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    Between Heaven And Earth

    2011/10/19 13:35:00 23

    Between Heaven And Earth


      


    "Hello, welcome!"

    Ayilian

    "Just as the customer entered the door, several girls greeted them with a smart touch. They were all wearing the same skirt of Ayilian.


    Xinjiekou Ayilian store is small, but its layout is exquisite.

    Red and yellow are bright and bright colors, warm and romantic.

    Dian Zhengzhong is the eleven special zone with a full style. The new pendants on the two sides of the wall are colourful, elegant and simple. The most prominent place in front of the door is the autumn best-selling, the clever embellishment of the current elements, highlighting the popular color of the season.

    Promotional slogans can be seen everywhere, giving people an impulse to buy.


    "These pants are all 129 yuan, special activities, like you can try."

    As soon as the customer enters the door, the clerk immediately follows, "this section is very refreshing, and the small broken flowers are very generous."

    Salesmen will have commentary wherever they go.


    "This is the new ten percent off discount. The belt will be taken care of."

    Shopkeeper Yang's elder sister's hearty laughter is very touching, and another 498 yuan new windbreaker is done.

    It's third pieces in half an hour.

    "This windbreaker sold the product the day before yesterday. It was just pferred yesterday, and the autumn suit was the best one, and now the dressing grade is getting higher and higher.

    style

    The requirements have also been markedly improved.

    Sister Yang dressed up the windbreaker and put it in the original place.


    Repeat customers are familiar with the layout of the store and go straight to the new one as soon as they enter the door.

    These followers of Ayilian are mostly young girls aged more than 20, who are sensitive and understanding of fashion trends. They are very concerned about the new model.


    Around half past three, the fitting room was full of people waiting to try on. Many customers sat on the sofa excitedly in their clothes.

    A customer wearing a khaki vest came out of the fitting room, and the clerk hurried to arrange it.


    "Beautiful woman, this is the best seller, especially for your complexion, and your temperament.

    This is a suit, equivalent to two pieces. "

    The shop assistant said, finishing his clothes skillfully.


    "It seems a bit strange. Let's take it off."

    Next to her boyfriend, his girlfriend would not try. He was a bit impatient.

    Sister Yang came over and said with a smile, "you pick one for her, 298 yuan for each, and ten percent off for you.

    She looks pretty and wears thin in this vest. "

    After trying three different colors, the girl finally asked for a vest and bought a 99 yuan red shoe in the middle of the fitting test.


    "...

    Come on! "" come on! "

    clothes

    The shopkeeper encouraged everyone, and the clerk responded in a chorus.

    Listen to shop assistant Xiao Zhou, this is a secret language, in order to follow up the target.


    At four o'clock, five shop assistants were already busy, and one had to take care of at least two customers.

    "Beauty, you pour your own drink, I have no high academic qualifications, speak very directly, I know you have a mission, casual look, nothing, tired to sit on the sofa."

    Sister Yang smiled.


    When she mentioned the sales situation, she said, "I'm very anxious. I was 5000 yesterday, and I haven't arrived yet."

    At night, busy now, Saturday is even busier.

    The most important thing is that you do not treat customers as outsiders, think of them everywhere, and get their approval first.

    I am a straightforward person, so there are more repeat customers.


    "Was eleven busy at the moment?"


    "The busiest time.

    Look at the clothes that are stacked at the front desk. They are all made for eleven times. You are on holiday. We are busy.

    She said with a smile as she sweats.


    When I was resting on the sofa, I found that everything was tried.

    clothes

    They basically bought them, and even accompanied their friends. They did not plan to go shopping, but they also bought them.

    Xiao Zhou saw me sitting there, helping to pour water for me, and she took out some napkins and picked up a few drops of water. She quickly stained her dry lips and hurried out.


    "It was over 5000 yesterday."

    Sister Yang smiled and telephoned.

    "Tian boss, you are coming!" she hung up the phone and greeted a middle-aged man. Then the two men talked very seriously.

    Listening to Xiao Zhou, he is the owner of another clothing store. He often comes here to talk about sales and exchange experience.


    As the night wore on, the day passed quickly. With the arrival of the rush hour, the shop again welcomed the peak of passenger flow.


    Reporter's notes:


    When visiting several shops, some shopkeeper is very vigilant, so long as they are not customers, it is difficult for them to talk further.

    In particular, shop display and management are internal things, do not want others to see and learn.

    The sense of competition is very strong.

    Compared with these well-known shops, Ayilian store's honesty and openness are more and more rare and precious.

    This is not only for customers, but also for peers.


    Although there are many clothing stores in Xinjiekou, they are considered to be unworthy compared with the large business district in the core area.

    Although the shops are not prosperous or damaged, they have an absolute impact on each other.

    Even if it comes to study, it is always confined to the competition of the present city, but it will miss the big market outside.


    For clothing enterprises, to a certain extent

    compete

    It is worth affirming and essential.

    While emphasizing competition, do we need to think calmly? What is the purpose of competition? Is it to guard against each other, or to work hand in hand?

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