Home >

Conch Shirt Marketing Upgrade To Dominate Shanghai Market

2011/10/17 15:58:00 26

??? 日本語 Fran?ais English 中文

"Wearing conch on formal occasions" was once

Conch

The slogan advertised by shirts is probably not known to young people nowadays, but through the constant innovation and upgrading of product image and marketing means, conch brand is still in the top market share, ranking first in the Shanghai market.

It is understood that sales of conch shirts this year are expected to reach 150 million yuan, an increase of 25% over the same period last year and a 20% increase over the next three years.

There are more than 800 stores in the country.

According to the briefing, Shanghai conch Clothing Co., Ltd. was founded in 1950, formerly known as the new lingerie underwear factory. It was renamed the Shanghai second shirts factory in 1966, and was named Shanghai conch Clothing Co., Ltd. in 1998.

In 2005, it invested 120 million yuan to build a modern garment manufacturing park in Jiading District, covering an area of more than 40 thousand square meters, with more than 1000 employees.

Conch currently owns CONCH, Jin Hailuo, GOLDCONCH, GERMES, green leaves, swordfish and other clothing brands.

"Conch" brand has won the National Gold Award, China's famous brand products,

China

Well known trademarks, famous trademarks in Shanghai, China's most competitive market brands, Chinese time-honored brands and more than 30 awards, in 2010 the company was identified as "Shanghai enterprise technology center."

It is understood that conch has a total of more than 800 stores in the country, including more than 100 in Shanghai, and 70% of all outlets in Direct stores.

Conch has more than 100 stores in Shanghai, more than 30 stores and 50 large department stores.

To enhance brand quality, conch is now gradually withdraw from the supermarket counters, and actively explore new sales channels, such as entering shopping centers to set up shop stores, etc., the annual sales of new channels have reached nearly 2 million yuan.

Conch now sells branches and stores in Shanghai, Jiangsu, Beijing, Anhui, Shandong, Guangzhou and other regions, and sets up counters in major shopping malls, and has established good business with distributors.

brand

Distribution system.

At present, conch shirts always rank among the top of the country, ranking the first in Shanghai market share, more than 20%.

Shanghai conch Clothing Co., Ltd. General Manager, said Xu Feng, this year conch sales will reach 150 million yuan, an increase of 25% over the same period last year, it is estimated that in the next three years, conch annual sales will remain at an increase of 20%.

Implementation of multi brand high-end development strategy

It is understood that in order to adapt to changing clothing

Development

In recent years, the continuous development of conch products has been developing towards the high end. The series of "warm" series, "easy to handle" series, "silk floss" series and "personalized" series and "new edition" series of shirts have been launched.

Conch has also independently developed a "new structural shirt" technology with high scientific and technological content, and won the national utility model patent, so that the crease resistance of the shirt stitch track can be maintained for a long time.

So far, the company has more than 120 technology patents.

In addition, in the past two years, new fabrics and cotton shirts, which are popular in the market, have accounted for nearly 30% of the total output.

Conch technology center has more than 100 professional and technical personnel. By introducing the clothing computer design system and CAD layout system, the enterprise's technical equipment and design ability have reached the international advanced level.

In terms of service, conch has set up "tailor-made" business in stores and shopping malls to provide "close fitting" services to customers with special needs.

Conch stores also launched daily free ironing service to provide convenience for consumers.

In recent two years, conch group is still implementing more.

brand

The development strategy has registered in the United States, and has introduced international brands from Germany, the United States and Italy, and will cooperate with a famous company in Italy to invite internationally renowned designers to design.

In addition, conch has invested 120 million yuan in the construction of conch clothing manufacturing park in Jiading, Shanghai, and imported advanced equipment from abroad to produce all kinds of high-end shirts, suits, jackets, fashion and other clothing shirts.

As the industry continues to escalate, conch will invest in the creative clothing Park of Ma Lu, which is expected to start in 2012.