Consumer Behavior Change &Nbsp, Or Will Impact The Apparel Retailing Industry.

ShopperTrak, a consumer research institute based in Chicago, released a report on Monday that retailers, including best buy, rely on consumers to attract consumers in the wake of changes in consumer behavior. Temptation They buy things that they have no plans to buy. profit model It will be seriously threatened.

The report points out that impulse consumption requires consumers to browse in the shop, but as consumers who are more proficient in Internet know their goals before going out, they usually find what they want directly and then pay off. This traditional Retail The profit model has become increasingly ineffective.

ShopperTrak chief executive Bill Martin (Bill Martin) pointed out in the report that these targeted consumers usually walk into fewer stores. On average, each purchase will only enter three stores, which is far below the average of the five stores before the recession. The report points out that the result of this trend is that shoppers in holiday shopping activities may drop by 2.2%. Bill Martin said, "this can be said to be a fundamental change in shopping behavior."

The report says that this change will be more severe for some chain stores. Because it is more convenient to compare on the Internet, the retail outlet of best sellers, including best buy, may suffer the most serious impact. trend The impact will be minimal.