Qingdao Clothing Consumption Polarization &Nbsp; Someone Set Suits To Spend 100 Thousand Yuan.

How long have you not gone to the tailor's shop? clothes Or you've never been to the place where piles of cloth and salesmen are holding a ruler. People have slowly forgotten the industry, but it has not disappeared, but ushered in a new scene. On the 18 day, the reporter investigated the clothing custom market of Qingdao, the clothing quantity and body custom-made began to appear in the city, and occupied an important position again. Unlike before, it now serves mainly urban white-collar, urban upstart, people who care about taste and personality. Rich Leisure, ability and position.

A prices are rising, and now "tailor-made" is on the way again.

In recent years, prices have risen, and the cost of all aspects of "food and clothing and accommodation" has risen. Clothing is a top priority for some young ladies who love beauty. It is also an important reason for some people to become "moonlight clan". It is more and more normal to spend thousands of dollars in a shopping mall.

"Now a winter suit in a shopping mall is not worth thousands of yuan. It's three thousand or four thousand yuan at a premium. It's too expensive to catch up with a month's salary." The weather is getting colder these days. Miss Zhang, who is working near the Olympic sailing base, wants to buy a windbreaker in the shopping mall. She turns around and sees her eyes beyond her psychological price. She smiles bitterly and says, "now I dare not look at the new models, I can only buy discounted goods."

Reporters found that Miss Zhang had the same idea. Many people say that clothes in the mall seem to be very expensive this year. Last year's old clothes could be worn, if they were cheap. fashion They are willing to try. Miss Zhang said, "now I am going to buy a piece of woolen material to make a coat. The same material in the store is one thousand or two thousand yuan, and it can be done well without making one thousand yuan, so it is much cheaper."

In a clothing shop on Feng Sheng Road, boss Wang sister is busy in the shop. There are many fashion and clothing magazines on the table. Half of the shops are fabrics, half of which are already made ready-made garments, and there are many styles such as fur coats, knitted sweaters, windbreaker and so on. Sister Wang said: "the manual cost varies according to the material, usually between 60 yuan and 120 yuan."

"Making clothes is relatively cheap, and materials and styles can be selected by themselves. This is an important reason why many people choose to buy cloth to make clothes. "Many people with special stature, such as the elderly, are getting fat, and their shoulders are very thick. They will make clothes. These people are very difficult to buy clothes. It is not easy to buy clothes, so they will make clothes for a long time," said Wang.

In a shopping mall in Taitung, the reporter learned that there are thousands of species in it. Fabric There are computer clothing design and board, and professional tailors, volume division and plate craftsmen. According to an industry insider who opened shop in Taitung for several years, there are more than 200 clothing custom shops in Taitung business circle.

B high-end customization, a set of clothes spent 100 thousand yuan.

The advanced custom handbag is made of crocodile skin, and the advanced custom jewelry must be excavated for 100 tons of ore. Raw materials are half the success for advanced customization, and clothing is no exception. The rise of the garment industry has led to the closure of tens of thousands of tailoring shops. However, after a long period of time, clothing customization is not only going to the end, but on the road of advanced customization, it has found spring again. In Qingdao, especially in recent years, it has been particularly favored by the new class.

In some busy sections of the island city, you can often see some custom tailored shops with excellent decoration and excellent taste. Most of them advertised "master design and volume customization". Volume customization has become a way to enhance the image and also become a sign of distinguishing others, becoming a fashion of the new rich class.

The sixteenth top ten designers in China already own their own clothes. brand Zhang Yihua's senior custom shop opened on Yan Er Dao road. She told reporters: "once rich people like to buy clothes in shopping malls, now more and more successful people with economic strength are keen on advanced customization. Qingdao's consumption level is relatively high, and people are increasingly accepting this form of customized clothing.

A luxury custom shop called "Cameo" in Macao Road, elegant lights, comfortable sofa, and hot tea served by enthusiastic service staff. Unlike the noisy music and crowds in the mall, customers can complete the process of choosing clothes when they sit and listen to the introduction. But the comfortable shopping environment is not expensive.

Manager Li told reporters: "the fabric in the shop is divided into two kinds: domestic and imported, and the price ranges from six thousand yuan to nearly one hundred thousand yuan. Imported fabrics are mainly in the UK and Italy, and the highest in the UK. In order to avoid the difference between the clothes made and the customers' expectations, when the clothes are half done, the shop assistants will deliver the semi finished products to the customers' home so that the customers can try them first, and record the places that need to be modified to avoid the errors after the finished garments are finished.

"We have specially designed designers to ensure that the quality of the finished products must be popular and comfortable. Customers who customize clothes do not care much about the price of clothing, but also pay more attention to fabric and style. A branch of our company once made a suit of 100 thousand yuan, which is the world's top material and has several top quality accessories in the world. The price is high.

The group that C buys at the store is mainly some successful people.

Starting from the door, the advanced clothing custom shop strives to serve customers. create Comfortable environment. Many advanced custom shops have the nature of clubs, and salesmen are specially trained to make customers feel at home. Li manager told reporters: "members of the store also enjoy many services, such as reserving special space in the store, providing customers with VIP's private room. If customers need quiet places, everything can come to the store."

Manager Li said: "our quantity teacher is trained professionally. A suit of clothes should be measured in more than 20 parts, and the corresponding instrument can be used for measuring. It is convenient for the designer to grasp the size and complete the customer's requirements." She said, "people who come to the store are mainly successful people, some of whom are custom-made to attend important occasions, and others do daily wear. They have strict requirements for clothes, and they also value their services. "

The head of a senior custom shop on Yan Er Dao road said that the custom clothes in the shop enjoy two times of free maintenance a year, which can be door-to-door service. According to your figure, occupation and age, the designer recommends appropriate fabric, pattern and color for you. Even the collar, tie and so on will be ready for you. The salesclerk briefed the reporters about their customized clothing process: "first of all, the tailor made a detailed measurement for the customers, and picked out the most desirable fabrics from various fabrics and various editions. Then, try on the semi finished products of the advanced custom, without lining. The tailor will draw lines and pin records when trying on them, which will further improve the version. Finally, the finished product is finished, the tailor will communicate with the customer again, adjust the clothes carefully, and strive to meet the customer's requirements perfectly. Text / graph trainee reporter Bian Yujie

once

Buying cloth to make clothes is an old tradition.

From the beginning of the tailor, clothing is tailored to everyone's requirements and tailored to the size of the tailor. Different people have different ways of doing things. However, since the word "ready to wear" has appeared, Tailor Shops slowly fade out of the stage, although not disappear, but in the proportion of clothing has been greatly less than before.

In the 70s and 80s of last century, every family had to buy new clothes during the new year. At that time, many families had sewing machines, simple clothes made by themselves, and they wanted to be fashionable and new, so they went to the tailor's shop to find their master. Today, most of the sewing machines disappear, even if they are covered with a piece of white cloth, with a layer of dust on the surface.

Now, Ms. Gao, who owns a clothing store in Taitung, is a more than 20 year old lady. clothing The owner of a custom shop. A few years ago, she just transferred to the wholesale business of clothing. Speaking of clothing customization business in the 90s of last century, Ms. Gao said, "at that time, tailoring business was very good. People of all ages came to make clothes. What clothes can be done, spring, summer, autumn and winter, suits, suits, dresses, in short, is busy. In the past, people who bought clothes were rich. They chose to make clothes in general. Many people buy their own cloth, and then let the tailor do it. If the customization is not appropriate, it is very convenient to change it yourself. It is just the opposite now that rich people make clothes, and they do not crowd shops.

"Why did I change? It was because I was too tired to make a customized garment, and my neck and back were tired. Every day to carry a round of cloth, pull cloth when the force is also very big. Every day you do a lot of clothes, and your body is too tired to accumulate. Ms. Gao said.