Clothing Fabric: The Value Of Science And Technology Determines Its Brand Value.

"The breakthrough of Chinese fabric market can not just stay in flower pattern.

Nowadays, branding is the basic direction of the development of hi-tech fabric enterprises. The price consumers pay for hi-tech fabrics is essentially an act that meets their needs.

As a general consumer, there is a certain degree of sensitivity to price, and the price sensitivity depends largely on the consistency between the price of high-tech fabric and its brand.

At present, consumers are becoming more and more frequent in buying high-tech fabrics, so the importance of price assessment is increasing.

Brand can contact consumers with high-tech fabrics through tangible or intangible media. Brand deepening can pform potential buyers into real buyers.

As high-tech fabrics, high technology content, it is difficult for consumers to directly experience the quality of fabrics, and the brand of high-tech fabrics can make consumers recognize the value of high-tech fabrics, and become a loyal buyer of high-tech fabrics through information pmission.

With the brand recognition, consumers need to quantify the brand. The digitalization and quantification of this brand is the price.

Further, hi-tech fabrics form brand purchasing power and establish a higher credit degree among consumers. This credit degree can reduce the choice cost of consumers and enhance the consumers' purchase intention. At this time, the high price position is beneficial to enterprises and consumers.

The author thinks that some high-tech fabric brands form brand purchasing power.

Excellent fabric quality.

Hi-tech fabric is a high technology fabric, and its quality is always the core of its brand competitiveness.

Excellent fabric quality is an important factor in the brand loyalty of hi-tech products buyers at any time.

In the process of building their own brands, some fabrics companies have learned lessons that do not pay attention to fabric quality and lose customers.

Value customer value.

As a hi-tech fabric, with the competitive power of brand purchasing power, the fabric and service value that customers value must be the ultimate goal.

Only those high tech fabrics that can truly meet the needs of consumers can improve their loyalty to the brand and establish a stable price advantage.

And the importance of customer value must be emphasized in improving the quality of hi-tech fabrics.

Service quality is a two-way flow of information, and high-tech fabric service is more intangible.

This intangibles can match the customer value orientation of hi-tech fabrics, which is more stable than the price advantages formed by tangible fabrics, and the brand competitiveness is more durable.

Two-way emotional communication.

Hi-tech fabric is only a visible carrier, and it does not possess life itself.

But the brand carried by this carrier has vitality, and this vitality is persistent.

The brand vitality is built on brand rather than fabric. It can serve as a link to communicate with customers, and then form a good emotional interaction with consumers.

The establishment of consumer brand loyalty has strong emotional appeal, which affects high-tech.

Therefore, fabric companies only have their brand technology.