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    Analysis Of The Two Problems Of "Storage" And "Logistics" Facing The Electricity Supplier

    2011/10/17 17:34:00 42

    E-Commerce "Warehousing""Logistics" Problem

    do

    Online retailers

    As we all know, warehousing and logistics have always been regarded as constraints.

    Electronic Commerce

    A major bottleneck in development, especially the vertical B2C platform, is even more serious.

    First of all, the storage of goods needs to be solved. I remember that at the beginning of the year, many electric providers in Beijing broke out the crisis of storehouse without storage.

    Secondly, at this stage, e-commerce products

    logistics

    The third party logistics company is still the main platform, and the conditions and timing of the platform's self built logistics are immature. There are two reasons:


    First, the environment is limited.

    China's existing public pport infrastructure is not perfect, relatively backward, comprehensive pport capacity needs to be improved; two, self built warehousing and logistics, expensive.

    Professionals estimate, build a medium-sized regional.

    Storage

    Logistics companies, the cost of 3-5 billion, large regional, the cost of not less than 2 billion, it is conceivable that we want to build a nationwide network of comprehensive warehousing and logistics center, not hundreds of billions of money is not coming.


    In the face of the two plagues of warehousing and logistics, how should the electricity supplier deal with it? How can we cope with the electric business? How can we make up for and reduce the impact of warehousing and logistics on the platform according to our own conditions and advantages? For this reason, Michael has made a special trip to the largest online sale Plaza of the genuine shoes in China recently -- the shoe net, and the interview with Mr. Cai Xin, director of commodity logistics operation of the shoe net.


    Cai Xin, the director of logistics operation of shoe net, is a logistics management major. He has been engaged in logistics management for six years, and has served as a senior logistics supervisor for large well-known department stores.

    By the end of 07, we entered into the shoe net, and established and built an efficient and stable logistics team, especially in commodity management, supply chain management, logistics management operations, logistics and distribution resources integration and so on.

    In view of the two difficult problems of warehousing and logistics, some constructive suggestions are put forward.


      

    Borrowing area

    advantage

    Achievement big warehouse

    strategy


    Michael: how does shoe net solve the problem of shoe storage?


    Cai Xin: the shoe net, adjacent to Fujian Jinjiang and Jinjiang, is also known as the "China Shoes Capital" by the industry. It is a very developed commercial center belt in China's footwear industry chain, and is also a famous shoe making industry base in China, bringing together many famous footwear brands.

    Many brands such as Anta, XTEP, Hongxing Erke, PEAK, Jordan, 31st degree, del Hui and so on are all 10 minutes away from the headquarter.


    We are now adopting a seamless connection with the brand stores. The purchase is very flexible and convenient. In such a large scale area of the footwear industry chain, we have the grafting of the brand storehouse, forming the unique "big warehouse" operation mode of the shoe net, which virtually solves the pressure brought by the rapid development of the platform to warehousing.


    Logistics simplifies, fully integrates advantageous resources.


    Michael: how to deal with the difficult problem of logistics distribution?


    Cai Xin: at present, the online sales of shoes and shoes have reached 15000 models. The rapid development of the company has brought a severe test to warehouse logistics.

    On this basis, we put forward the "logistics simplification" policy combined with our own conditions and advantages, fully integrate the advantages of resources, and enhance the efficiency of logistics distribution.


    The existing logistics delivery mode of the shoe net can be divided into several parts, such as the real warehouse consignment, the stock separation warehouse construction, the supply business generation delivery, and so on. The supplier sends out the goods, saves the links in the procurement and pportation of goods, shortens the delivery time and improves the delivery speed.

    Of course, there will be a corresponding operation monitoring system for different modes of operation. For example, the supplier has a special logistics specialist to make relative KPI checks on suppliers' goods and orders, and order processing and shipping specifications must be strictly controlled according to company regulations.


    On the other hand, in August, we launched the "floor matching" after sales logistics distribution mode, integrating the local advantages of logistics resources, providing a guarantee for the safe and quick delivery of goods, and received the unanimous praise from consumers.

    {page_break}


    Hardware and software, two pronged approach


    Michael: after the first round of financing, the development of the shoe net will surely be more rapid. In the face of the increase in online orders, as the director of logistics, how do we plan and respond to the logistics?


    Cai Xin: the current capacity of the shoe net is about 200 thousand pairs. With the capital coming in and the order volume of the platform doubling, we have already started to deal with it from two aspects.


    First of all, starting from the software, the product logistics management system independently developed by the shoe net has been upgraded comprehensively. All the brand operators can freely use, provide technical guidance and services, so as to better create a seamless connection between the platform and the brand suppliers, optimize the order delivery process, and increase the delivery speed.


    Secondly, from hardware, we can not exclude the possibility of setting up parallel warehouses, shorten the distance of delivery, and improve the service level.

    At present, we do preparatory work in Southern China, East China and other regions.

    It is estimated that the total storage capacity of the first warehouses that will be used will double on the original basis, reaching 800 thousand double reserves at the same time to meet the needs of the rapid development of the platform.


    Details determine success or failure. Logistics must not be careless.


    Michael: so long as you have been engaged in the management of commodity logistics, what are your requirements for your logistics operation team?


    Cai Xin: there are three points.

    First, accuracy; second, efficiency; third, standardization.


    The three are indispensable, first of all, check the order, check whether the goods issued are consistent with the user orders, and the requirements are 100% accurate. Next is the work efficiency, we must ensure that our order goods distribution and delivery can be completed on the same day. Finally, it is normative, popularly speaking, is the pursuit of unified operation standard, with commodity packaging as an example, from the inside bag to the outer box, from specifications to the firmness of compression, all have strict unified requirements.

    Details determine success or failure. Only by noticing these details and doing it well can we improve the user experience better.


    Summary


    Electricity providers do warehousing and logistics.

    In the absence of strong capital supply, how to do well warehousing and logistics, warehousing and logistics modes are numerous.

    Taking advantage of the regional advantages of the shoe net, the achievement of the big warehouse mode, the simplification of logistics, and the full integration of the advantageous resources, etc., in fact, the ultimate goal is to better serve the consumers.

    Michael believes that such a warehouse logistics model can be a real success by providing high quality services to consumers.


     
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