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The Price Of Clothing Has Reached The Threshold Of Mass Purchasing Power.

2011/10/20 10:56:00 17

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The NDRC feels that the daily chemical supplies are going up and can be interviewed.

union

Li Hua found that instant noodles were going up, and quickly asked for advice from Kangshifu. In order to stabilize oil prices, the golden dragon fish were also called on to talk about the overall situation of the country and the people's livelihood.

But only the clothing industry development and Reform Commission can not catch a big head, so the rise in clothing prices has almost become the fastest and largest in all commodities.

However, as we watched the price of clothing in the market surged from 199 to 299 and 399 in just a few years to 899, the crisis of the clothing industry came quietly.

According to reports, the sporting goods companies in the clothing industry wind up to the mark generally fell 18 days, of which Anta sports shares fell 16.96%, PEAK sports, 31st degree and XTEP international fell 8.57%, 8.24%, 12.27% respectively.

This decline is directly related to its performance. It is understood that after years of rapid expansion, major sporting goods companies have fallen into a low tide this year.

Some analysts pointed out that this is the two aspect of the role: first, in the financial crisis, people's desire for movement has dropped; two, its huge expansion has raised the cost.

I believe that the performance of each company is not good.

natural

There are many reasons, but in my opinion, the most important thing is that the price of its products has reached the psychological threshold of the purchasing power of the masses. Moreover, not only the sporting goods companies have come to a low tide, but also the garment industry which has been prosperous for many years in China is also going to have a long winter.

We can compare the price rise process of Anta, which has fallen the most in the stock market.

According to the statistics of first financial daily, in 2007, the factory price of Anta footwear and clothing was 88 yuan and 53.6 yuan respectively, up to 99.5 yuan and 65.8 yuan in 2010, and 13.1% and 22.8% respectively in the three years.

But after entering 2011, Anta announced that the price of footwear and clothing products increased by two figure in the two order meeting in February and May this year. The price increase in the first half of this year is almost the same as the cumulative increase in the past four years.

We make a rough calculation. That is to say, after May this year, the factory price of footwear and clothing is about 113 yuan and 80 yuan. According to convention, the contract price is generally between eighty percent off and sixty percent off, so the price of footwear and clothing will reach 300 to 500 yuan when sold to the stores in May.

According to the data released by the National Bureau of statistics, the per capita disposable income of urban residents in China in 2010 was 19109 yuan, which averaged less than 1600 yuan per month. We also need to dig out 35.7% Engel coefficient foods.

consumption

The housing expenditure per capita of 111 yuan is only about 915 yuan, and this part of the money should be borne by education, health care, pportation, hydropower, and even a portion of the savings.

It can be said that most of the people have already taken on clothes that can not start four hundred or five hundred yuan.

According to the data of a Shijiazhuang Bureau of statistics, in 2010, the per capita clothing expenditure of urban residents in Shijiazhuang was 832.83 yuan, but how much clothing should they spend on 800 yuan in the whole year? According to the needs of our masses, the 800 yuan should include at least two pairs of shoes, a winter suit, a spring and autumn suit and a summer suit. The average cost to each item is 100 yuan.

The economic situation in Shijiazhuang can basically represent an average level in our country. Therefore, we can calculate the average affordable price of domestic clothing consumption by about 200 yuan at the rate of 100% spillover, and some big cities can reach 400 yuan, which will not be higher.

But the real price of our shopping mall is far higher than that. Not only that, the big clothing companies are still brewing a new round of price rises, such as PEAK announced that the price of footwear and clothing rose by 15% and 17% in July this year, and Lining also announced that the price of the four seasons shoes will rise by 7.8%, and the clothing will rise 17.9%.

In addition to the sports brand, some domestic shipments of clothing manufacturers began to raise prices after the end of the summer sale, such as Baleno and Giordano also quietly raised the price.

Although Semir shouted the slogan of refusing to raise prices on the Internet, some netizens pointed out that their winter sweaters, such as sweaters and knitted sweaters, were higher than last year's average price of at least 50 yuan.

Therefore, the decline in stock and performance of sports companies may be just a signal, and the Domino dominoes will not fall down only a few manufacturers.

Behind the crisis is the shadow of inflation and economic depression. However, it is undeniable that in recent years, the clothing industry has been pursuing profits, blindly raising the prices of products, and even breaking away from the capacity of the masses.

Therefore, when many enterprises fall into a sharp decline in performance, we also see a group of new enterprises such as customers, UNIQLO, etc., which are close to the people, and are rising rapidly, and quickly occupy a large part of the market.

It can be said that the market has not disappeared, but we can not afford the price.