Small Clothing Enterprises: To Be Precise Positioning, And Then Sell.

"Eleven" golden week dress market has been very active, but this year a bit.

As a matter of fact, there is a truth in clothing: the domestic clothing market is full of business opportunities and temptations, but it is like a deep water. People who can swim will enjoy themselves. People who can't swim will drown in it.

"At present, there are business opportunities in the domestic market. Apart from the large market and strong consumption power, the main reason is that the clothing industry is forced to carry out a new round of reshuffle under the influence of the global financial crisis. Many small and medium-sized enterprises are gradually eliminated from the market in competition."

Shishi blue mouse casual pants person in charge said that competition in the garment industry will become more intense this year.

He said: "if we want to do a good job in garment enterprises, we must occupy our own highlands and not blindly follow suit."

As a matter of fact, in recent years, many small businesses have failed in the process of becoming bigger and stronger.

The main reason is that the market positioning is not clear, the follow-up funds are not kept up, and the talent team is not perfect.

"Cultivating a brand requires efforts in many aspects such as design, logistics and warehousing, terminal retail and so on. We should not aim only at manufacturing and manufacturing."

Lin Wencai, manager of clothing department of Biao wolves, believes that small businesses are bigger and stronger, which is a systematic project.

At present, there are many brands of clothing in China. Large brands will increase clothing consumption to cultural consumption, with meticulous positioning and high added value.

"Clothing products and clothing enterprises must be precise positioning, and can not be greedy for more."

On the way to the rise of Fujian style clothing, the industry pattern of "China's western trousers" town, the famous sportswear Town, the Feng Li children's clothing, the Hongshan leisure fabric, Yongning sports goods, the Bao Gai hardware accessories and footwear accessories, the coastal town's bleaching and dyeing control area and so on, "one place, one product" and "one town, one industry" show the vigorous vitality, and those who support these are not only the leading enterprises, but also those small businesses that quietly contribute.

Therefore, with the guidance of the market and the encouragement of the government, Shishi small enterprises should confidently and confidently identify the location and become bigger and stronger.