Brother And Women Wear Electronic Commerce

18, from the insiders, high-end women's clothing brand

According to customer service, at present, the selling styles are all specially designed for online sale, which is totally different from offline stores.

There are only 7 products on the first day of the shop. They are all winter clothing, including down garments, woolen coats and sweater jackets. Customer service says, "the company has not yet informed whether it is necessary to synchronize with the offline stores."

The price of the product is 600~950 yuan.

According to the average customer price level of women's clothing in Taobao mall, the brother will be located in the first price group.

Analysts said that brother had earlier said that he might be involved in online retailing, but the action has been relatively stable.

Brother is one of the most successful clothing brands in women's clothing market differentiation strategy, attacking women over 30 years of age.

According to public information, the brand originated from Taiwan, founded in 1977. The mainland operation center is located in Guangzhou. Its brand includes four series: brother, amash, Yi Li and Mei. Among them, the brother and amash are most familiar with consumers.