2011 Analysis Of The Three Themes Of China Fashion Industry Forum
October 17th, from China
Spin
Guided by the industry association and Shanghai economic and Information Committee, the 2011 China Fashion Industry Forum jointly hosted by China Fashion alliance and Shanghai Changning District government was held in Shanghai Changning dragon Dream Hotel.
The forum includes:
Topic forum 1: China, how far is the international fashion capital from us?
Paris: the inheritance of aristocratic culture, the luxury brand's contribution to the soft power of Western European culture is great; New York: the evolution of wealth structure and the rise of the new middle class, and the large-scale production of garments to break the overall pattern of high fashion; Tokyo: the famous teacher rushes to Paris, so that the fashion style with Oriental national charm is favored by the West.
How far is Shanghai from the next international fashion capital?
Theme forums two: responsible Chinese fashion
In recent years, "responsible consumption" has begun to appear in the public view, and consumers can support enterprises to fulfill their responsibilities for environment and society through selective purchase of products or services.
Some NGO this year
organization
The supply chain pollution problem of some fashion tycoons including apple and Nike has again aroused strong social discussion. It is a fashion designer or a pollute conniving person. How to cultivate the social responsibility of Chinese fashion brand from the source is particularly important, and strive to create a positive image of the Chinese fashion recognized worldwide.
Theme forum three: consumption, new generation and future Chinese fashion
With the growth of post-80s and 90s, China has entered the third in history.
consumption
At the peak, the consumption structure has also undergone historic changes.
At present, the 18-29 year old consumer group has reached more than 300 million, which has huge consumption potential and strong consumption capacity.
Relative to 60 and 70, their purchasing power and fashion outlook are more and more affecting the fashion industry.
How to create a brand marketing strategy that conforms to the young people's consumption concept and fashion awareness in the key nodes of the historical change in the consumption structure?
China's economy is increasingly becoming an indispensable part of the world's pluralistic economy.
How can Chinese fashion become an important level in the multipolar world fashion and reflect its unique value? In this sense, the industry elite's consensus and cooperation in various aspects of the industry's future development, such as industry, brand, culture and so on, will undoubtedly inject new impetus to the Chinese fashion force's integration into the global fashion industry chain faster and more steadily. 2011 the fashion industry forum will also become a fashion industry forum.
China
A historic moment in the history of the development of fashion industry.
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