranking, Romanti, cobbler legend, France, Denmark, Mondeo, QQBEAR, MISO and so on.

When reporters visited the Baiyun world boutique exhibition and Trade Center, the head of the business said that China already had the capacity to produce high quality leather goods, but lacked the hatching platform for China's leather brand to the world. The Baiyun world leather goods exhibition center, which has already been opened, is filling the gap in the industry.