Exploring The New Silk Road In Shengzhou, The Hometown Of Chinese Ties

"We tie ties to the earth" is the pride of Shengzhou, one of the world's largest necktie production bases. In the 80s and 90s of last century, how did he go out wearing shirt and tie? fashion To be more careful, to tie a silk necktie and a simple tie is a "convenient tie" with a zipper.

Nowadays, fewer and fewer neckties are on the streets, and men seem to be getting colder in their neckties unless they do business or business. More often than not, people still like casual clothes, comfortable and casual. Can the hometown of a famous tie reappear its past glory?

From "small profits but quick turnover"

To "no money to earn"

The Shengzhou tie industry started in 1984, from small to large, and now has more than 1300 tie weaving enterprises. It produces more than 300 million ties each year, accounting for 90% of the national tie production and 50% of the global year. Sale Output value exceeds 10 billion yuan, output ranks first in the world. All along, the tie industry in Shengzhou has gone through the development model of "pride in quantity". Small profits and quick turnover have become a magic weapon for the development of the tie industry in Shengzhou.

However, it is already the pain of many tie enterprises and become one of the biggest puzzles in the development of Shengzhou tie industry. BABEI Group Co., Ltd. is one of the biggest necktie production enterprises in Shengzhou. Jin Yao, chairman of the interview, thinks that the tie industry in Shengzhou needs quality improvement now, because in the past development mode, the processing cost is mostly intermediate links, but the profit of the processing link only accounts for 10% of the profit chain. Therefore, even if 500 million neckties are produced each year, the profits of many ties in Shengzhou are actually drizzling.

According to Qiu Huajun, director of the office of necktie city management, in recent two years, wages have gone up and raw materials have gone up, so that the Shengzhou tie industry, which is itself thin, is more profitable.

More people in the industry believe that the biggest reason for the tie up industry in Shengzhou is the lack of international pricing power. During the interview, many business owners said that although there are several large necktie production enterprises in Shengzhou, there are no brands that really have international pricing influence, most of them are on behalf of processing routes.

Zhou Qingyu, the Shengzhou necktie Industry Association, introduced Shengzhou before. necktie The industry can not control the cost, because there is no raw material market and base that can be controlled by him. He said that the annual silk consumption of the tie industry in Shengzhou is over 7000 tons, while the local produced mulberry silk is only 250 tons, and the raw material has great dependence on foreign trade.

Transformation and upgrading, opening up a new "Silk Road"

In the Shengzhou necktie Industry Association, I saw a thick stack of "Shengzhou tie industrial upgrading implementation plan", Zhou Qingyu said, this is the "New Silk Road" that Shengzhou necktie is walking now.

In this project concerning the future of the tie industry in Shengzhou, what the author sees is the investment amount of many item nouns and large figures. Zhou Qingyu said that the key to the transformation and upgrading of the tie industry in Shengzhou lies in lengthening the industrial chain. But there are many links involved in this industry chain. Technical input, product development, expansion of trading platform, raw material storage and production, logistics and distribution, and personnel training are all the key factors for Shengzhou tie enterprises to change at present.

The author understands that lengthening the industrial chain of Shengzhou necktie, the tie weaving enterprise simply summarizes it as "stretching upward and developing downward". The upward stretch is to establish a professional logistics company and undertake the upstream business of Shengzhou's necktie industry. For example, the Shengzhou tie logistics Limited by Share Ltd jointly invested by 6 companies such as BABEI group, McDearm group and other companies, and Zhejiang joint logistics Limited by Share Ltd, jointly invested by 6 companies including Tian tie tie costumes, 100 billion necktie costumes and so on, has been formally established. Although the company is called "logistics company", these companies undertake the integration responsibility of the four integration of Shengzhou tie enterprise "extension base, raw material purchase, printing and dyeing, and line up". For example, Jin Yaoyuan, chairman of Shengzhou necktie logistics Limited by Share Ltd, went to Sichuan to discuss with the local government the establishment of silkworm production base, so as to enhance the ability of independent control of raw materials, and to reach an agreement with Yunnan, Sichuan and other provinces and counties, and develop 980 thousand Mu locally. Mulberry silkworm Production base.

Zhou Qingyu said: "the establishment of these silkworm bases will not only solve the problem of silk restriction in Shengzhou tie enterprises, but also solve the storage problem of silk, and avoid large fluctuations in cost. In addition, the establishment of silkworm base can also provide silk to the field on the basis of ensuring local silk consumption, and turn the large silk market into a large silk producing city. His words are full of emotion. "The extension of the Shengzhou tie industry to the upstream is actually the right to speak in the control of raw materials, and this has laid a solid foundation for downward development, because only a lot of tie enterprises can concentrate on the research and upgrading of tie products."

According to introducing, at present, a lot of tie enterprises in Shengzhou have already begun to transform the silk industry. Silk and home textiles have become the new direction for many tie manufacturers. Analysis of the industry, from ties to the silk industry transfer, Shengzhou has natural advantages, first of all silk home textiles, fabrics and ties are jacquard products, technology, equipment, design interlinked, customer coincidence degree is high. Secondly, Shengzhou has 60% of the world's most advanced computer jacquard looms, and the most popular high-end silk jacquard fabric is the advantage of many Shengzhou tie companies.

With the passage of time, more and more customers have learned Carle's tie through the Internet. Through the Internet, Chen has established a stable relationship with customers. The financial crisis in 2008 seriously affected the necktie industry in Shengzhou, and the export volume of many enterprises dropped to 50%. Under such strong oppression, the impact on Carle tie is very small. Chen Xiang told the author: "that financial crisis is a great blow to the tie industry in Shengzhou. Many enterprises have gone bankrupt, and more business exports have dropped sharply. For our company, the impact of the financial crisis is almost unfelt. Our orders are quite stable. These are fixed customers established on the Internet."

Talent reserves hidden "accumulate thick and thin"

In order to develop the enterprises, it is essential to train talents. In this respect, Shengzhou has brought out a total of 30 million yuan in personnel training, the establishment of a tie school and free training of necktie practitioners, all of which have become the hidden advantages of Shengzhou tie.

Enter Shengzhou Vocational Education Center. clothing Students in tie design and technology are doing practical operations in the training base. According to the principal of the school, the student of the major is a "hot commodity" when many tie companies recruit talents. Because through the professional training and practical operation of the school for several years, these students have the comprehensive ability of creation, design and development of necktie, and are indispensable reserve talents for the development of tie enterprises.

According to the briefing, the clothing training base of Shengzhou Vocational Education Center has also obtained a central special fund of 2 million 400 thousand yuan a day. It has become the first national training base in Shengzhou vocational school. Students who study in the training area can get about 700 yuan of practice grants per month. The school's clothing specialty will also work with the garment and textile specialty of Shaoxing University to prepare the Shengzhou branch. This will bring Shengzhou's tie talents training to a new level.

In the teaching center of Shengzhou Adult Education Center, Qiu is teaching students' necktie to cut, sew, iron and so on. She told me that the training here is all paid by the government. Anyone can learn, learn to work in factories, or build a necktie processing point on their own. This is the direction for many Shengzhou people to start their own businesses.

When I left Shengzhou, I saw the huge necktie sculptures standing in the center of the city. Although it was a bit old, it was still very bright under the sunlight. This is just like the tie industry in Shengzhou. Even though it is a little bit tied up, it is still sunny.