Male Clothing: Provincial Blank Market Needs To Be Developed

Hinur achieved a total operating income of 483 million 700 thousand yuan in the first half of this year, an increase of 22.04% over the same period last year, and realized a total profit of 84 million 862 thousand and 398 yuan, up 33.14% over the same period last year. The net profit attributable to shareholders of listed companies was 71 million 909 thousand and 103 yuan, up 32.73% over the same period last year.

Domestic sales increased by 23.81% over the same period last year, while overseas sales increased by 19.24% over the same period last year.

Intensify the construction of Direct stores

In the first half of the year, the company adjusted the product structure and carried out a series of reform activities, gradually eliminated the low-end products, and shifted from low price to medium and high price, which improved the connotation of products and increased the added value of products.

At the same time, we should strengthen the terminal construction and intensify the construction of Direct stores.

During the reporting period, 11 stores were purchased, 3 of which were opened, and the remaining 8 were being renovated. The overall image of the store was upgraded to make the store image more fashionable and store display more simple.

During the reporting period, 10 shops have been renovated and 12 are being renovated.

At the same time, through the title sponsorship "through Rotterdam" 2011 World Table Tennis Championships Chinese table tennis team trials and CCTV-2 "today observation" column, enhance the company's brand awareness and influence.

CITIC Securities researcher Li Xin and Ju Xinghai pointed out that in the first half of this year, domestic sales and export revenue increased by 24% and 19% respectively, and the proportion of domestic sales to revenue increased to 81%.

It is estimated that its brand retail and group buying business revenue growth rate is over 15% and nearly 30% respectively. Considering that the number of stores in the first half of the year increased by only 4% (compared with the increase from 13 to 609 at the end of 2010), the same store grew significantly, and 11 of the new shops were direct stores.

Wang Fenghua, a researcher at Hongyuan securities, pointed out that the company's channel expansion was lower than expected, but it reduced the seasonal fluctuation of profit and laid the foundation for the accelerated expansion of the 2012 expansion.

Gao Guo, a researcher at Huatai Securities, pointed out that there are many brands and fierce competition in the domestic high-end market, and the market competition environment in the middle end is relatively loose.

In this field, Lu Enterprises

The proportion of non suit categories increased.

In the first half of the year, the company strengthened its design and research capabilities, and achieved breakthroughs and innovations from two aspects of surface accessories development and style design. In succession, fabrics and fabrics with 9 different grades and functional requirements were developed jointly with fabric producers, and three classic products, fashion and wedding products were launched in style design.

During the reporting period, gross profit margin increased by 2.25% over the same period last year, mainly due to strengthening the design and R & D capabilities, optimizing and adjusting the price structure of products, and actively exploring the market.

The operating income of shirts increased by 70.67% compared with the same period last year; the income of cotton jacket jackets increased by 329.25% compared with the same period last year; the income of knitted sweaters increased by 46.43% over the same period last year.

Wang Fenghua pointed out that since the listing of the company is based on differentiated product positioning, three series of classic, fashion and wedding products have been launched.

Li Xin and Ju Xinghai pointed out that the men's clothing industry has entered the barrier, and since 2010, consumption has been renewed and vitality is expected to increase.

Compared with other companies in the industry, he has the greatest room for improvement, and we agree with the strategy of first expanding endogenous growth and expanding extension.

In the first half of the year, the company strengthened the development of fabric, promoted the proportion of non Western clothing category, improved the terminal image, strengthened the advertising marketing of CCTV, improved the store efficiency and reduced the seasonal fluctuation of profit, which laid the foundation for the expansion and acceleration of the extension in 2012.