China'S First High-End Brand Lingerie Exhibition Opens In Shanghai International Conference Center

Italy LadyLuck

China's first high-end brand underwear exhibition SHANGHAI TOP BRAND LINGERIE FAIR, sponsored by the British textile industry association, hosted by Rio Exhibition (Shanghai) Co., Ltd., is committed to creating high-end brand service platform for high-end brand underwear enterprises at home and abroad. The exhibition positioning always takes the "brand service quality and weight", deeply studies the core development concept of high-end brands, and takes the enterprise development as the responsibility, and fully meets the brand market demand.

The exhibition area is 2500M2, with a total of more than 40 booths. Apart from the media, all the other brands are brand underwear businesses. The scale is not known as massive. But it fully confirms that the organizers are confident in the exhibition, and do not seek the popularity of the exhibition area, so as to provide real services for each exhibitor, so that every exhibitor can get the best value for every exhibition.

Service is the first and every day is tomorrow.

Before 2004, most seats in China's underwear market were occupied by domestic brands. Only two or three brands of overseas brands ranked in the market share.

05 years later, China's economy is growing, and more and more international brands are stationed in China. Highteam International (Private), Private Shop (Kiss), Littl Kiss, Lavogue (Lan Fangge), ELLE (France), JOCKEY (American men's underwear), Charle (Japan's body building brand), Bench-body (Philippines), and JOCKEY (Italy) have opened their own stores, and their good market brand image is well known to the public.

Since 2009, China's luxury consumption has grown at an average annual rate of 18%, and is expected to become the world's largest consumer of luxury goods by 2015.

The release of this data is like a boost to the international luxury giant, not only exacerbating the opening up of stores, but also the diversification of underwear as a daily consumer. Giorgio Armani, MaxMara, DNG, CK, Zegna and other brand images and prices are becoming more and more popular with consumers, and consumers are more willing to feel the physical and mental enjoyment from top brands.

Underwear is becoming an important feature of underwear market upgrading, fashion and personalization. The demand for high-end brand underwear is increasing day by day, which has become the most urgent problem for underwear companies.

Shanghai, which has long been known as the "shopping paradise" in the mainland, is also the leading position of fashion in China, laying a solid foundation for high-end consumer market.

In addition, women groups generally have strong brand awareness and strong purchasing power, making Shanghai a landmark of fashion brands. Many high-end underwear brands have chosen Shanghai as the starting point of the Chinese market.

The high-end underwear market will be an indisputable fact, and the professional display service platform for them will also be urgent. SHANGHAI TOP BRAND LINGERIE FAIR will be the first high-end brand underwear exhibition and trading platform in China.

Precise positioning, international brands have signaled

Although the development of China's underwear industry has only been more than twenty years, its momentum has been swift and violent. Every line brand has sprung up in the huge market like mushrooms, and international brands are also competing to occupy the Chinese market first.

At present, the annual sales volume of underwear in China is over 100 billion, increasing by nearly 20% per year, and the market capacity is 500 billion yuan in the next 5 years. It has become the most potential branch of China's garment industry.

Though impressive, it is still lagging behind international competition compared with the rest of the world. It is also very different from Taiwan and Japan.

Although the underwear market in China started late, with the constraints of materials, manufacturing technology and consumer cognition, the lack of cultural support for local enterprises is also a major factor restricting the development of the industry.

As a fashionable metropolis such as Shanghai, the rapid development of underwear is inevitable. However, there are not many underwear exhibitions in China, such as Paris underwear exhibition. There are no such large-scale international high-end exhibitions. In this regard, SHANGHAI TOP BRAND LINGERIE FAIR announced its efforts to build the first China high-end brand underwear exhibition at the initial stage of investment, and nearly about 4000000 of its initial service was invested. From the enterprise research and development, market data, market entry, agency franchisee invitation, media promotion and so on, we will follow up one after another to provide fast and profitable information for high-end brand enterprises and facilitate high-quality platform services.

In the short period of three months, there is no lack of big international cards calling for enquiries, giving recognition to the exhibition platform. Unfortunately, due to the fact that the exhibition fees were submitted for approval and the activities were arranged too hastily, they were absent from the exhibition.

Elaborate exhibition activities attract people's attention.

As the first exhibition of the exhibition, not only the field service is better, but the publicity and promotion of the exhibition is more attractive.

The most elaborate lingerie blockbusters with Chinese characteristics, such as 30s, Shanghai, bustling, decadent and romantic, are the most elaborate lingerie blockbusters. The women of that era are sometimes hot and sexy when they travel. The scenes, props and music of the lingerie show all lead the guests across the old Shanghai. The classic European style lingerie from Slovenia, during the exhibition period, has not only brought unique Europa style to the guests, but also invited the ambassador of the Slovenia Embassy in China, the ambassador of the Embassy of China, the leader of the LISCA, the high-end brand underwear exhibition site, and the close interaction with the Chinese underwear industry. "Goodbye, Shanghai" is the organizing committee.

Create, there will be challenges! Build China's first high-end brand underwear exhibition platform, and strive to serve the underwear industry. We have been working hard.