Humen Helps Garment Enterprises Fight For Domestic Market

Recently, Xie Qundi was awarded the honorary title of "the top ten fashion designers in Guangdong".

Xie Qundi, a 41 year old Qingyuan man, liked painting when he was a child, did not go to high school, worked in Humen and then went to Hongkong, self-taught, designed and produced high-end clothing, and sold 26 countries.

Recently, she won the honor of "the top ten fashion designers in Guangdong". She said she would fight in China next year.

Humen supports brand development

"The national brand award is 1 million yuan."

Huang Peimin, deputy director of Humen economic and Trade Office, told reporters that the development of Humen's clothing has its unique geographical advantages. The surrounding waterways, high-speed, high-speed rail and other traffic lines are dense, which is good for the goods.

Humen has been holding the fashion fair since 1996. Since 2000, the Humen town government has been promoting the local clothing trade fair.

The favorable policies of Humen town continue to push outward oriented garment enterprises to the international market while fighting for the domestic market.

Profits from foreign markets are getting smaller and smaller.

Xie Qundi, chairman and chief designer of Zuo Ni Fashion Co., Ltd. is a typical example. She plans to "return" next year and set up the first brand store in China.

Xie Qundi told reporters that since 2008, she has realized that the world economy will go through a trough. Although her company produces high-end jeans, it has franchised stores in 26 countries such as Spain, Portugal, Russia, Japan and Korea, but has been basically operating in the form of wholesale, and the cost of advertising abroad is more expensive and the profit margins are getting smaller and smaller.

To her surprise, the domestic market is showing an upward trend. "Consumption capacity has been raised and demand levels are also improving, especially in personalized demand."

In September 20th, she received the honor of "the top ten fashion designers in Guangdong". She also expressed the hope that she could make efforts to create a national brand for Humen's famous clothing town.

Humen has an international garment trading platform.

Xie Qundi expressed confidence in the problems of product audience and market that will be encountered on the way to "return".

Zoe Clothing Co., Ltd. production base in Humen.

To Xie Qundi's delight, Humen has a good platform such as the International Fashion Fair. The brand is not only able to get the government's reward, "the most important thing is that the brand is intangible assets, which can be passed on to my children who are learning design, hoping to build a century old brand."