YOUNGOR Made A High-Profile Garment &Nbsp; From The Macro Policy Point Of View &Nbsp; Industrial Spring.

All the time, the national clothing industry, YOUNGOR (600177.SH), has been pulling its own way with the three carriages.

Although in recent years, a series of external accusations such as "not doing business" and "deviating from the main business" have been heard for a long time, Li Rucheng has always been low-key, and YOUNGOR is still carrying out internationalization.

Yesterday, on the occasion of the fifteenth Ningbo International Fashion Festival,

The talk only talked about a YOUNGOR carriage: clothing.

What is quite significant is that when Li Rugang, the vice chairman of the group responsible for the clothing industry, spoke with the leadership of the media, chairman Li Rucheng smiled and greeted everyone, sitting in the corner listening quietly, and soon after he got up and left.

A high-profile Fashion Festival

It was far more than just a press conference.

According to a person familiar with the Organizing Committee of the Ningbo International Fashion Festival, YOUNGOR spent tens of millions of dollars to participate in the fashion festival. It consists of a series of activities, including the "YOUNGOR night" big evening party, the famous rostrum, the costumes exhibition and the Dragon Boat Club's "city Das" sea election.

Last night at the Ningbo Grand Theatre, the cattle were crowding at the gate, and the cattle who had been crowded at the gate were fry up to 2000 yuan.

In addition to sponsoring the fifteenth birthday of the Ningbo Fashion Festival, YOUNGOR has won the three best location booths of 1001, 1004 and 1005 of the Fashion Festival 1, with the exhibition hall of nearly 900 square meters appearing in front of peers and professional buyers.

Why is such a high profile? Li Rugang's answer is to integrate the clothing sector.

This seems to confirm what had been said by his brother Li Rucheng. Clothing, real estate and investment only have the potential to make a hundred years brand in clothing industry.

Li Rugang's confidence is more than just a smile.

He used data to prove his point: YOUNGOR's clothing business revenue increased by about 20% in the first 9 months of this year, and its profit grew by about 30%.

"According to this, sales revenue growth next year will also maintain about 20%."

Li Rugang said that YOUNGOR (formal dress) is still the main force of income in the future. The remaining five brands such as GY (young group), MAYOR (manual customization), YOUNGOR CEO (business), Hart Schaffner Marx (high end), HANP (environmental protection brand) have basically realized the balance of payments, and are expected to make profits next year.

At the meeting, Li Rugang introduced the 5 sub brand executives one by one.

The endorsement of the president of the United States

In introducing senior executives, Li Rugang especially arrived at the brand of Hart Schaffner Marx (Hart Max) and the senior executives who had worked hard for many years in the US industry.

Hart Max, founded in 1887 in Chicago, USA, is one of the oldest men's clothing brands in the United States. It has nearly more than 1000 stores in the United States and ranks first among men of the same kind in the United States.

YOUNGOR group's Hao Shi Mai Clothing Co., Ltd. enjoys the right to operate the brand in mainland China, Hongkong and Macao.

After the acquisition of two international companies, Smart and new Malaysia (2008 01 23), YOUNGOR's international road seems to have found the right direction.

Just when Ningbo people wondered when YOUNGOR's largest store in Shanxi road became a foreign brand named Hart Marx, Li Rugang was already planning how to make the largest clothing manufacturer and retailer brand in the world the international way for its own brand.

"Obama wore the navy blue wool woolen suit when he accepted the Democratic presidential nomination, which is the brand of Hart Schaffner Marx."

In addition, the former US President Reagan and NBA legendary star Jordan, who founded the famous clothing brand in 1887, are also included.

Li Rugang has appeared to be a little outspoken about putting the brand under his own banner.

He said that the introduction of Hart Schaffner Marx is only the first step in YOUNGOR's international brand strategy. In the future, YOUNGOR will continue to lock in international brands that have bright prospects in the Chinese market and lay a more solid foundation for the development of YOUNGOR's international brand.

Going through the main business?

YOUNGOR is going through a major industry return?

Li Rugang said that in the next two years, YOUNGOR will invest 3 billion yuan to carry out the capacity integration and channel construction of the garment sector.

For example, due to cost considerations, the local garment production base in Ningbo will move inland and increase investment to establish a new textile and garment base.

In addition, funds are also invested in building YOUNGOR stores.

"On the top 6 brands, the demand for new stores will be relatively large. Through the input of sales channels, we hope to achieve the goal of pformation from manufacturing enterprises to brand marketing enterprises."

Li Rugang also added a meaningful sentence: "from the macro policy point of view, the spring of industry is coming."

He used the house as a metaphor.

"The house must be restricted, and the car exhaust is not environmentally friendly. If you buy a good clothes on your body, you will feel good and environmentally friendly, and you will not buy it."

In fact, YOUNGOR real estate, known as the Ningbo real estate vane, has only made a modest sale: Su Yuan of Yucai Road.

And the opening time is only vague in the second half of this year.

Yesterday, market analysts seemed to be aware.

Guo Haiyan, a researcher at CICC, commented yesterday that YOUNGOR's main business of men's wear will continue to grow.

She said that the overall value of undervalued clothing business was basically the same as that of the previous year. However, as the proportion of self owned brand business increased, the net profit growth rate of about 20% in the three quarter was basically the same as that in the first half of the year.

In real estate, it gives risk hints that real estate regulation or big market adjustment will affect the company's share price performance.