"Suiyuan" For 20 Years To Create A Strong "Shoe Industry Kingdom"

Chen Fengwen, a female entrepreneur in Taiwan, who is "not in the right way", is eloquent, active in thought, generous in temperament and strong in toughness. She has both artistic excellence and business savvy.

She is Chen Fengwen, founder and chairman of Taiwan CJCHT.

Chen Fengwen is a typical representative of Taiwan's female entrepreneurs.

This year's EMBA alumni series of Shanghai Jiao Tong University will talk about Chen Fengwen and her "shoe kingdom".

Chen Fengwen, 56 years old, is one of the few elders in Shanghai Jiaotong University EMBA student. She is honored as "Feng Wen Jie" by her classmates.

Although Chen Fengwen was born in Taiwan, China, her parents are all mainland Chinese people. She always keeps a hot Chinese heart in mind, which is evident from the name of her company.

"C" is the initials of Chen Fengwen's name. "J" stands for the first letter of the name of an old American gentleman who plays a key role in her career. "CHT" represents the English initials of China, China's Hongkong and China's Taiwan respectively.

1, the company's good reputation for customers to take the initiative to visit the female entrepreneurs feel that people are capable of doing things, fire and wind, but when I first saw Chen Fengwen, still let people admire her.

Her eloquence was quite good, her temper was very mild, and her speech was very attractive.

"The employees of the company say that I have affinity and are willing to play with my family and make jokes."

Stepping into the Shanghai Office of Xi Jue company seems to be in an art space rather than a shoemaking enterprise.

On the wall hung the works of the new sharp photographers, surrounded by simple and elegant Chinese furniture and ornaments, and even fruit pots are carved works of art.

Chen Fengwen also changed the balcony into an "air garden".

She said that the office was carefully designed by Canadian designers, and many furnishings in the room were private.

Such artistic atmosphere has created a company's profound cultural background.

In the eyes of subordinates and clients, Chen Fengwen is a clean and detail oriented person, especially in respect of loyalty, behavior and moral integrity.

Because of this, the company has many employees over 20 years old, still willing to follow her; the initiative to visit customers is the company to find customers 10 times.

In addition, under the culture of such a company, CJCHT employees have become competitors who indicate "especially welcome" on recruitment notices.

2 people charm and flexible management achievement career "I have a career, two careers."

Chen Fengwen described his current life as "not doing his job". "Career is the foundation for survival. But after struggling to reach a certain stage, I put more energy and energy into charity and music."

27 years ago, Chen Fengwen established a partnership with Taiwan in Fujian, and set up a branch office in Putian, Fujian, and began to develop in the mainland.

In the past more than 10 years, she has opened 10 joint venture shoe factories in mainland China, distributing in Putian, Hangzhou, Shanghai, Yangzhou, Qingdao and other places, and exported to Europe, America, Britain, Canada, Japan, Korea, Germany, Hollywood and Western Europe.

In 2000, Xi Jue company became one of WAL-MART's best footwear suppliers in the world.

In 2005, the company became the first supplier of Fendi Asia, and became the sole supplier of Italy famous brand in Asia.

In the eyes of company employees, Chen Fengwen's success depends on her personal charm and soft management style.

"She is never in a hurry to do business and is very casual. She has great perseverance and wants to do one thing. She will do her best. She can accept frustration and no difficulty can stop her or reduce her standards."

Employees are so critical of Chen Fengwen.

Under strong will, Chen Fengwen showed a flexible management style.

She demanded that any bad things happen to the company, not to immediately investigate which person was responsible, but to focus on the event itself first.

Chen Fengwen thought that the problem was because he put the wrong person in the wrong position and was the supervisor's question, so he would adjust the position for the supervisor.

"In Xi" Jue, the most prize winners are the grass-roots units, but the top ones are the top ones.

3 "can gather love, is my greatest harvest" and Chen Fengwen exchanged business card people all know, she will always prepare three cards.

One is the position of chairman of Xi Jue, one is the chairman of the Taiwan new chorus art and culture foundation, the other is a lyrics for the Chinese Leprosy Association.

In recent years, when the company's business is on the right track, Chen Fengwen has divided the time into three parts, spending only 1/3 of his career, and putting 1/3 of his time in charity work. The rest of the time is spent on hobbies such as art, music, literature and art.

Chen Fengwen always likes to drive friends around him and all the people he knows to work for charity.

"I will never let go of any opportunity to appeal to the whole society to contribute more to charity."

At the first EMBA student commencement ceremony of Shanghai Jiaotong University, Chen Fengwen took the opportunity to introduce charity activities to help leprosy patients. She hoped that more people would be able to understand leprosy correctly and help the unfortunate leprosy patients away from the pain so that they could feel the warmth of the world.

Under the active leadership of Chen Fengwen, her company's employees and friends around her spontaneously began to adopt leprosy children, so far, nearly 300 children have benefited.

Over the past few years, Chen Fengwen's love footprint has spread throughout Sichuan, Yunnan, Shaanxi, Gansu and other places.

In addition to giving money, she also made special shoes for the patients in the leprosy village in the mountains to walk and raise money for the construction of schools for children with leprosy.

"My personal strength is meager, but the EMBA class of Shanghai Jiaotong University has provided me with an excellent platform for activities. Here, I gather a lot of elites who have the ability and strength to give love to the society. They can unite their love and extend their generous hands to repay the society. This is the biggest gain for me to read EMBA."

Chen Fengwen said she wanted to make every point of love and money come true. "I don't want to be big, but I need to be realistic."

4 self-improvement will continue. Chen Fengwen grew up in music and music was an important part of her life.

To this end, she has formed many chorus teams, and has frequently conducted cultural exchanges with Austria, Europe and the United States. She has held many masters lectures on the music for the Jiaotong University, and has brought great repercussions to the introduction of the high-end pure vocal ensemble in Shanghai this summer. At the same time, she is an international patron of the Vienna Masters Association, which has long been an advanced master training for young musicians of all countries. It has a history of more than thirty years, and many of today's musicians have benefited from it when they were young.

She often takes the opportunity of various performances to publicize the plight of lepers and strive for more help from the good hearted people.

"Practice has proved that combining literature with charity can sometimes arouse more people's sympathy."

Chen Fengwen is most proud of having two excellent and caring daughters who have inherited the good qualities of their mothers.

Liu Qinru, who has been working in the United Kingdom for 2 years after reading MBA in the United States, has visited Africa, India and the Middle East, and is now investing in the international business of the music foundation.

Second, Liu Yuru inherited his mother's musical talent. After taking a degree in music in the United States, he went to Vienna to further his studies. Every Sunday, he played the organ in Vienna's Cathedral.

The two sisters are very supportive of their mother's charity work. They work together to call for the public to care for leprosy patients, and record a CD called "distant dream".

Chen Fengwen, who participates in their charitable donations, will personally send this CD.

In the interview, it is obvious that Chen Fengwen has a happy life and a happy career at the same time.

"Although our mother and daughter are three people everywhere, there is not much to get together, but no matter how far or how far away from our daughter, our hearts are always closely linked."

A picture hangs in Chen Fengwen's office. She holds the hand tightly with her 97 year old mother and her three generation.

She said, this is a kind of inheritance, this self strengthening inheritance will continue.