The Industry Is Following Suit To Challenge Min &Nbsp, And The Brand Is Becoming More And More Internationalized.

In October 12th, Quanzhou's clothing industry was famous for its retail sales.

In addition to an international metropolis such as Beijing, Fashion Week activities in Paris, Milan, London, Tokyo and other world fashion trends are even more common among Quanzhou's clothing brands such as Li Lang, nine Mu Wang, CABBEEN and sheia.

In 1979, in a black and white photo, a man wore a windbreaker.

That year, Pierre Cardin led 12 French girls to perform a fashion show at the National Palace of culture in Beijing. For the first time, the Chinese people felt the magic of international fashion and touched the concept of "brand".

Industry follow suit challenge min Style Men's clothing

The concept of brand in China's clothing industry has been generated since the 90s of last century. Even then, we have been at least 80 years behind the western countries.

As one of the three major garment bases in China, Fujian style clothing originated in the middle and late 80s of last century. After more than 20 years of development, Quanzhou has formed a complete industrial chain and huge industrial cluster from spinning, weaving, dyeing and finishing to clothing production.

Quanzhou has more than 8000 textile and garment production enterprises, employing about 500 thousand people, with an annual output value of over 100 billion yuan, accounting for output.

Fujian Style Men's clothing rose in the 90s of last century. A large number of new brands, including seven wolves, Li Lang, nine Mu Wang, Jin Ba, Qipai, tiger capital, puzzle cards, gifted scholars, auntbung, Yun Dun and so on, have emerged one after another and become a beautiful scenery of Chinese clothing industry.

However, with the strong rise of the men's clothing in the domestic garment block, the phenomenon of the industry is becoming more and more serious.

Entering the 2011, Fujian menswear is facing more and more challenges of brand hollowing and product homogenization. The performance of brand added value is becoming more and more fragile.

Statistics show that in the past two years, only hundreds of leisure men's clothing brands have been born in Quanzhou and Putian. In other domestic clothing sections, a wave of business leisure oriented brand positioning has also been set up, such as the business casual wear section of Jiangsu Changshu.

At the same time, the first and second tier brands in foreign countries have been driven directly into the Chinese market, rapidly expanding their business and gaining market share.

Brand internationalization and innovation mode

When the parties were in the dogfight, the enterprises represented by the men's leading brands of Fujian faction quickly changed the runway and changed the marketing strategy, in order to get rid of the pursuit of various new brands, the imitation of other domestic clothing sections, and the extrusion of foreign brands, and staged the design war, cost war, innovation war and light asset strategy in the East, West, North and south, and created the Quanzhou clothing brand.

In the international process of Quanzhou's clothing brand, this east-west and North-South wind: westward, the introduction of advanced designers and design culture ideas of European and American countries, to create Oriental dress culture; to the north, actively cooperate with Henan, Anhui, Zhejiang, Jiangsu and other places to integrate local excellent brand resources and relatively low labor costs; to the East, Taiwan market as the base, expand the overseas market of Fujian style clothing; to the south, gradually began to pfer the production base to the five ASEAN countries, and implement the strategic pformation of light assets.

Ji Wenbo, designer of Li Lang, believes that the existing clothing brands in Quanzhou are heading for international brands. With the globalization trend becoming more and more obvious, the internationalization of clothing brands is an inevitable choice. The internationalization of Quanzhou clothing brands has made positive exploration for the internationalization of China's clothing brand.

Big brands have great benefits.

Wang Liangxing, President of Li Lang recently pointed out in an interview with CCTV reporters that there are no fundamental differences in quality between good clothes and why some sell them high and some sell cheap. The difference is in the brand.

No one understands Quanzhou textile and clothing industry earlier and more profoundly.

Quanzhou textile and garment enterprises starting from the manufacturing link step by step to the two sides of the smile curve. The highly profitable and highly effective links such as R & D, design, marketing, logistics and so on are gradually being controlled by the enterprises themselves, and the manufacturing links that the enterprises are good at are gradually being pferred to more suitable areas, including the inland provinces and even the ASEAN countries.

Big brands have big brands, and big brands have great benefits.

Although we do not yet have the brand clothing of over 10 billion, however, as long as we bite the green hills and do not relax, and persist in the road of brand internationalization, Quanzhou's textile and garment industry will become stronger and stronger.

When marketing director Kotler once evaluated the Chinese market, he pointed out that if China could produce international brands, it would be in two fields, namely entertainment and clothing industry.

We have reason to believe him, and more reason to believe Quanzhou entrepreneurs!