The Strategy Of Cultural Power Came Out &Nbsp; Animation Costumes Were In The Marriage.

One is the traditional manufacturing industry. The bottleneck period is in urgent need of pformation. One is the emerging entertainment industry, and it is eager to stage.

Their hand holding seems accidental, but in fact it is inevitable.

This is a fast fish eating slow fish.

When it comes to China's clothing industry, people often talk about the two points: one is "the world's largest garment manufacturing nation" and the other is "the world's largest garment exporter".

These two "first", seemingly bright, but actually full of crisis, like a gorgeous gown, crawling with lice.

This is an era of competition. The lack of characteristics and lack of publicity can only be seen in the flood of the times.

Recent industry analysis shows that after the financial crisis, China's apparel industry is in the stage of industry recovery and pformation.

Since 2011, the pressure of rising raw materials and operating costs has been increasing, and has deeply affected the development of clothing industry.

Even the brand clothing, like Wang Sun, a nobleman of the middle road incident, is barely supported by past capital.

The reason is very simple. Once the brand clothing is plagiarized, if we can not design a new style of pleasing in time, we will lose the last advantage. The pirated imitation products with low price will occupy most of the market share, which will greatly affect the market share of the brand clothing.

So how can we avoid this situation?

Eye-catching originality and information balanced market.

At this point, the unique animation industry -- the original cartoon character and another vast market can fill this hole.

In fact, smart companies and manufacturers have begun to do so.

Metersbonwe joined the Shanghai art film studio to launch a personalized T-shirt featuring "black cat Sheriff" and "Na Zha". Baleno co operated with Japan's popular cartoon character "One Piece" to bring forth the new and bring forth the new, while Ives used the fashionable Fifi rabbit to suck gold crazily.

If we know what we need, we can ask for help.

Do not belittle these simple cartoon characters, they are not fashionable spokesmen, they are the pursuit.

Looking at the global animation industry, the development of animation in the United States and Japan is high.

From the relevant published data, the annual output value of animation industry in Japan exceeds 100 billion US dollars, and has become the second pillar industry in Japan.

In the United States, the animation industry involves a wide range of products, and many companies do not only engage in animation products. Therefore, there is no special statistical report on the animation industry. However, the economic output of the cultural industry that accounts for 10% of the gross national product is largely the work of animation.

In recent years, China has been deeply aware of the necessity of taking the road of cultural power, and has strongly supported the animation industry in recent years.

The six plenary session of the Seventeenth National Congress of the Seventeenth National Congress put forward the "cultural power" as a national strategy. The central and local people's governments at various levels will continue to increase investment in cultural industries, support the development of state-level cultural industry through loan discount, project subsidies and supplementary capital, and substantially increase the scale of special funds for the central financial support for the development of cultural industries and the special funds for cultural reform.

In addition to direct

One is the traditional manufacturing industry. The bottleneck period is in urgent need of pformation. One is the emerging entertainment industry, and it is eager to stage.

Their hand holding seems accidental, but in fact it is inevitable.

This is an era of fast fish eating slow fish. Their combination is a win-win wisdom. They will leap out of Longmen in the flood of economic crisis.

The originality of costume design is the magic weapon of competition in the industry.

To solve the problem of plagiarism in the same industry, the clothing industry will first think of legal protection. However, due to the imperfect industrial legal system, it is difficult to form a strong binding force besides the moral standards established by the industry.

Another major problem facing the apparel industry is the fact that Chinese clothing enterprises are at the lowest end of the global apparel value chain. The clothing brand lacks the sense of value, and lacks the industry advantage compared with the international brand.

Domestic and European

Look at the current domestic animation enterprises, most of them have original ability, and the design of their own brand animation products can be effectively protected by law.

However, animation companies simply stay at the design level, resulting in only a large group of fans, it is difficult to pform into a broader industrial resources and develop into a huge market.

The urgent need of the clothing industry and the animation industry can just make up for each other.

Two party cooperation, on the one hand, can enhance the brand image, achieve the superposition effect of animation brand and clothing brand; on the other hand, it can also get more recognition, form advertising effect, and then bring sales promotion.

Liu Benyan, senior marketing director of Hua man brothers, once said that as a garment enterprise, reducing the design cost as much as possible and invoking more reliable and convenient design power will gradually become a trend, and this way of cooperation can pform into effective market competitiveness and help traditional enterprises get more powerful development momentum.

In 2009, Hua man brothers reached a preliminary cooperation intention with Jilin province Qiao Fu Garment Co., Ltd. by means of the advanced methods of win win mode, fast fish competitiveness and other advanced methods and the advantages of deep integrated marketing, and it is expected that there will be new breakthroughs in the future.

Some analysts believe: such a different industry will create another more successful Metersbonwe, Baleno or Ives, and in the era of big animation, industrial integration has become an inevitable trend. The hand in hand of the clothing industry and the animation industry will give more success.