Underwear Sales Promotion Is Successful &Nbsp; Innovation Is The Hard Truth.

No one would have thought that Chen Xiaomeng, a shopkeeper, could run a small brand underwear store so well that the monthly net income would be as high as 2~3 million yuan.

She knows, only

In the industrial area, the customers are mainly migrant workers.

Chen Xiaomeng found that many women who came to the shops to buy things were not in the bosom of the working women and working girls. They looked at the photos and names on the cards, and she thought of an alternative way of promotion -- surname promotion.

She chooses a surname every day, and the consumer of this surname can buy any branded underwear product in her store at cost price.

As soon as the new promotion method was launched, it attracted the attention of many migrant workers.

Chen Xiaomeng also found a problem when he was happy, because as long as a customer's surname is the one selected today, he can buy any underwear in the shop without restriction, so many colleagues will entrust the customer to buy what they need, so that many profits will be lost.

After finding this problem, Chen Xiaomeng set a daily surname.

After the "surname promotion" received good results, Chen Xiaomeng went on to win the chase and launched the "birthday promotion".

The way of "birthday promotion" and "surname promotion" are the same. These two kinds of underwear sales promotion methods have strong human touch and are very popular with customers.

Chen Xiaomeng's underwear store has also gained a good reputation in the locals.

However, in the commercial war, price war is most likely to be imitated by competitors.

Chen Xiaomeng is very worried about every time a low price promotion is launched, which will soon be imitated by the lingerie shop around him. Chen Xiaomeng is very worried about this.

In order to keep the lingerie store in a good momentum and always lead the company, Chen Xiaomeng knows that she has to use new promotion methods to attract consumers and set up underwear store.

Chen Xiaomeng learned from business psychology that people often have such illusions when they shop. They think odd numbers are smaller than even numbers and smaller than the decimal points. Therefore, she adopts the strategy of fractional price to the underwear products in the store.

For example, underwear products of 10 yuan, she set the price at 9.9 yuan, although it was only 10 Fen cheaper, but it made female consumers feel that they had found a lot of money.

The "difference" of underwear stores is reflected in such details.

Then, Chen Xiaomeng came up with an ingenious idea. Every day from 12 noon to 12:30, some brands of underwear products were sold at a discount, so as to attract off duty workers.

She gave the promotion a name, called "economic half-hour", and asked a person to write a large character with a brush and stick it at the door of the shop.

At this time, even CCTV brand column made free advertising for her.

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Chen Xiaomeng's endless stream of tricks left his colleagues with no time to deal with. Many shopkeepers had to pfer their underwear shop to others.

In July 2003, Chen Xiaomeng recruited 3 female migrant workers to buy two shops that could not be opened. The store was enlarged, and there were more kinds of businesses. Her income naturally increased.

A small lingerie shop is not really ideal. For most shopkeepers, this is just a living business. Why is Chen Xiaomeng able to do business and get on with the business? The reason is that she is constantly thinking about business and actively learning from the successful experience of a large supermarket, and then according to the actual situation of her store, she introduces unique business practices, and constantly seeks new changes, thus achieving greater success.

Now, many people are lamenting that "heroes are useless", but the story of Chen Xiaomeng has given us such an inspiration. There is boundless potential in a small world, so long as you are willing to study, create and act, you will have great potential.