Step By Step Footwear Industry Steady Win, Break Through The Bottleneck Of Market Development

Steady win win and break through the bottleneck of market development. At present, the market of small and medium sized shoe enterprises in Jinjiang is generally depressed. The company has maintained a good momentum in the sales and marketing of products, which is closely related to the steady business strategy that the company has consistently adhered to.

In the course of development, step Mei insisted on product quality, new product research and development and terminal construction, and developed steadily.

And the just concluded "full speed attack" to create the 08 "step 2008 spring and summer product order meeting" is the best embodiment of this autonomous and robust business strategy.

Leisure orders will focus on the actual new product orders, and the three series of new products have been launched.

It has a series of board shoes designed for teenagers, a series of tennis shoes suitable for mass sports and sports shoes for age groups.

In addition, the company has introduced new products for beach shoes and children's shoes for dealers to choose.

Ding Mei Si Ding told reporters that the order will be set up in the company's headquarters, so that dealers in the sample showroom in a relaxed and leisurely environment to communicate with each other and choose new products.

This relaxed order form will be compared with the rigorous formal meeting form in the past, which allows dealers to place orders easily, and can directly discuss orders in the company after the samples are selected, improve the efficiency of ordering, and save a lot of money for the company.

At the same time, it also narrowed the distance between agents and enterprises, making the two sides closer emotionally.

Obviously, it has practical significance.

With the terminal to increase the development of new products, the footwear industry is facing fierce competition in the market. The development of enterprises needs cooperation and mutual promotion between enterprises and distributors.

Su Mei Si is responsible for the development and management of new products. Every year, the company's R & D center will launch more than 1000 new products for dealers to choose.

According to the different consumption habits of consumers across the country, the mus also sprinkled the recommendations of local distributors and designed shoes suitable for them.

According to Su Zong, the company will invest more in the development of new products in the future.

This is also very much the recognition of dealers everywhere.

A dealer said that now the company is becoming more and more fashionable and popular in product design. "Good style has good market". The continuous investment in new product development has laid a good product foundation for dealers to open up the market.

Accumulating power to develop the clothing market in Jinjiang, many small and medium-sized brand shoe enterprises collectively fell into the bottleneck of development. The road of independent and prudent operation insisted by the company is confident that the company will have a strong confidence in the future development of the company.

Mr. Bi, a distributor at step Mei an District, said that the products of enterprises are getting better and better. Dealers are confident that they will open up bigger markets next year.

At the same time, it is also suggested that in the future development, the company can consider opening its own brand store in key areas.

White lady of the Southern District of Henan told reporters that in Henan, consumers have a good reputation for the brand of step Mei Si.

According to the reporter's understanding, dealers around the US are confident of the brand's future development.

When it comes to setting up its own brand store, Ding Zong said that at present, the terminal is mainly operated by store stores and shoe city stores.

Stores need clothing products and shoes products to cooperate with each other, and mus is also planning to develop clothing products to further expand the market, but this needs to make a better starting point for the development of clothing products on the basis of doing well the product of shoes.

Ding Zong showed strong confidence in the future development of step's.